Week

Day

Date

Lecture Work

Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday

15/2/2014
16/2/2014
17/2/2014
18/2/2014
19/2/2014
20/2/2014

Marketing: Creating and Capturing

Customer Value

Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday

22/2/2014
23/2/2014
24/2/2014
25/2/2014
26/2/2014
27/2/2014

Company and Marketing Strategy /

Analyzing the Marketing Environment

1/3/2014
2/3/2014

Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday

Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday

8/3/2014
9/3/2014
10/3/2014
11/3/2014
12/3/2014
13/3/2014

Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday

15/3/2014
16/3/2014
17/3/2014
18/3/2014
19/3/2014
20/3/2014

Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday

22/3/2014
23/3/2014
24/3/2014
25/3/2014
26/3/2014
27/3/2014

Saturday
Sunday
Monday
Tuesday

29/3/2014
30/3/2014
31/3/2014
1/4/2014

3/3/2014
4/3/2014
5/3/2014
6/3/2014

Assignment

Marketing Research

Bahrain Bay: Building Customer

Relations for the Future (p.63)

Ariel in Egypt: the value of Consumer

Insight (p.122)

Consumer Behavior

Customer-Driven Marketing Strategy:

Segmentation, Targeting & Positioning

MIDTERM EXAMS

Products, Services, and Brands:

Building Customer Value

The Arab Online World - Microsoft

Maren (p.200)

Wednesday
Thursday

2/4/2014
3/4/2014

Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday

5/4/2014
6/4/2014
7/4/2014
8/4/2014
9/4/2014
10/4/2014
12/4/2014

Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday

10

Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday

19/4/2014
20/4/2014
21/4/2014
22/4/2014
23/4/2014
24/4/2014

11

Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday

26/4/2014
27/4/2014
28/4/2014
29/4/2014
30/4/2014
1/5/2014

Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday

3/5/2014
4/5/2014
5/5/2014
6/5/2014
7/5/2014

Saturday
Sunday

10/5/2014

Monday

12/5/2014

Tuesday

13/5/2014

Wednesday

14/5/2014

Thursday

15/5/2014

Saturday
Sunday

17/5/2014

12

13

14

13/4/2014
14/4/2014
15/4/2014
16/4/2014
17/4/2014

New-Product Development and

Product Life-Cycle Strategies

No Teaching (Palm Sunday)

Activia in Egypt Danone Aroud the
World (p.264)

Pricing

No Teaching (Holy Thursday)

Western Easter
Sham El Nessim

Integrated Marketing Communications

and International Advertising
Off (Labor Day)

Managing Marketing Channels

8/5/2014

11/5/2014

18/5/2014

Exam Week

Monday
Tuesday
Wednesday
Thursday

19/5/2014
20/5/2014
21/5/2014
22/5/2014