Project on GIFT University Strategic Management

Submitted by Mirza Umair akhter (11123015) Sunbal Iqbal (11123029) Asia Bashir (11123046) Submitted to Sir Irfan-ul Haq Program MBA (3 years)

GIFT University Gujranwala

Vision To bring about a change in society by becoming a leading educational and research institution that utilizes the latest technology and provides professionally relevant and innovative education Mission Employ highly qualified faculty, ensure quality intake of students, utilize latest technology, establish linkages with industry, provide adequate structure etc
SWOT

Strength Highly experienced teaching faculty Latest technology Existing market share Industrial relationship Availability of finances Opportunities High demand for higher education Aggressive new model of education
(Industrial organizational psychology etc)

Weaknesses Low research Low brand awareness Unfavorable policies for students

Threats Increasing competition Rapid technological change Loss of market shares to new & existing universities Low satisfaction of students Availability of experienced faculty

Objectives
Maintain its position as a quality university Enroll the large no. of students Retain market share Retain existing faculty & hire new faculty that has higher education Develop Customer satisfaction

Strategies
GIFT University should use Market penetration (business school should be main product and Engineering school, computer sciences, law school etc should also be focused by University). GIFT University should enroll large NO. Of students and retain its market share by Market penetration. Gift University should also hire those staff those are highly qualified, because they can focus on quality education and students can be satisfy. GIFT University can also focus on Niche that is higher middle class and Elite class to retain market share and maintain its quality.