The topic of motivation in the entrepreneurship literature has evolved along a p ath similar to that of the organizational psychology

field. From an organizational psychology p erspective, theories of motivation have progressed from static, content-oriented theories to dynamic, process-oriented theories, a framework suggested by Campbell et al. (1970). Cont ent theories search for the specific things within individuals that initiate, direct, sustain , and stop behavior. Process theories explain how behavior is initiated, directed, sustained, and sto pped.