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Learnings from Pricing Management course

Anish Yanduri, B20127643

1. Cost based pricing and its significance in manufacturing industries. 2. How peoples perception changes with the price of the product. 3. How and when one uses price to maximize their profits. 4. Different internal factors and external factors that affect pricing decisions. 5. Different types of pricing such as Cost plus pricing, target pricing, competition based pricing etc. 6. How change in the price of the competitor goods affect the pricing structure of an individual. 7. Role of Customers willingness and its importance in pricing a product. 8. Various price adjustment strategies such as psychological pricing, international pricing, promotional pricing and geographical pricing. 9. The concept of season pricing, the reason for it and its effect. 10. Relationship between the price and quality of that particular good. How consistent both should be and consequences of not maintaining it .

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