Questionnaire Name Age Occupation Annual Income 1.) How often do you shop for Apparels?

o Once a wk o Once a month o Once a quarter o Once in 6 months What shopping do you generally prefer? o Street /non branded o Branded o Both Most common reason for purchase of new apparels? o New trends o Relaxation o clothing need o Occasion /festival o Unplanned/impulse o Any other please specify What you generally shop? Trousers Denim shirt t-shirt Accessories 5.) What attribute you consider while shopping for denim?

2.)

3.)

4.)

Size Style Fabric Brand Price 6.) Which brands you prefer for denim? Levis Wrangler Lee Pepe Pantaloons UCB Tommy Hilfiger Jack and jones Timber land What price range you prefer for denim? Below 1000 1000-2000
Do you like coloured denim Yes............... No................ Do you own coloured denim? Yes............... No...............

7.)

2000-3000

Above 3000

8.)

9.)

10.)

Which colours you would prefer in denim or chinos ? Shades of blue Shades of black Bright / poppy colours Earthy colours ( brown, green ) Pastel shades Light Shades