Introduction(BATA)

Since 1942
-good reputation of manufacturing high FORTRESS STADIUM
quality footwear for all segments
MM-ALAM ROAD
- has also been designing shoes in DEFENCE
accordance with the changing fashions PACKAGES/EMPORIUM MALL
Target audience: middle class &
and trends.
LINK/GT ROAD
lower-middle class
431 retail outlets, 544 registered ANARKALI
wholesale dealers and 136 DSP franchise
served by 12 wholesale JOHAR TOWN

-City, family store and bata bazaar

offers shoes in categories

Approved merchant of the best
comprising of athletics, casual,
brand names
dress formal shoes, sandals and
Adidas, Stretchers slippers.
 Introduction

Servis was established in Lahore in 1959 with the notion of FORTRESS STADIUM

fulfilling the footwear needs of an entire family. MM-ALAM ROAD
Servis has thrived to a network of more than 500 retail outlets DEFENCE
and 1500 independent retailers in wholesale network PACKAGES/EMPORIUM MALL
-Servis Stores GT ROAD
Servis Mega Store ALLAMA IQBAL TOWN
Service Factory Outlets JOHAR TOWN

offers shoes in categories comprising of athletics,

Target audience: middle class & lower-middle class casual, sandals and slippers
 Product Category of bata/ service
MEN WOMEN KIDS ACCESSO
WOMEN MEN KIDS ACCESS
RIES
ORIES
Ladies Ca Men For Kids Bags Signature Flat Kids Belts
sual mal Formal Insole Series Sports Casual Socks
Ladies For Men Casu Kids Shoe Care Formal Sandals Kids
mal al Casual Slipper Sports
Ladies He Men Snea Casual
Kids Sports Chappal
els kers Sandals
Ladies Sp Men Sand Sports
orts als Chappal Slippers
Ladies Pu Men Spor
mps ts
Men
Chappals
Mocassin
o
Peshawri
Pricing
Brands Price Range Brands Price Range SERVIS Price Range
(Rs) (Rs) BRANDS (Rs)
Bata Premium 2000-5000 Genuine Tomy 900-2000 Liza 900-3000
Collection Sparx 1000-1500 Cheetah 1000-5000
Ambassador 2500-10000 Mello 10,000-15000 Don Carlos 2000-7000
Bata Comfit 1500-3000 Adidas 7000-25000 Skooz 1000-4000
Bubble- 1000-2000 Strechers 7000-25000 Calza 800-2500
Gummers
B-first 600-3500
Leena 600-4000
Bata Insolia 4500-6000
North-Star 2000-3500
Marie Claire 1000-9000
Mocassino 2000-5000
Power 2500-10,000
Weinbrenner 2000-4000
 MM-ALAM (BATA)

Contd. New Arrivals every Friday 75% customers are assured

customers ( customers
come and pick their
Products like shoe care,
socks, school bags, key
chains, insole are displayed
favorite brands. over cash/ counter so as to
encourage customers to
make an immediate
purchase
Places latest items in front Total employees per store: Store layout: brands
- TV screens (displaying 14 displayed separately ,latest
ads). Commission given on Total designs placed at middle
sales shelf,
Footfall increases during 20% local variety, 80% Kids section differs by
happy hours(20% for 2-3h) imported variety colours blue and pink
weekends, peak time(6pm
onwards)
Daily customer visits: 700- Less sitting area and more Playing area for
800 wooden racks of shoes kids(gaming zone)
Total Sales : 300-350 shoes Display is really large City store
 MM-ALAM (SERVIS)

Contd. New arrivals twice in a

week(monday or Thursday)
No formal ladies collection
Places latest items in front Total employees per store:
16
Commission given on Total
sales
Footfall increases during All local variety
weekends, peak time(6pm
onwards)
Daily customer visits: 500- More sitting area
600 (benches) and less racks of
shoes , less variety of
shoes
Total Sales : 200-250 shoes Display is not less as
compared to bata
Products like belts and
socks are displayed over
cash/ counter so as to
encourage customers to
make an immediate
purchase
Store layout: women, men
and kids racks displayed
separately ,latest designs
placed at middle shelf.
Kids section ( separate for
boys and girls)
No Tv screens
Promotions – Customer
Handling Complaints(BATA AND
SERVIS)
BATA
Visit Facility and register

Via Facebook
SERVIS
Try to resolve each Visit Facility and register
complaints
Satisfaction & Retention
In case of manufacturing defect in
the goods purchased, contact
Customer Service at 0800-89999 or  
customercare.pk@bata.com .

Satisfaction & Retention