INTRODUCTION

- Fast food is one of the world’s largest growing food types.

- Pizza is a combination of cheese, meat, vegetables and other

toppings that are perfectly oven baked on layer of dough

- A lot of people around the world recognize pizza as an all in

one meal

- 2 pizza giants that guarantee freshness and satisfaction when it

comes to pizza are Pizza Hut and Domino’s Pizza
 INTRODUCTION(PIZZA HUT)
• The first Pizza Hut Restaurant in Pakistan was opened in December 1993
• Pizza Hut, being the first International franchise to enter the Pakistani
market has set new standards of dine-in restaurants and quick delivery of
oven hot pizzas
 INTRODUCTION (DOMINOS)
• Domino's Pizza has become the recognized world leader in pizza delivery.
• Dedicated to making and delivering great pizza with high quality
ingredients from the start.
 RESEARCH OBJECTIVE
• To do a comparative analysis between pizza hut and dominos pizza
• To check the preferences of the selected segments.
• To find out which factors are more preferred by the customers.
 RECOMMENDATIONS

• Dominos
• There should also be provision for music, TV’s, kids zone etc in the
restaurant as only 30% of kids segment prefer dominos.
• Include more items in product line, add more flavors.
• Include more promotional and advertising measures to increase sales and
target more customers of all age group.
• Include special offers for birthdays and parties, offer discount coupons.
• As consumers prefer taste more so Dominos should come up with more
new exciting flavors and keep on bringing innovation
 RECOMMENDATIONS

• Pizza Hut
• Kids prefer Pizza hut more than dominos so they should come up with
more kids deal and discount vouchers on birthday and other special
occasion, can extend its product line for kids
• Only 20% of University students prefer pizza hut so to attract more
students they need to offer discounts, come up with more promotional
deals ,Include food variety that are more healthy and offer new flavors.
• Should focus more on advertising through TV, social media, print ads etc
• Pizza hut should also improve on developing products for all age groups.