Assignment # 1

Strategic Management

Roll No. 11123046 Submitted by Asia Submitted to Sir Irfan ul haq Program MBA (3 years) Company Forward gear GIFT University Gujranwala

Types of Strategic planning

Corporate level strategy
Forward gear follow Diversification Strategy, in which Forward gear expand by adding different product lines.

Business Level/competitive strategy

Forward gear used differentiation & focus Diversification Strategy strategy because of its unique bags. The bags are available in huge variety in terms of design, size and color. It is a competitive edge of Forward gear. Focus

Functional strategies
Functional strategies are used to achieve corporate and business units objectives of Forward gear. All departments (HR, Finance, Operations etc) of FG are interlinked with each other. Vision Forward Gear is a bag manufacturing company targets to become the world leading bag producer by providing quality, on-time delivery, cost saving and innovation Mission To meet the customers requirement and to reach the objectives, the company will be operated by the international standards and for making results-focused management. SWOT Strength Cheap & skilled labor Clients are strong brands Opportunity easily reach to Global level Weakness no job security No proper training Threats trade restrictions

 Technological advancement strong background Long term objectives

political, law and order situation problem of electricity

The objective of Forward gear is to become world s leading bag producer Strategies Forward gear used Diversification Strategy and differentiation strategy Push Pull