Trademark a symbol, a sign, slogan or name used to mark a product to distinguish it from other pr oducts.

. The terms "trademark", "tradename" and "brandname" are interchangeably used. A trademark is a market-related intangible asset. When a trademark is purchased, the cost includes the purchase price plus costs directly attributable to the acquisition. When a trademark is internally developed, the cost includes expenditures required to e sbtablish it including filing fees, registry fee and other expenses incurred in securing the trademark such as design cost of the trademark. If the trademark is successfully prosecuted or defended, the litigation cost is an outrigh t expense because such cost is simply intended to maintain, rather than enhance or incre ase the future economic benefits from the asset. Customer List A customer list is a customer database containing the name, contract information, orde r history and other vital and social statistics An acquired customer list may be recognized as an intangible asset. However an intern ally-generated customer list shall not be recognized as an intangible asset. Service Concession an arrangement between a private sector entity and public sector entity whereby the pri vate sector entity shall provide services in order that the public could access to major ec onomic facilities, for example, expressway, airport, bridge and telecommunication netw ork. Two parties in a service concession arrangement - concession operator- a private sector entity - grantor- a public sector entity which is the party that grants the service concession arrangement. Under the local parlance, thsi scheme is the equivalent of "build, operate and transfer" or BOT. The concession operator is paid for the services over the period of the arrangement and in return has the obligation to provide public services. At the end of the arrangement, the residual interest in any infrastructure asset construct ed as part of the arrangement is controlled by the grantor, not by the concession operator . A service concession agreement should be recognized as an intangible asset when the operator has received a right, not a license, to charge users for the public service.