NAME:1) FARAZ ZAFAR 2) ADNAN ALI SHAH 3) ABDUL REHMAN CHINOY CLASS: BBA 1-A COURSE: MARKETING

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OUTLINE
I n t r o d u c t i o n -Mission Statement - Vi s i o n S t a t e m e n t S W O T A n a l s i s ! " # M a t r i $ " o n c l u s i o n

INTRODU"TION
Mission Statement%
Add vitality to life Nutrition Hygiene Help feel good

Vision Statement:
&Touc'in( )earts* "'an(in( Li+es,-

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SWOT ANAL.SIS
S T RE N # T )S %
" u s t o m e r /s L o a l t , L a t e s t S t a t e O 0 T ' e A r t 1 a c i l i t i e s A n d Te c ' n o l o ( Producin( )i(' 2ualit Products, I n t e r n a t i o n a l ! r a n d S t r e n ( t ' , " o m m i t t e d To ! u s i n e s s E t ' i c s * S a 0 e t * ) e a l t ' * And "ommunit , En+ironment 1or

WEAKNESSES
T ' e ! i ( ( e s t " ' a l l e n ( e I n S a 0 e ( u a r d i n ( M a r 3 e t P o s i t i o n I s To ! e c o m e " o s t L e a d e r, O 4 e r a t i o n a l " o m 4 l e $ i t D u e To A L a r ( e N u m 5 e r O 0 P r o d u c t s I n P o r t 0 o l i o A n d D u e To D i + e r s e Wo r 3 1 o r c e , S t r a t e ( i c A l l i a n c e Wi t ' O t ' e r S m a l l M i l l s 1 o r M a n u 0 a c t u r i n ( P u r 4 o s e I s T ' e We a 3 n e s s A s We l l A s A T ' r e a t 1 o r U n i l e + e r, A l t ' o u ( ' U N I L E V E R " l a i m s T ' a t I t I s A P a r t O0 Its "ost Reduction Strate( !ut It "an Not )ide T'e R e a l i t T ' a t I t S ' o 6 s We a 3 n e s s O 0 U N I L E V E R ,

OPPORTUNITIES
U N I L E V E R C a n G e a r Up I t s M a r k e t S h a r e I n T h e Un t a p p e d R u r a l M a r k e t . D i v e r s i f i c a t i o n I n Un r e l a t e d B u s i n e s s . C h a n g i n g L i f e S t y l e O f P e o p l e N e w M a r k e t s I n c r e a s e T h e Vo l u m e O f P r o d u c t i o n L o w I n c o m e C o n s u m e r s H e l p I n I mp r o v i n g P e o p l e D i e t & D a i l y L i v e s

T)REATS
P 7 # I s T ' e M a 8 o r " o m 4 e t i t o r A n d T ' r e a t 1 o r U n i l e + e r, O t ' e r O r ( a n i 9 e d P l a e r s A r e N e s t l e A n d R 7 !, To u ( ' " o m 4 e t i t i o n I n # ' e e A n d " o o 3 i n ( O i l 1 a c i n ( To u ( ' " o m 4 e t i t i o n I n I c e " r e a m T ' e r e I s Ve r Soa4 Mar3ets To u ( ' " o m 4 e t i t i o n I n D e t e r ( e n t s A n d

BCG MATRIX

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