SURVEY DONE AT BANGALORE CITY,MYSORE TOWN,MANGALORE TOWN AND HYDERABAD,VIZAG AND VIJAWADA REGARDING FOOT WEAR

BY VINOOJ

SURVEY WITH THE RETAILERS ABOUT SPORTS SHOES STUCK ON/SPORTS SANDAL FLIP-FLOP

PLACE- MYSORE TOWN

SAMPLE SIZE-47 OUTLET DATE -21-12-12 TO 24-12-12

PLACE- BANGALORE CITY SAMPLE SIZE-130 OUTLET DATE -2-1-13 TO 11-1-13

LOWMARKET AREA COVERED

UP MARKET AREA COVERED

MIDMARKET AREA COVERED

KR CIRCLE MANDI MOHALLA URS ROAD

SR ROAD SURYA BEKARYCIRCLE YELVALA M.H ROAD

OLD BANK ROAD K.T CIRCLE

UP MARKET AREA COVERED

MIDMARKET AREA COVERED

BRIGADE ROAD M.G ROAD COMMERCIAL STREET INDIRA NAGAR JAYA NAGAR

SHIVAJI NAGAR SC ROAD MADIWALA HSR LAYOUT MAHADEVAPURA HRBR

PLACE- MANGALORE TOWN SAMPLE SIZE-28 OUTLET DATE 17-1-13

UP MARKET AREA COVERED MIDMARKET AREA COVERED

K.R PURAM

MALLESURAM
MHAMPANKATTA CITY CENTRE, LALBAGH GHS ROAD KORAMANGALA YESVAANTAPUR M

BEML ROAD
JALAHALLI DASARAHALLI

PLACE-HYDERABAD CITY SAMPLE SIZE-34 OUTLET DATE -18-1-13 TO 19 -113

UP MARKET AREA COVERED

PLACE-VIZAG. TOWN SAMPLE SIZE-25 OUTLET DATE -20-1-13 TO 21-1-13

PLACE- VIJAYWADA TOWN SAMPLE SIZE 17 OUTLET DATE -22-1-13

UP MARKET AREA COVERED M.G ROAD MIDMARKET AREA COVERED

MIDMARKET AREA COVERED

UP MARKET AREA COVERED JAGADAMBA DABAGARD EN TSR COMPLEX

MIDMARKET AREA COVERED

SURYABAGH

ELURU ROAD OLD BUSSTAND ROAD

DILSUKH NAGAR SULTAN BAZAR & KOTI ABIDS

LALITHA NAGAR KUKATPALLY

CHARMINAR ROAD

 TYPE OF OUTLET VISITEDMYSORE TOWN 33- MULTI BRAND RETAIL BANGALORE CITY 60- MULTI BRAND RETAIL MANGALORE TOWN 14 MULTI BRAND OUTLET

6 - EXCLUSIVE SHOWROOM

59 - EXCLUSIVE SHOWROOM

6 - EXCLUSIVE SHOWROOM

-LOCAL SHOPS

11- HYPER MARKET

7-LOCAL SHOPS AND 1- HYPER MARKET

 TYPE OF OUTLET VISITEDHYDERABAD CITY VI ZAG. TOWN

27- MULTI BRAND OUTLET 25 -MULTIBRAND OUTLET

VIJAYWADA TOWN
13-MULTIBRAND OUTLET 4- EXCLUSIVE OUTLET 1- LOCAL SHOP

3- EXCLUSIVE OUTLET 3- LOCAL SHOPS 2- HYPER MARKET

NIL NIL NIL

EXCLUSIVE OUT LET IN BANGALORE INTERNATIONAL BRAND

EXCLUSIVE OUT LET IN MYSORE INTERNATIONAL BRAND

EXCLUSIVE OUT LET IN MANGALORE INTERNATIONAL BRAND

NIKE
ADIDAS PUMA LOTTO FILA

NIKE
ADIDAS REEBOK PUMA

REEBOK
PUMA ADIDAS

CONVERSE
U.S POLO REEBOK HUSH PUPPIES DOMESTIC BRANDS BATA LIBERTY DOMESTIC BRAND BATA LIBERTY DOMESTIC BRAND BATA MAX

BRANDS (IN MYSORE) SPARX

NO: OF SHOPS( IN MYSORE) 23 OF 33 MULTI BRAND OUTLET 5 OF 8 LOCAL SHOP. 21OUT OF 33 MULTI BRAND OUTLET 5 OUT OF 8 LOCAL SHOPS

BRANDS( IN BANGALORE) SPARX LANCER F SPORTS LIBERTY

NO: OF SHOPS(IN BANGALORE) 41 OUT OF 60 MULTI BRAND OUTLET 38 OUT OF 60 MULTI BRAND OUTLET 37 OUT OF 60 MULTI BRAND OUTLET 6 OUT OF 59 EXCLUSIVE OUTLET 15 OUT OF 59 EXCLUSIVE OUTLET 8 OUT OF 59 EXCLUSIVE OUTLET

LANCER

LIBERTY

1 OUT OF 6 EXCLUSIVE OUTLET 7 OUT OF 33 MULTI BRAND OUTLET .

1 OUT OF 6 EXCLUSIVE OUTLET 11 OUT OF 33 MULTI BRAND OUT LET 1OUT OF 6 EXCLUSIVE OUTLET 9 OUT OF 33 MULTI BRAND OUT LET 1 OUT OF 6 EXCLUSIVE OUTLET 6 OUT OF 33 MULTI BRAND OUT LET

BATA ADIDAS

NIKE

REEBOK

10 OUT OF 59 EXCLUSIVE OUTLET 5 OUT OF 59 EXCLUSIVE OUTLET 8 OUT OF 59 EXCLUSIVE OUTLET 3 OUT OF 59 EXCLUSIVE OUTLET 1 OUT OF 59 EXCLUSIVE OUTLET 1 OUT OF 59 EXCLUSIVE OUTLET

RBK

NIKE PUMA FILA CONVERSE US POLO

ADIDAS

BRANDS (IN MANGALORE) LANCER ACTION SPARX F SPORTS LIBERTY

NO: OF SHOPS( IN MANGALORE) 10 OUT OF 14 MULTI BRAND OUTLET 6 OUT OF 7 LOCAL OUTLET 10 OUT OF 14 MULTI BRAND OUTLET 6 OUT OF 14 MULTI BRAND OUTLET 2 OUT OF 14 MULTI BRAND OUTLET 2 OUT OF 14 MULTI BRAND OUTLET

BATA
REEBOK PUMA ADIDAS MAX

2 OUT OF 6 EXCLUSIVE OUTLET

1 OUT OF 6 EXCLUSIVE OUTLET 1 OUT OF 6 EXCLUSIVE OUTLET 1 OUT OF 6 EXCLUSIVE OUTLET 1 OUT OF 6 EXCLUSIVE OUTLET

BRANDS (IN HYDERABAD) SPARX

NO: OF SHOPS ( IN HYDERABAD) 22 OUT OF 27 MULTIBRAND OUTLET.

BRANDS( IN VIZAG.) SPARX LANCER

NO: OF SHOPS(IN VIZAG.) 16 OUT OF 25 MULTI BRAND OUTLET 20 OUT OF 25 MULTIBRAND OUTLET 16 OUT OF 25 MULTIBRAND OUTLET

LANCER

19 OUT OF 27 MULTIBRAND OUTLET

ACTION

F SPORTS

7 OUT OF 27 MULTIBRAND OUTLET

BRANDS( IN VIJAYWADA.) SPARX NO: OF SHOPS(INVIJAYWADA.) 2 OUT OF 13 MULTIBRAND OUTLET 2 OUT OF 13 MULTIBRAND OUTLET 7 OUT OF 13 MULTIBRAND OUTLET 4 OUT OF 13 MULTIBRAND OUTLET 2 OUT OF 4 EXCLUSIVE OUTLET 1 OUT OF 4 EXCLUSIVE OUTLET

ACTION

9 OUT OF 27 MULTIBRAND OUTLET LANCER

BATA

2 OUT OF 3 EXCLUSIVE OUTLET

ACTION

COLOMBUS KADIMS 1 OUT OF 3 EXCLUSIVE OUTLET BATA ADIDAS

MYSORE DOMESTIC BRAND

BANGALORE DOMESTIC BRAND

MANGALORE DOMESTIC BRAND

SPARX
LANCER LIBERTY FORCE 10

SPARX
BATA POWER LANCER F- SPORTS LIBERTY-FORCE 10

SPARX
BATA POWER LANCER F- SPORTS LIBERTY-FORCE 10

INTERNATIONAL BRAND

INTERNATIONAL BRAND

INTERNATIONAL BRAND

NIKE ADIDAS REEBOK

NIKE REEBOK ADIDAS PUMA

REEBOK ADIDAS PUMA

HYDERABAD BRANDS SPARX LANCER BATA

VIZAG. BRANDS LANCER SPARX ACTION

VIJAYWADA BRANDS CAMPUS COLOMBUS BATA

ACTION
F SPORTS KADIMS

F SPORTS

LANCER

NIKE-MENS & WOMENS SHOES

RUNNING-NIKE HYPERSHIELD COLLECTION BASKETBALL SHOES JORDANTO LIVE IN

ADIDAS
FOOTBALL SHOES

REEBOK
BASKETBALL SHOES

PUMA
CLOSED SHOES

RUNNING SHOES BASKET BALL SHOES

CLASSICS SHOES CROSS FITS SHOES

FOOTBALL SHOES MOTOR SPORTS SHOES

TRAINING

SHOES

FITNESS AND TRAINING SHOES

RUNNING AND WALKING SHOES

FOOTBALL SHOES

SKATEBOARDING SHOES
SOCCER SHOES TRAINING SHOES

MOST MOVING COLOURS UNDER SPORTS SHOESMYSORE FOR GENTSWHITE/BLUE EBNOY BLACK FOR LADIESBLACK WITH SKY BLUE FOR LADIESBLACK/SKY BLUE BANGALORE FOR GENTSWHITE/BLUE

BLACK / BEIGE WITH PINK DUSTY ROSE BLUSH PINK/ PURPLE KELLY GREEN (information provided by Nike Mysore)

BEIGE/PINK/ROSE

MOST MOVING ARTICLE/MODEL NUMBER UNDER SPARX- SPARX SHOES-MODEL

NO: SM-O3 SM-49 SM-118 Sm-49 Rs-1849
Note-these models move well in bangalore,mysore and Mangalore and sm 03 is fast in Hyderabad but sparx is very less found in Vijayawada & vizag

Sm-o3 Rs-875

Sparx sm 118 Rs-1199

MOST MOVING ARTICLE/MODEL NUMBER UNDER LANCERLANCER SHOES MODEL NO: FJ-1001 TR-27 FJ- 1002

Lancer fj1001 Rs-1099

Note-FJ- 1001 and TR-27 moves fast in Bangalore,mangalore and Mysore but fj -1002 was not available in Mysore. FJ1001 and TR-27 moves fast in Hyderabad and vizag but very less in Vijayawada

Lancer fj- 1002

Lancer tr27 Rs-749

MOST MOVING ARTICLES UNDER BATA POWER SHOES808-1262 808-1272 828-9102

808-

1262- RS 1999

8081272-RS 1699

8289102-RS 2299
( these articles move fast in Bangalore and article 808-1262 and 808-1272 move fast in Hyderabad and average in Vijayawada)

MOST MOVING ARTICLE NUMBER UNDERLIBERTY SPORTS SHOES LIBERTY- PRISMA COLMA

Liberty colma Rs-999

Liberty prisma
Note-these 2 articles moves good in Mysore and Bangalore

TOP FAST MOVING BRANDS UNDER STUCK-ON

IN BANGALORE-

IN MYSORE-

IN MANGALORE

SPARX BATA F-SPORTS LIBERTY

SPARX F SPORTS LIBERTY

SPARX F SPORTS STRIKER PARAGON STIMLUS

IN BLU

TOP FAST MOVING BRANDS UNDER STUCK-ON

HYDERABAD
SPARX STRIKER

VIZAG.
SPARX STRIKER

VIJAYWADA
ACTION STRIKER

COLOMBUS PARAGON STIMLUS F SPORTS

IN BLU( not sports stuck on)

IN BLU( not sports stuck on) COLOMBUS

MOST MOVING 3 COLOURS UNDER STUCK ONBLACK

RED
GRAY WITH BLACK MIX.

(BLACK/RED /GRAY MOST MOVING COLOURS IN BANGALORE AND MYSORE AND IN A.P)

MOST MOVING ARTICLE NUMBER UNDERSPARX STUCK ONSparx-ss 105 Rs-649

SS-105 SS-106

NOTE- MOVING FAST IN BANGALORE,MANGALORE AND MYSORE MOVING FAST IN HYDERABAD AND VIZAG

Sparx ss106 Rs- 599

MOST MOVING ARTICLE NUMBER UNDERF-SPORTS STUCK ONF SPORTS

NAVIGATOR RS-1099

F SPORTS NAVIGATOR

F SPORTS HERCULES BLACK

F SPORTS HERCULES RS-1400

NOTE- F SPORTS STUCK ON MOVE FAST IN BANGALORE AND MANGALORE BUT VERY LESS MOVING IN MYSORE

MOST MOVING ARTICLE NUMBER UNDERLIBERTY STUCK ONROME-2 RS-599

LIBERTY ROME-2

LIBERTY MASTY
MASTY RS-799

NOTE- LIBERTY STUCK ON MOVES WELL IN BNGALORE AND AVERAGE MOVING IN MYSORE

TOP FAST MOVING BRANDS UNDER FLIPFLOPIN MYSORE FOR GENTSGLIDERS SPARX NIKE PUMA IN BANGALORE FOR GENTSSPARX GLIDERS TIME DEV PUMA NIKE RBK MIX STAR FOR LADIESMIX STAR FLITE

TOP FAST MOVING BRANDS UNDER FLIPFLOPHYDERABAD SPARX F SPORTS VIZAG SPARX FLEETS VIJAYWADA F SPORTS CROCO

FIZIK
CROCO FORCA MIX STAR(NEW)

 MOST MOVING 3 COLOURS UNDER FLIP FLOP-

DARK BLUE RED GREEN BLACK

( Retailers in Bangalore and Mysore have the same opinion about colours in flip flop mostly red, green and blue)

MOST MOVING ARTICLE UNDERSPARX FLIP FLOP FOR GENTS-

SPARXRS 199

SPARXRS-220

RS- 199 FOR GENTS

RS-340 FOR LADIES

MIX STAR FLIP FLOPS-

RS 199

Note- Mix star is one of the most moving new brands in the Bangalore market and specially for ladies, and this brand is not found in Mysore.

MOST MOVING SIZE UNDER(ONLY FOR GENTS)

MYSORE SPORTS SHOES 8,9,10 BANGALORE SPORTS SHOES 8,9,10 -

FLOATORS/STUCK ON8, 9 FLIP FLOP 8,9 -

FLOATORS/STUCK ON- 7, 8, 9 FLIP FLOP 8,9 -

MONTHLY SALES FROM SPORTS FOOTWEAR EXCLUSIVE OUTLET IN MYSORE AND BANGALOREMYSORE LIBERTY- APPROX. ABOVE RS 70000 AND ABOVE BANGALORE ADIDAS MONTHLY SALES APPROX. RS 10 LAKH

NIKE-RS 6 LAKH AND MORE

REEBOK MONTHLY SALES- APPROX.RS 9 LAKH

PUMA MONTHLY SALESAPPROX RS 10 LAKH

ADIDAS- APPROX.7 LAKH

AMOUNG THE EXCLUSIVE OUTLET VISITIED IN MYSORE AND BANGALORE15 TO 25 AND WITH IN OF AGE PEOPLE PREFER PROFESSIONAL RUNNING SHOES ,COURT SHOES. 35 AND ABOVE AGE GROUP PREFER WALKING SHOES

MAJOR INFERENCE F-SPORTS MOVES VERY FAST IN THE MARKET

AND THEY ADOPTED PRICE PENETRATION STRATEGY.

FSPORTS PROVIDE A MARGIN OF 32% TO 35% FOR THE RETAILERS. F SPORTS REVISE THE MODEL EVERY 6 MONTHS. RETAILERS INFORMED F SPORTS EVEN BEATED THE COMPANY FILA

 F-SPORTS DONT HAVE EXCLUSIVE OUTLET

BUT IT IS FOUND IN ALL MOST ALL MULTI BRAND OUTLETS AND IN THE HYPER MARKET ALSO.
IN 2012 APRIL-MAY THE F-SPORTS HAVE

INCREASED THE PRICE FOR SPORTS SHOES AND STUCK ON ( PRICE PENETRATION).

F SPORTS ALSO BEATED FILA IN THE

 IN REEBOK THEY SEGMENT THE SHOES BY

REEBOK TONNING, REEBOK PREMIER SHOES WHICH IS MOST MOVING IN THE MARKET.
CONVERSE DONT HAVE A EXTREME

SPORTS SHOES BUT THEY HAVE SEMI SPORTS CASUAL SHOES WHICH IS MOVING VERY FAST IN THE MARKET,AND THEY HAVE VERY LIMITED COLOURS LIKE NAVY

 CONVERSE SHOES WAS COSTING ABOVE

RS 2699 BUT THE FLIP FLOP IS CHEAP AND GOOD OFFER ALSO AROUND RS 499 FOR 2 FLIP FLOP

 IN PUMA THEY RECENTLY LAUNCHED 3

DIFFERENT COLOUR SAME MODEL SPORTS STUCK-ON WHICH IS MOVING VERY FAST IN THE MARKET.
PUMA MOTOR SPORTS ANGLE SHOES ARE

MOVING FAST IN THE MARKET.

 IN THE ADIDAS ORIGINAL THE MOST MOVING IS

SEMI SPORTS SHOES

AMOUNG THE OUT LET VISITED IN ADIDAS THE

MOST MOVING SHOES ARE RUNNING SHOES

IN FILA THE EXECUTIVE TOLD THAT FILA HAS

THE BEST PRICE WHEN COMPARED TO OTHER BRANDS LIKE NIKE,REEBOK ETC.

 90 DAYS OUT RATE REPLACEMENT FOR THE

DEFECTED ARTICLES IS GIVEN BY SPARX.

IN BLUE SPORTS SANDLES WHICH IS NEW

IN THE MARKET AND GIVES 90 DAYS TIME FOR BILLING AND ACTION AND LANCER GIVES 60 DAYS TIME FOR BILLING. IN BLUE GIVES 1% OF DISCOUNT FOR 2 LAKH PURCHASE IN A YEAR.

 NEW PLAYERS IN THE MARKET LIKE TIME DEV

MIX STAR ,WHICH DEALS ONLY WITH FLIP FLOP HAS LAUNCHED THEIR ARTICLES IN VARIOUS MULTIBRAND STORES AND IN HYPER MARKETS. THEIR TARGET AUDIENCE ARE YOUTH PEOPLE.
MIX STAR FLIP FLOP IS MENT FOR LADIES ONLY

WHICH HAS GOT SO MANY COLOURS AND CARTOON PICTURE STRAP AND DESIGNS. CARTOON PICTURE, COLOURED STRIPES ON THE FOOT BED,WHICH MOVING VERY FAST IN THE MARKET.

 FRISBEE FLIP FLOPS AND TOMMY HILL

FIGURE SHOWCASE THEIR PRODUCTS WITH CAPS, TIE AND WITH JEANS IN THE RELIANCE TRENDS.
RETAILERS ARE READY TO TAKE SALES

FROM THE NEW MANUFACTURERS BASED ON THE GOOD MARGIN AND PRODUCT SHOULD HAVE THE

 RETAILERS WANT CUT SIZE OR MOST MOVING

SIZE IN THE MOST MOVING ARTICLES

RETAILERS INFORMED THAT COMPANIES LIKE

SPARX, LANCER, F SPORTS GIVE CUT SIZE FOR MOST MOVING ARTICLES.
IN MOST OF THE MULTI BRANDED SHOPS

SPARX GIVES MORE THAN 12 TO 15 COLOURS OF FLIP FLOP HAVING DIFFERENT STYLE, AND THEY DONT GIVE CUSTOMER A CHANCE TO THINK ABOUT OTHER BRANDS

 INFERENCE- IN ANDHRA PRADESH THE RETAILERS EXPECT AT LEAST 33 TO

35% MARGIN STRIKERS GIVES 40% MARGIN FOR THE RETAILERS SPARX GIVES 32% MARGIN FOR THE RETAILERS LANCER HAS INTRODUCED A FLIP FLOP CALLED FLEETS F SPORTS DOESNT MOVE MUCH IN ANDHRA WHEN COMPARED TO KARNATAKA

 ACTION AND STRIKER MOVES WELL IN ANDHRA

PRADESH THE RETAILERS EXPECT THE PRICE RANGE AROUND RS599 TO 799 ,AND NOT BELOW RS 599 FOR THE SPORTS SHOES MIX STAR FLIP FLOP IS MOVING FAST IN THE HYPERMARKET AND SOME MULTIBRAND OUTLET SPECIALLY FOR LADIES. IN BLU SANDLES MOVES GOOD IN SOME RETAILOUTLET THE REASON IS THEY GIVE GOOD MARGIN SO THE RETAILER PUSH THE PRODUCT IN THE MARKET.

 ACTION (CAMPUS) IS MOVING GOOD IN THE

ANDHRA MARKET WHEN COMPARED TO KARNATAKA. LANCER HAS A GOOD MARKET IN AP AND KARNATAKA. PARAGON STIMLUS IS ALSO MOVING GOOD IN A.P AND FOUND IN MANY MULTIBRAND OUTLET.

MARGIN GIVEN TO RETAILERS-

COMPANY LEE COOPER NIKE FILA LANCER F SPORTS SPARX

MARGIN 33% 32% 30% 33 TO 35% 35% 30% AND ABOVE RS 1000 ARTICLES 35% MARGIN

SOME MAJOR DEALERS IN MYSORE SPARX-MYSORE TRADERS RAJA FOOTWEAR LANCER- RAJAFOOTWEAR LIBERTY- DEALERS FROM BANGALORE

SOME MAJOR DEALERS IN BANGALORE -POOJA FOOTWEAR -JK FOOTWEAR -DAWORGA -JAMMAL AND SONS -WELLWER WORTH AND IN BLUE BY CELEBRITY FOOTWEAR

SOME MAJOR DEALERS IN MANGALORE

T STANS AND CO

B4U

 MAJOR DEALERS OF HYDERABAD SUNNY TRADERS-SPARX KEYNOT-LANCER KAJANI SONS-SPARX

 MAJOR DEALERS OF VIZAG ACTION-CHITANYA FOOTWEAR LANCER-BALAJI ENTERPRISES SPARX -PRIDE FOOTWEAR

THANKS..