Acknowledgement

Content
1.Introduction
2.marketing
3.reason for selecting this product
4.three competitive brands
5.licences and permission
6.competitors u.s.p
7.range of product
8.name of product
9.features of product
10.labelling
11.logo
12.tag line
13.selling price of competitors
14.packaging
15.channel of distribution
16.warehousing
17.selling price of own product
18.promotion
19.u.s.p of own product
20. transportation
21.cost effective techniques
 introduction
A consumer product required by us on a
regular basis. In this project, we have
designed the marketing strategy of SHOES
(Footwear). Marketing is a management
process through which goods/" services
move from concept to consumer. It pushes
the company to become consumer. oriented
as well as Market duties through
Marketing It becomes possible to formula
strategies and refine them in a detained
Marketing Mix and related action plans.
Evaluations of Result and further
Improvement.
•The design of shoes has varied
enormously through the time and culture
to culture. It varies widely in style,
complexity and cost Typically made Of
leather, having a sturdy sole.
 marketing
Marketing Management is the
organisational discipling which foremost
as the practical application of
Marketing Orientation, techniques and
methods inside enterprise and
organisations and on the management for
a firms MarkeTing measures and •
securities. It is the analysis, planning,
implementation and conduct of programme
designed to create, build, maintain
Mutually beneficial exchange and
relationship with target market for the
purpose of achieving organisational
 Reason for selecting
this product
I have selected this product because shoe
is an item of footwear intended to protect
and comfort the human foot while doing
various activities. The design of shoes
decoration has varied enormously
through time and from culture to culture.
Basic sandals may consist of only a thin
sole and simple steep but high fashion
shoes may be made of very expensive
materials in complex construction and
sell for thousand of rupees a pair.
brand in now a days as it is very Shoes are
huge trend in comfortable & durable are
prefered by many people.
 Competitive
brands
adidas
Adidas is popular for its unique designs
and quality in sports clothing,
accessories and shoe range. They offers
comfortable sneakers. and sports shoes
for men and women, ideal for running
trekking, adventure and outdoor
activities. This German Multinational
company was founded by Dassler
brothers. -Adi and Rudolph. It is the second
largest sports wear company in the
world with the annual turnover of
around $2.3 billion.
Nike Inc is an American multinational
corporation that is engaged in the design,
development, manufacturing, and
worldwide marketing and sales of
footwear, apparel, equipment,
accessories, and services. It is the world's
largest supplier of athletic shoes and
apparel . The company was founded on
January 25, 1964, as "Blue Ribbon Sports",
by Bill Bowerman and Phil Knight, and
officially became Nike, Inc. on May 30,
1971.
Reebok International Limited is an
American fitness footwear and clothing
brand that is a part of Authentic Brands
Group.,In 1958, in Bolton, two of the
founder's grandsons, Jeff and Joe Foster,
formed a companion company "Reebok",
having found the name in a dictionary won
in a sprint race by Joe as a boy..adidas
brought reebok for 3.8k billion in 2005 to
try to help the compand to expand in
north America . reebok made in usa styles
are manufactured in the united states.
Woodland's parent company, Aero Group,
has been a well known name in the
outdoor shoe industry since the early 50s.
Founded in Quebec, Canada, it entered the
Indian market in 1992. Before that, Acro
Group was majorly exporting it's leader
shoes to Russia.
After the division of Russia into various
states. known as the USSR, the group
decided to launch of its products in India.
Hence,
 Puma
Puma is globally famous shoes and
apparel brand which was launched in 2005
and sell its merchandise through online
stores as well as retail outlet in India. It
is among the top five sports shoes and
apparel Brand.
Puma shoes are comfortable, durable and
pain. them with Puma polo-t-shirt and blue
jeans to get the cool and smart look.
Puma's running shoes are most popular
and are high on style and functionality.
shoes are Their best selling spouts. evo
Power football shoes and evospeed
cricket shoes
 Licences & permission

License required for shoes are:-

• We will require sales tax
registration in our state to be able to
buy, Maw materials and also for
selling, shoes in the domestic market...
• If we sell in the domestic market
after branding then wee will require
excise registration too.
• If we want to export the shoes then we
need an import and export license,
 Competitors u.s.p
Nike
Parental Nike.inc
company
category Apparel sports equip. and
accessories
Sector Lifestyle and retail

Tagline Just do it
u.s.p Shoes are made for
professional

Adidas
Parental company Adidas group
category Apparel and
accessories
sector Lifestyle and retail
tagline Impossible is nothing
u.s.p Work renowed company
for sports equip and
clothing

Woodland
Parental company Aero group
Category Footwear and apperal
Sectors Lifestyle and retail
Tagline Explore more
u.s.p Woodland is a specialist
in outdoor and trek shoes

Puma
Parental company Puma societies euroa inc.
Category Apparel accessories
Sector Lefistyle and retail
Tagline Fuel your passion
u.s.p Innovation and ultimate
comfort in the apprel
 Reebok
Parental company Reebok
Category Apparel and
accessories
Sector Lifestyle and retail
Tagline I am what I am
u.s.p Innovation and
comfortable footwear
 range
SNEAKERS:-Shoes primarily designed for
spores or other forms of Physical
Exercise, but which are now also often
word for everyday casual wear. It is a
type of show with flexible sole made.
rubber or synthetic material. and an
upper part made Materials. leather of
synthetic
LOAFER:- SLIPPERS one are typically low,
lace-less shoes. The style which is most
commonly seen, known as a loofer or
slippers in American culture, has a
moccasin construction.
RUNNING OR ATHLETIC: sShoes includes a
flexible sole, appropriate Head for the
Junction and ability to import. Made of
Sub-divided two 'neutral", "over pronation.
and under promotion.
Product name
 Features of product
#Nawrow footprint in which the ball and
the heel are not connected or a barely
connected.

# Adjustable:
There is an adjustable strap such as
laces on Velcro which allows for
adjustment depending on an individual's
need.

#Stabler:- The shoes hell support/ heel up

is soft and stable, preventing vertical on
horizontal heel movement.

# Max 2.5 cm (1 inch) heel

The shoe's heel must not exceed 2.5 cm in
height. Otherwise, the heel and ankle
become more unstable and thus prone to
sprains and forefoot pain.
 Label
A label is a carrier of information about
the Product. The attached label provides
customer with information to and their
purchase decision or help to improven the
experience. of using the product.
Care and use of the product Recipes ou
suggestions
Product guarrantee
Manufacture Name
Weight Statement
Sell by / Manufacturing sates
warnings
Some information that a label can consist
of. A label in attached to a container of
Product on which is written of printed
information on symbols about the product
of item.
Logo
Tag line
 competitors selling
price
competitons Prices are as follows:

Product price Range (in)

ADIDAS footwear 2000 to 12000

NIKE Footwear 2,000 to 12,000

pUMA Footwear 1,500 to 10,000

reebok Footwear 2,000 to 8,000

WOODLAND footwear 1,500 to 8,000

 packing

Primary Packaging:-
Primary Packaging is the material that
first envelop the product and Holds it. My
product primary packaging is in a paper
box.

Secondary Packaging :
Seconday Packaging is outside the
primary packaging. My secondary
packaging will be in paper bag .

Tertiary Packaging:
Tertiary on transit packaging is used for
bulk handling, warehouse storage and
transport.
 Channel of
distribution
A distribution channel is a chain
businesses or intermediaries through
which a good or a service passes until it
reaches the end customers. It can be as
short as a direct transaction from the
vendor to the consumer. Or may include
several inter connected intermediaries
such as wholesalers, distributors, agents
and retailers and even the internet
itself.
(A) Direct Channel or Zero level channel
(B) Indirect channel, one level channel
Two level Channel
Three level Channel
From our products distribution to the
consumers. Zero level and Two level
channel will be followed.
Zero level because It is simple and fast.
It is economical. The producer has full
control over distribution. Satisfies the
desire to reduce dependence on
middlemen.
Two level because it is suitable for
more affordable and long-lasting
goods with a large target market.
 warehousing

A warehouse is a building you staring

goods. Goods are produced in factories
on a continuous. basis and the finished
goods are not sold immediately after
production. location, size do of a
warehouse depends on the nature of
goods Produced. The basic purpose of
warehousing is to store the finished
goods for future. Generally if the
number warehouse of a form are more.
lesser would be the time taken to fulfil
a order and I provide, the consumer at
different locations but more would be
the west of wall housing. I own two
warehouse, one near my Manufacturing
Factory and another near my many
outlets (in india).
 Selling price of own
product

For Retailers: 40% margin on the cost of

any of my product will be allowed to
them.

For wholesalers: 20% margin on the west

of any of my product will be allowed to
them.

Finally to the customer it will be fixed. to

the MRP () of the particular product. or
with some discount of schemes allowed by
our company.
 promotion

Promotion refers to raising customer

awareness of a product and creating
Brand loyalty. It is a part of Marketing.

Sales Promotion - Advertising perhaps the

most commonly used tool of promotion.
Product information or Anything Printed
on paper for customer awareness is
Advertisement. Newspapers, magazines
are a daily source of information.

Personal Selling - Oral presentation of a

product in the form of conversation with
direct to one or more consumer for the
purpose of making sales.
Online selling- consumers ,the younger
generation spends more time in search of
goods or services online. Through this we
can provide brieft info and connect to a
larger market worldwide via .
 Transportation

Transportation is to move the products

from one place to another. There are
mainly three kinds of transportation will
be used in the Adidas shoes commodity
chain. First transportation method is by
air, which has the highest speed and cost.
The second method is ocean freight, which
takes the longest time but have least
cost. The last one is road transportation,
which has the medium speed and cost
among this three methods.
I will choose ocean freight because it will
Make prices affordable for low class
people. And I will choose roadway so it
will make delivery fast for consumer who
need it fast .
 Cost effective
techniques
Purchasing saving : watch our suppliers
and search. you alternate sources for
the same quality a better Rate.
Inventory Management: Warehouse space
can be freed through just in time delivery
practice.
Refund policies customer service: email
news letter, online marketing and
research over competitors, discovered
valuable strategies , tested tools and
process system to build our business.
 Bibliography
www.wikipedia.org.

• www.komanage.com

• www.slideshare.net

• www.pinterest.com

www.youtube.com

• www.netwelline.com

• www.yourarticliberary.

www.learnmeuketing.net