Table 1.

1
Term
2009

2010

1.1 Sum
Avg
1.2 STDEV

1
2
3
4
5
6
7
8
9
10
11
12
1
2
3
4
5
6
7
8
9
10
11
12

Quantity (Y) Price (X1) Advertising (X2) Rival Price (X3) Y^2
X1^2
5.399
12.75
10.25
12.75
29.149201
162.5625
5.408
12.75
10.25
12.75
29.246464
162.5625
5.323
11.75
10
11.5
28.334329
138.0625
5.34
11.75
10.1
11.5
28.5156
138.0625
5.52
11.5
10.4
11.25
30.4704
132.25
5.487
11.88
10.27
11.75
30.107169
141.1344
5.509
12.38
10.4
12.13
30.349081
153.2644
5.559
11.75
10.75
11.5
30.902481
138.0625
5.45
11.75
10.27
11.5
29.7025
138.0625
5.454
10.88
10.27
10.38
29.746116
118.3744
5.467
10.38
10.27
9.38
29.888089
107.7444
5.527
10
10.4
9
30.547729
100
5.587
10
10.8
8.25
31.214569
100
5.62
9.75
10.82
8.5
31.5844
95.0625
5.569
9.75
10.75
8.5
31.013761
95.0625
5.666
9.75
10.82
9.5
32.103556
95.0625
5.733
10
11.1
10.5
32.867289
100
5.714
10
11
10.5
32.649796
100
5.736
10.25
11.1
10.5
32.901696
105.0625
5.812
10
11.75
10.13
33.779344
100
5.742
9.5
11.1
9.75
32.970564
90.25
5.742
9
11.1
9.5
32.970564
81
5.776
8.75
11.5
9.75
33.362176
76.5625
5.725
8.75
11
10
32.775625
76.5625
133.865
255.02
256.47
250.77 747.152499
2744.7676
5.57770833 10.62583
10.68625
10.44875 31.13135413 114.3653167
0.1463428 1.233017
0.459979324
1.301120963 1.631565013 26.61374735

1.3

0.047028
0.475055
0.001441

1.4 Correlation Matrix

Quantity (Y)
Price (X1)
Quantity (Y)
1
Price (X1)
-0.79923288
1
Advertising (X2)
0.96068852 -0.74130904

YX1
68.83725
68.952
62.54525
62.745
63.48
65.18556
68.20142
65.31825
64.0375
59.33952
56.74746
55.27
55.87
54.795
54.29775
55.2435
57.33
57.14
58.794
58.12
54.549
51.678
50.54
50.09375
1419.11021
59.12959208
5.689363531

Advertising (X2)

X2^2
105.0625
105.0625
100
102.01
108.16
105.4729
108.16
115.5625
105.4729
105.4729
105.4729
108.16
116.64
117.0724
115.5625
117.0724
123.21
121
123.21
138.0625
123.21
123.21
132.25
121
2745.569
114.3987
9.932292

YX2
X1X2
Y-Yavg
X1-X1avg
X2-X2avg
X3-X3avg
55.33975
130.6875 -0.178708333 2.124166667
-0.43625
2.30125
55.432
130.6875 -0.169708333 2.124166667
-0.43625
2.30125
53.23
117.5 -0.254708333 1.124166667
-0.68625
1.05125
53.934
118.675 -0.237708333 1.124166667
-0.58625
1.05125
57.408
119.6 -0.057708333 0.874166667
-0.28625
0.80125
56.35149
122.0076 -0.090708333 1.254166667
-0.41625
1.30125
57.2936
128.752 -0.068708333 1.754166667
-0.28625
1.68125
59.75925
126.3125 -0.018708333 1.124166667
0.06375
1.05125
55.9715
120.6725 -0.127708333 1.124166667
-0.41625
1.05125
56.01258
111.7376 -0.123708333 0.254166667
-0.41625
-0.06875
56.14609
106.6026 -0.110708333 -0.24583333
-0.41625
-1.06875
57.4808
104 -0.050708333 -0.62583333
-0.28625
-1.44875
60.3396
108 0.009291667 -0.62583333
0.11375
-2.19875
60.8084
105.495 0.042291667 -0.87583333
0.13375
-1.94875
59.86675
104.8125 -0.008708333 -0.87583333
0.06375
-1.94875
61.30612
105.495 0.088291667 -0.87583333
0.13375
-0.94875
63.6363
111 0.155291667 -0.62583333
0.41375
0.05125
62.854
110 0.136291667 -0.62583333
0.31375
0.05125
63.6696
113.775 0.158291667 -0.37583333
0.41375
0.05125
68.291
117.5 0.234291667 -0.62583333
1.06375
-0.31875
63.7362
105.45 0.164291667 -1.12583333
0.41375
-0.69875
63.7362
99.9 0.164291667 -1.62583333
0.41375
-0.94875
66.424
100.625 0.198291667 -1.87583333
0.81375
-0.69875
62.975
96.25 0.147291667 -1.87583333
0.31375
-0.44875
1432.002
2715.5373 -8.88178E-15 2.13163E-14 1.42109E-14 3.5527E-14
59.66676 113.1473875 -3.70074E-16 8.88178E-16 5.92119E-16 1.4803E-15
4.104041 10.02369735 0.146342802 1.233016508 0.459979324 1.30112096

1.5 SST
7.88861E-29

SUMMARY OUTPUT
Regression Statistics
Multiple R
R Square
Adjusted R Square
Standard Error
Observations

0.969407369
0.939750648
0.934012614
0.037592554
24

ANOVA
df
Regression
Residual
Total

SS
0.462895757
0.029677202
0.492572958

MS
F
0.231447878 163.7757326
0.0014132

Coefficients
Standard Error
3.042411804
0.352557182
-0.022939975
0.009471973
0.260058756
0.025390488

t Stat
P-value
8.629555602 2.39419E-08
-2.421879197 0.024574946
10.24236943 1.27171E-09

2
21
23

Intercept
Price (X1)
Advertising (X2)

RESIDUAL OUTPUT
Observation
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21

Predicted Quantity (Y)

5.415529371
5.415529371
5.373454657
5.399460532
5.483213153
5.440688324
5.463025975
5.568498724
5.443670521
5.463628299
5.475098287
5.517623115
5.621646618
5.632582787
5.614378674
5.632582787
5.699664245
5.673658369
5.693929251
5.868702436
5.711134232

Residuals
-0.016529371
-0.007529371
-0.050454657
-0.059460532
0.036786847
0.046311676
0.045974025
-0.009498724
0.006329479
-0.009628299
-0.008098287
0.009376885
-0.034646618
-0.012582787
-0.045378674
0.033417213
0.033335755
0.040341631
0.042070749
-0.056702436
0.030865768

Standard Residuals
-0.460159898
-0.209609583
-1.404603355
-1.65531724
1.024106235
1.289267218
1.279867384
-0.264434249
0.176205885
-0.26804149
-0.225447588
0.261042375
-0.964524558
-0.350291241
-1.263293447
0.930299259
0.928031559
1.123067596
1.171204385
-1.578534799
0.859269765

22
23
24

5.72260422
5.832362716
5.702333338

0.01939578
-0.056362716
0.022666662

0.539957655
-1.569077353
0.631015486

Price (X1) Residual Plot

Residuals

0.1
0.05
0
-0.05

-0.1

Price (X1)

Significance F
1.547035E-13

Advertising (X2) Residual P

0.1

Residuals

Lower 95%
Upper 95%
Lower 95.0% Upper 95.0%
2.309229008 3.775594601 2.309229008 3.775594601
-0.042638022 -0.003241928 -0.042638022 -0.003241928
0.207256346 0.312861166 0.207256346 0.312861166

0.05
0
-0.05
-0.1

9.5

10

10.5
Advertising (X2)

) Residual Plot

10

12

Quantity (Y)

Price (X1) Line Fit Plot

14

6
5.8
5.6
5.4
5.2

Quantity (Y)
Predicted Quantity (Y)
0

Price (X1)

10

15

Price (X1)

Advertising (X2) Line Fit Plot

11

11.5

12

Quantity (Y)

(X2) Residual Plot

6
5.8
5.6
5.4
5.2

Quantity (Y)
Predicted Quantity (Y)
9.5

Advertising (X2)

10

10.5

11

11.5

Advertising (X2)

12

redicted Quantity (Y)

ted Quantity (Y)