Reach your target market by underwriting WETS programming.

COMPARED TO THE U.S. POPULATION AS A WHOLE, NPR LISTENERS ARE

70% Voted in the past year 44%

68% College Graduates 27%

63% Household Income $75,000+ 39% 0% 20% 40% 60%

NPR Listeners

80%
Total US Adults

100%

Base: Adults 18+ who listen to an NPR News Station Source: GfK MRI Doublebase 2012 *Weighted by Value Statements; recalibrated to make up for low respondent rate

This means that WETS listeners have both the means and the motivation to act on awareness of products, services and events.

THE NPR AUDIENCE IS UNIQUELY LOYAL AND ENGAGED.

NPR commands the most loyal audience in radio. On average, more than 40% of all listeners spend more time with their local NPR News station than with any other station, far surpassing the average for other radio formats.2 This means that WETS listeners arent changing stations every few moments to find something better and they tune in to their favorite programs when they are on the air. Most of our listeners get their daily news and current events from WETS.

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WETS HAS FEWER BREAKS IN PROGRAMMING SO YOUR MESSAGES ARENT LOST IN A SEA OF MESSAGES.
This means your message stands out on WETS. We are also dedicated to helping you determine a strategy that is tailored for you at a price you can afford.

Call Tina Pasquale at 423-439-4407, or email at wetsuw@etsu.edu for more information on underwriting with WETS.

Arbitron Tapscan National Regional Database, Fall 2008, Top 10 PPM Metros, Persons 12+, Total Week, Formats are self reported to Arbitron

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