FOR EDUCATIONAL PURPOSES 30 SECOND TV PSA SCRIPT

Title: Injury Prevention Client/Sponsor: Ontario Ministry of Health Promotion Length: 30 seconds Air Dates: March 1 December 31 TOTAL RT: 0:30

DESCRIPTION
ESTABLISHING SHOT:
Music: Begins playing classical music. MS: In slow motion. A family with two adults and a small child and a teenager driving in a car. The driver is laughing and looking at his family. FADE OUT RT: 05 FADE IN LS: In slow motion. An older lady walking carrying some grocery bags. FADE OUT RT:05 MUSIC: starts to slow down. CU: In slow motion. Back to the scene of the family driving. The drivers turns to the road and his smile fades turns into a look of shock and fear. MS: To the rest of the family starting to duck for cover in the car looking like they are about to embrace a crash. FADE OUT RT: 07 LS: In slow motion. The older lady starting to slip and fall with her groceries starting to fly in the air everywhere. CU: To the ladys face looking scared as she starts to fall. FADE OUT RT: 05 Music: Ends abruptly. CHYRON: Black screen with white words reading: 95% of all injuries are both predictable and preventable. Please be cautious and careful. FADE OUT RT: 08 FEMMALE ANNCR: 95 PERCENT OF ALL IN INJURIES ARE BOTH PREDICTABLE AND PREVENTABLE. PLEASE BE CAUTIOUS AND CAREFUL. THIS IS A

SCRIPT
FEMMALE ANNCR: EVERY 30 SECONDS.

FEMMALE ANNCR: EVERY 30 SECONDS SOMEONE VISITS AN EMERGENCY ROOM HERE IN ONTARIO BECAUSE OF AN INJURY.

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FOR EDUCATIONAL PURPOSES 30 SECOND TV PSA SCRIPT

MESSAGE FROM YOUR ONATRIO GOVERNMENT.