Marketing mix

Of

Anindya Mondal, ID No. 265113012, 2nd Sem School of Management Sciences Indian Institute of Engineering Science and Technology, Shibpur

Coca cola -7Ps

Product Price

Place
Promotion Process Physical evidence People

Product
Need to be able to assess the market and the customers mood Understand-product you are selling online is really in demand or not

Widest portfolio in beverage industry comprising of 3300 products

Coca cola brands in India are Fanta, Maaza, Limca, sprite, Thums up, Minute Maid, Nimbu fresh, Nested iced tea etc.

Price
pricing is done according to the market and geographic segment By assessing what people can spend for some products,

based on the competitors pricing

Pepsi is the direct competitor to coke.

Place
is available all over the world effective distribution network of coke has almost eroded the small and middle level players in the market

even the rural market by extensive distribution and have eroded the market share of Bovonto, Kalimark etc.

Promotion
invests billions of dollars a year in advertising and promotions maintain its position of industry leadership against rival Pepsi spends a good portion of its ad budget on television advertising Magazine ads, online and social media have also been used as media promotions at the store are used to drive revenue during slow periods.

Promotion

People
Number of consumer . Employees

Management
Culture Customer service

Process
Manufacturing process Distribution channel

Physical evidence
1st distinction of the product Easily identified by its looks Coca cola ;s logo is sufficient for this Cola Cola favour in the soft drink is only provided by coca cola

Thank you