LO1 Research

Quantitative Research
http://www.heart.co.uk/about-us/#xo2P7PbvxTvA0jZ5.97
http://www.rajar.co.uk/
http://www.rajar.co.uk/docs/news/RAJAR_DataRelease_InfographicQ42016.p
df
https://en.wikipedia.org/wiki/Heart_(radio_network)
http://soundcreative.co.uk/the-latest-radio-listening-figures-rajar-q3-2015/
Heart Radio was first launched in the West Midlands in 1994
Now extends to over 33 Stations across the UK
Reaching more than 7.4 million people every week
Hearts core audience is 25 44 years of age
Covering a population of 12,015,000
Average per listeners per week is 6.2 hours
Total hours listened is 8,400,000 hours per week
Have a market share of 4.1%
Majority female with 59%
Male listeners is around 41%
Number 1 Radio brand
Heart London receives over 1.4 million people a week for a total of
8,400,000 hours
Over 40% of Hearts audience are parents
The majority of the audience are mothers or unemployed
On average a listener tunes into 21.5 hours of live radio per week
90% of the population tune into radio every week
Figures of radio listeners have been going up by over 445,00 more
people every week
The total average number of weekly hours listened to radio for is around
1 billion
Almost 6 in 10 adults aged 15+ are listening to radio via a digital
platform in terms of weekly reach
Over 31 million people are now tuning in to radio via DAB or online each
week
Over 31 million adults now own a radio
 In an average week digital
listeners account for 475 million
hours; DAB has a 73% share of digital listening hours, DTV 11% and
Online 6%
42% of 15-24 years old are social media users
31% of adults are social media users