Barcode Conventional bar code featured on every magazine cover.

Always positioned in the iconic magazine logo at the top, half cut off.

Issue No./Date/Price Conventionally seen on the magazine front cover. Always in the same order, with the issue number in bold with the rest in italics. Price of every magazine is 3.95.

Logo Little White Lies is a British Independent film magazine. The magazines iconic logo. Always positioned in the middle of the top of the page, in this circle format.

Masthead The name of the magazine, depending on the film being advertised. The font changes to appeal to the target audience and the film.

Focal Image Always on the front of the magazine cover, conventional focal image of the main character in the film being promoted. The focal image is the magazines USP, using an illustration adaptation of the character.

Film Title Conventionally always on the front of a magazine cover, the title of the film in order to promote to the audience. The title of the film, alongside the masthead is the only text on the cover, subverting from the stereotypical cover of a film magazine, having no additional anchorage text.