Lynn Handley

Cell: 817-946-0776 Grapevine TX 76051 lhandley@sbcglobal.net Marketing Communications Executive expert in building strategic programs that blend unique research
insights with digital and traditional marketing communications techniques to enhance brands, generate revenue and engage diverse target audiences

Director of Marketing & Communications, The Salvation Army

Increased direct response revenue 40% and reversed a three-year decline by combining traditional direct mail with digital and social marketing campaigns Used cross-generational key insights, dynamic messaging and tagging technology to improve donor response rates by 23% Multi-media and events campaign featuring NFL and media celebrities generated $750,000 in new corporate sponsorship revenue for new youth membership product line Designed and launched new web site with improved event support and e-commerce capabilities forecasted to generate 25% increase in new event revenue Developed new events and social marketing strategy to make the Army relevant to new generations of donors; forecasted to generate 40% increase in revenue from new donor segments and corporate sponsorships Drove department of 10 to 33% greater productivity gains while reducing annual production costs by 21% Led public relations team to generate $2.1 million in earned media during 2012/ 2013 6-week holiday period

2012- Present

Regional Chief Marketing & Communications Officer, American Red Cross 2010 2012 Revitalized donor support to increase donations 47% annually for 78-county jurisdiction by developing new
web site, messaging and social marketing campaigns Increased total fundraising by 11% by bundling Health & Safety and disaster training into a business continuity strategy for corporations 22% annual increase in pre-disaster donations with the Storm Radio/ WB 33 promotions, featuring local weather personalities in preparedness workshops National Public Affairs spokesperson responsible for national media relations, social media content and video

production during large-scale disasters with the goal to increase donations

Vice President, Strategic Marketing, Market Builders, LLC

(consulting firm)

Baylor Healthcare System: created patient education campaign for breast cancer patients, including print ads and direct mail; developed direct response program for cardiac services to increase physician leads 31% BeautiControl Cosmetics: Developed online training program that reduced training expenses 25% annually, increased retention of new consultants 20% and increased 6-month product orders 17% National Society of Hispanic MBAs: 31% increase in membership revenue via improved message strategy, new web site content, sales collateral and trade show support The Institute of Child Development (TCU): Marketing strategy commercialized and established new line of revenue parenting resources; estimated to earn 15% new funds annually Toobeez Toy Company: develop marketing strategy and web site content to enable client to cultivate new distribution channels including Amazon.com and the Boy Scouts of America McKinley Marketing Partners: Provided business development and account management services, improved market awareness to generate a 40% increase in sales Homewatch Caregivers: Owned and launched new home care franchise; developed sales strategy and marketing collateral; generated annual sales within 90% of goal in first year of operation

2006 2010

Vice President, Marketing & Communications, University of Texas, Arlington

2004 - 2006

Developed innovative brand and marketing strategies that readied UTA to be designated a Tier 1 university by the Texas State Legislature Increased student applications 31% two years after launching innovative brand The University of Achievers Increased prospective student brand awareness by 120% within two years of pre-launch period, and provided an improved platform for revenue/fund development Marketing strategy united an apathetic student body, disengaged alumni and uninvolved community; and established points of pride and engagement with the university Improved content development and execution across multiple media platforms including a new web site, collateral system that sub-branded each school, Video Services and University Publications

Lynn Handley
Cell: 817-946-0776 Grapevine TX 76051 lhandley@sbcglobal.net 2000 - 2004

Director of Retail Communications, TXU Corporation

Surpassed customer acquisition and retention targets by 107% with a new branding campaign that focused on reliability and service guarantees Implemented turnaround strategy for web-based home services unit; enhanced customer site registrations by 75% Improved large commercial and small business sales by 33% through innovative sales collateral, direct mail and promotions Executed crisis public relations to help mitigate Wall Street issues and rapid stock devaluation. Campaign earned PR Week Crisis Management Campaign of the Year Improved customer goodwill 32% through a new corporate citizen outreach program that strategically funded non-profit organizations

Senior Manager, Marketing Communications, Verizon Commercial Markets

1995- 2000

Developed customer up-sell program the grew sales 24% and cut marketing costs 34% annually Generated 64% customer awareness in one year by devising commercial markets brand initiative that focused on superior customer service and product bundling Created innovative hybrid magazine/catalog that established a new $600,000 revenue stream using product manufacturers co-op advertising funds

Senior Account Director Senior Public Relations Account Manger Marketing Information Representative

DDB Needham Keller-Crescent Radio Shack

1991 - 1995 1988 - 1991 1984 - 1988

EDUCATION: Master of Journalism, University of North Texas, Denton, Texas Bachelor of Arts, Major in Journalism, University of North Texas, Denton, Texas

1984 1982

Lynn Handley
Cell: 817-946-0776
RESUME ADDENDUM

Grapevine TX 76051

lhandley@sbcglobal.net

STRATEGIC SKILLS Brand Management Research Design & Insights Strategic Planning Advertising Public Relations Media Relations Digital Marketing Crisis Management Media Training Multi-Media Campaigns Social Marketing Campaigns Event Development Event Marketing Product Development Cross-Channel Integration Agency Management Client Management Direct Response Campaigns Production Management E-Commerce Celebrity and VIP Cultivation Meeting Planning Image & Reputation Building

MANAGEMENT/LEADERSHIP SKILLS Objectives-based Project Management Team Supervision Employee Coaching Budgeting & Forecasting Executive Advising Board Relations Process Improvement & Metrics Cross-Functional Teaming TECHNICAL SKILLS Word, PowerPoint, Excel, Publisher Constant Contact Google Analytics Hootsuite, Tweetdeck

CREATIVE SKILLS Collateral Development Web Site Design Web Site Content Advertising Content Promotions Blogs, Newsletters, Emails Event Speeches Video Scripts Webisodes Annual Reports Presentations Public Speaking Writing Excellence Photo/Videographer Production management Tool Kits Expert in Persuasion