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A Study On Consumer Preferences For Coca Cola-Term-Paper
A Study On Consumer Preferences For Coca Cola-Term-Paper
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PREFACE
Market provides a key to gain actual success only to those brands which match best to the current environment i.e." imperative" which can be delivered what are the people needs and they are ready to buy at the right time without any delay. It is perfectly true but this also depends on availability of good uality products and e!cellent taste and services which further attract and add a golden opportunity for huge sales. "his also depends on the good planning approach and provide ample opportunity plus sufficient amount of products for sales in the coming ne!t financial year. "his survey report introduces study of consumer#s preferences for $%$& $%'&. &fter going through a detail analysis of market behavior and future prospect( t may also provide an opportunity to $%$& $%'& to frame a good future plan to satisfy ma!imum needs of the customers and established its guiding role in the market of )elhi( *ha+iabad( city in particular and through out the country as a whole. "he study report will also provide an opportunity to delineate its market potential business areas( products , services are to be offered by the company to the customers. "his study report also provides the various factors affecting the services. Marketing )ivision of $%$& $%'& has to keep in mind various factors specially while preparing a plan for marketing its product or services. )etail description along with analysis of surveyed data is being presented in this report
TABLE OF CONTENTS
.R/0&$/........................................................................................1 $2&."/R 134 I5R%)6$"I%5 1.1 /7/$6"I8/ S6MM&R9 :::::::::..; 1.- 'I"/R&"6R/ R/8I/<::::::::::..= 1.> &BS"R&$":::::::::::::::..1? 1.1 $%M.&59 .R%0I'/:::::::::::..11 1.@ .R%)6$" .R%0I'/::::::::::::11 1.A %BB/$"I8/ %0 S"6)9 ::::::::::.1= 1.; R/S/&R$2 M/"2%)%'%*9:::::::...1C $2&."/R -34 )&"& &5&'9SIS &5) I5"/R.R/"&"I%5 -.1 &5&'9SIS ::::::::::::::::-? -.- 0I5)I5*S::::::::::::::::..>= -.> S6**/S"I%5::::::::::::::...>C -.1$%5$'6SI%5::::::::::::::...1? -.@ 'IMI"&"I%5 :::::::::::::::11 -.A BIB'I%*R&.29::::::::::::::1-.; &55/76R/:::::::::::::::...1>
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LIST OF TABLES AND FIGURES TABLES PAGE NO. "&B'/1 :::::::::::::::::::::::-1 "&B'/-::::::::::::::::::::::.... -> "&B'/>::::::::::::::::::::::....-1 "&B'/1::::::::::::::::::::::.. .-@ "&B'/@::::::::::::::::::::::....-A "&B'/A::::::::::::::::::::::....-; "&B'/;::::::::::::::::::::::....-= "&B'/=::::::::::::::::::::::....-C "&B'/C::::::::::::::::::::::....>? "&B'/1?::::::::::::::::::::::..>? "&B'/11::::::::::::::::::::::..>"&B'/1-::::::::::::::::::::::..>"&B'/1>::::::::::::::::::::::..>1 "&B'/11::::::::::::::::::::::..>1 "&B'/1@::::::::::::::::::::::..>; "&B'/1A::::::::::::::::::::::..>; FIGURES 0I*6R/1::::::::::::::::::::::.. -1 0I*6R/-::::::::::::::::::::::..-0I*6R/>::::::::::::::::::::::..-> 0I*6R/1::::::::::::::::::::::..-1 0I*6R/@::::::::::::::::::::::..-@ 0I*6R/A::::::::::::::::::::::. -A 0I*6R/;::::::::::::::::::::::. -;
1
LITERATURE REVIEW: 1-A study ! !"#t $s $%s& 's()*% ! $ )$"'d &$%!%$%'#% (' !+#, s%#t $"he purpose of this paper is the study of factors responsible for brand preference in fmcg products( increasing competition( more due to globali+ation( is motivating many companies to base their strategies almost entirely on building brands. Brand preference means to compare the different brands and opt for the most preferred brand. "his brand preference is influenced by various factors. &ccording to this study many factors were find out for preferring a brand like Brand persona Brand constancy Brand loftiness Brand value. In the identification of factors affecting the brand preference( it was concluded that brand persona is the most effective factor that affects the brand preference. "his brand persona deals with the personality aspects or the e!ternal attributes of brand( thus it can be said that consumer prefer any brand by looking at the e!ternal attributes of a brand. 4. u$'"* ! (+s / * 0 ' .11 ."'-.u'% 2334
2-C * u$ "'d !*"/ u$ $u*% # 'su+%$ &$%!%$%'#%s: Study "he intensity of colour and the flavour are the key drivers behind consumer acceptance of beverages( says a new study involving )&5%5/. But packaging and labelling are not as important for winning over consumers( according to findings published in the Dournal 0ood Huality and .reference( "he study involved consumers at different stages of development and highlights the importance of adopting a Esensory marketing approach(F said the researchers from 0rench research organisation &driant( the 6niversity of Rennes 1( )&5%5/ R,)( and Institute .aul Bocuse.
E$ompanies need to continuously innovate to maintain market leadership(F wrote the researchers. E<hen the market is overloaded the challenge consists in creating innovative products able to attract and satisfy consumers.F E"his e!periment showed the feasibility of the proposed multi4sensory design method based on mi!ed ualitative and uantitative approaches.F "he study also demonstrates the importance of flavour and colour selection for new products. "he global flavours market was been valued at some 6SI1=bn in -??A JBusiness InsightsK. Meanwhile( the value of the international colourings market was estimated at around I1.1@bn in -??; JL;>1mK( up -.@ per cent from I1.?;bn JA=?mK in -??1( according to 'eatherhead 0ood International J'0IK. 5atural colours now make up >1 per
cent of the colourings market( compared with 1? per cent for synthetics( according to '0I.
14 PAIRED PREFERENCE TESTS USING PLACEBO PAIRS AND DIFFERENT RESPONSE OPTIONS FOR C *" D$(':s1 ORANGE ;UICES &BS"R&$" .reference tests were performed for varieties of cola drinks( orange Duices and using three response protocols3 the traditional paired preference test with the "no preference" option( a C4point hedonic scale and a A4point hybrid hedonicNpurchase intent scale. "he different stimuli to be assessed were presented in pairs( but putatively identical stimuli were also presented as a "placebo" pair. .erformance on the placebo pair with identical stimuli provided a measure of the hidden demand characteristics of the test protocol. "he presentation of the different pairs provided a measure of preference accompanied by such hidden demand effects. $omparison between the two allowed a better measure of preference per se. "he order of presentation of the identical and different pairs did show occasional slight evidence of contrast effects. 0or the placebo "identical" pairs( a maDority of consumers reported false preferences. 'iking uestions with the hedonic and hybrid scales elicited fewer false preferences than preference uestions with the paired preference protocol. 9et( the effects tended to be slight. "he A4point hedonicNpurchase intent scale e!hibited the fewest false preferences in the placebo condition( and this was because of its fewer categories rather than any cognitive strategy change elicited by its different labels. S u$#%-D"/(s W +"'<s ; u$'"* ! F d S#(%'#% "'d T%#5' * ,y1 ;u*y =11 2338
d &$ du#ts-
"his paper aims to investigate the degree of brand awareness of various food products in relation to background and education of the household( the consumption pattern of various food products consumed by respondents in the light of their areas( income levels and education. a sample of-?? respondents comprising 1?? form rural area and 1?? from urban area were taken. )ata are analy+ed with the help of mean.S)(co Oefficient of variance4test and f4test. "he finding of this study reveals that there is low degree of brand awareness in rural areas( whereas there is a moderate degree of brand awareness in urban India. "he highly educated rural and urban respondents have high degree of brand awareness for many food products( and the less educated rural and urban respondents have low degree of brand awareness for many food products. 4 ; u$'"* ! (+s / * = ' .11 ."'-.u'% 2338
3.COMPANY PROFILE
=. COMPANY PROFILE
)ouglas 5. )aft was elected chairman( Board of )irectors( and chief e!ecutive officer of "he $oca4$ola $ompany on 0ebruary 1;( -???. Mr. )aft is the 11th chairman of the Board in the history of the $ompany. Mr. )aft( A?( Doined the $ompany in 1CAC as planning officer in the Sydney( &ustralia office. 2e held positions of increasing
responsibilities throughout &sia and in 1C=- was named vice president of $oca4$ola 0ar /ast 'td. In )ecember 1C==( Mr. )aft was named president of the 5orth .acific )ivision and president of $oca4$ola JBapanK $o.( 'td. 2e moved to the $ompanyMs &tlanta
head uarters in 1CC1 to assume the responsibility of president of the .acific *roup and in 1CCC his responsibilities were e!panded to include the $ompanyMs &frica
*roup( and Schweppes Beverage )ivision( as well as the Middle and 0ar /ast *roup. Mr. )aft was elected president and chief operating officer of "he $oca 4 $ola
$ompany in )ecember 1CCC. 2e serves on the boards of Sun "rust Banks( the Boys , *irls $lubs of &merica( $atalyst( the $/R*/4/I 0oundationJ$enter for /conomic Research and *raduate /ducation 4 /conomics InstituteK in the $+ech Republic( the 'auder Institute for Management and International Studies at the 6niversity of International Business 'eaders 0orum( the
*rocery Manufacturers of &merica( the British 4 &merican $hamber of $ommerce( the *1??( the <oodruff &rts $enter( the $ommerce $lub( and the Mc*raw42ill
$ompanies. Mr. )aft is a trustee of /mory 6niversity( the &merican &ssembly and the $enter for Strategic , International Studies. 2e is also a member of "he "rilateral
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$ommission( "he Business $ouncil( and "he Business Round table. Mr. )aft received a bachelorMs degree in mathematics from the 6niversity of 5ew /ngland and a post4 graduate degree in administration from the 6niversity of 5ew South <ales. 2e
holds an honorary doctorate in international law from "hunderbird( "he &merican *raduate School of International Management.
@ISTORY OF COLA
"he cola industry has phenomenal possibilities for rocketing profit growth inspite of the sign of relief heaved by the manufacture at the abrupt sensational termination of coca cola monopoly the tastes of cola is by no means e!tinguished the coca. $ola have a status symbol to it...( generated by the sub standard( penetrated( advertising and e!tensive distribution network. "otal soft drink segment is growing at the rate of 1?P per year still if international standard area considered the per capita consumption of three serving in rock bottom( less than even our neighbors# .akistan and Bangladesh( where it is four more as much. So with kind of a market potential coke entered in India in 1CC1 after the permissions of setting up Britico 0ood company to coke was granted by the government in .une in 1CCthe plant was established for is deducted then the bottle are taken out of the line and $leaned again or reDected. "he most important step is the mi!ing of drink concentrate dissolved in the soft water the sugar syrup at the same time. $arbon dio!ide is passed in the drink to produce a fi++. &fter the crowing of the bottle the crown contains the manufacturing data batch number and "ime. 11
A.
PRODUCT PROFILE
1-
INDIAN PRODUCT RANGE 0lavour $ola Ingredients .ack .roduct $oke( "humsup $ompany $oca4$oal
$ola 0lavour -??Ml. carbonated water >??Ml. sugar @??Ml. 1 'itre 1.@ 'itre - 'itre %range 0lavour Q -??Ml. $arbonated >??Ml. <aterQ Sugar @??Ml. 1 'itre 1.@ 'itre - 'itre Mango "reated sugar .ulpQ -@? M' waterQ
.epsi 0anta
.epsi $oca4$ola
%range
0ruit Buice
$loudy 'emon
'emon 0lavour Q -??Ml. $arbonated >??Ml. <aterQ Sugar @??Ml. 1 'itre 1.@ 'itre - 'itre 'emon 0lavourQ -??Ml. $arbonated <ater >??Ml. Q Sugar @??Ml. 1 'itre 1.@ 'itre - 'itre
.epsi $oca4$ola
$lear 'emon
;#6p )ew
.epsi
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0. INTRODUCTION OF RESEARC@
WORB
11
1@
1A
RESEARC@ MET@ODOLOGY
& detailed survey of consumers was carried out to find out their preferences for $%$& $%'& the details of the methodology are stated below3
AREAS: DEL@I J*U41( *U4-( '&B .&" 5&*&R( 5/2R6 5&*&R( S&U/"K G@ACIABAD J*andhi 5agar( Uavi 5agar( RaD nagar( shastri nagar( kaushambiK
Co(s%)e! p!efe!e("es fo! *'(+o S )p,'(+ &e"#('-%e Convenience sampling S )p,e S'.e : 800 S )p,'(+s A!e s : Delhi,Ghaziabad P!') !y D & : Responses thro gh ! estionnaires Cond cted personal intervie"s Se"o(/ !y D & research tools : "ith the respondents . #ebsites . $e"s papers chi s! are test %riedman test
1;
1=
)*(
&'(
male %emale
F(, 1
+alid 0otal
,ale .emale
"able1
%ut of =?? consumers( @1P are males and only 1CP are females.
1C
'/(
/(
/)(
22(
28(
0ig-
-?
.re! en cy +alid 1ro%ession al 3 sinessm an :ervice :t dent 8ny other '00 9& 2'0 /*0 2& 800
0otal
/(
)*(
F(,=
%6" %0 =?? ./%.'/ 1>Pare professionals( CPare businessman( -APare serviceman( and 1CP are students.
-1
+alid 0otal
=es $o
/(
yes no
*9(
0ig1
%ut of =?? respondents( C;P of consumers buy $%') )RI5US and only >Pof them do not buy
--
0otal
"able1
2/(
8(
'8(
*( ''( '2(
0ig@
1CP respondents prefer $%U/( 1=P prefer ./.SI( 1-P ;6.( 11 P of them preferS.RI"/( CP0&5"&( =P prefer M&TT&( and ->P prefer
->
"26MS6..
+alid 1ercent 20.0 2&.0 8.0 '0.0 '-.0 20.0 '.0 '00.0
0otal
0igA
-@Ppeople purchase $%') )RI5US because of "&S"/( -?P people purchase $%') )RI5US because of BR&5) 5&M/( -?P people purchase $%') )RI5US because of .&$U&*I5*(
-1
1@P people purchase $%') )RI5US because of .RI$/ ( 11P people purchase $%') )RI5US because of BR&5) &MB&SS&)%R =Ppeople purchase $%') )RI5US because of /&S9 &8I'&BI'I"9 1Ppeople purchase $%') )RI5US because of &59 %"2/R R/&S%5 8. PEOPLE @AVE SEEN T@E ADVERTISEMENT OF COLD DRINBS
.re! en cy 1ercent 982 *8.0 '8 2.0 '00 '00.0 "able A +alid 1ercent *8.0 2.0 '00.0 C m lativ e 1ercent *8.0 '00.0
+alid 0otal
=es $o
2(
yes no
*8(
0ig;
%ut of =?? consumers C=P have seen the &)8/R"IS/M/5" and only -P have not seen the &)8/R"IS/M/5" of any cola drinks
-@
.re! ency +alid C5?E 1E1:; 9 <1 :1R;0E .8$08 ,8@@8 0otal
0><,:<1
+alid 1ercent 29.0 28.0 '-.0 2'.0 ).0 /.0 '.0 '00
To& ,
2/(
2/(
.ig8
->P people remember the advertisement of $%U/ ->P people remember the advertisement of../.SI 11P people remember the advertisement of ;6. AP people remember the advertisement of S.RI"/ 1P people remember the advertisement of 0&5"&
-A
1?Ppeople remember the advertisement of M&TT& ->Ppeople remember the advertisement of."26MS6. 7. REASON TO REMEMBER T@E ADVERTISEMENTD
.re! en cy 1ercent '*) 2).0 '**0 20) '''00 2&.0 ''.0 2&.0 '&.0 '00.0 T")*% 4
CRE80;+;0=
+alid
Creativity 3rand ambassad or ;dea o% delivering message .re! ency o% add 4ogical reason
0otal
'&(
2)(
F(,7
-1P people remember the advertisement because of $R/&"I8I"9. -@P people remember the advertisement because of BR&5) &MB&SS&)%R
-;
11P people remember the advertisement because of "2/IR I)/& %0 )/'I8/RI5* "2/ M/SS&*/. -@Ppeople remember the advertisement because of 0R/H6/5$9 %0 &)).1@P people remember the adverisement because of '%*I$&' R/&S%5.
O)s%$/%d N
$%U/ ./.SI ; 6. S.RI"/ 0&5"& M&TT& 1@1 11CA =C AC A; 1=A =??
"26MS6.
"otal
T")*% 7 T%st St"t(st(#s C ''%#t( 's C5(-SFu"$%G"H D! Asy+&. S(,. AA8.293 9 .333 "able 1?
a ? cells J.?PK have e!pected fre uencies less than @. "he minimum e!pected cell %re! ency is '')./.
-=
2%4there is no significance difference between the preferences of consumers regarding the $%') )RI5USS 214there is a significance difference between the preferences of consumers regarding the $%') )RI5USS
IF @3 I.30 OUR 'u** @y& t5%s(s (s $%.%#t%d "'d (' t5(s #"s% @3 IS RE;ECTED. T@AT +%"'s # 'su+%$s &$%!%$%'#%s ! $ D$(':s "$% d(!!%$%'t.
1@1 R/S.%5)/5"S buy $%U/( 11- buys ./.SI( CA ;6.( =C consumers prefer S.RI"/( AC prefer 0&5"& chips( A; prefer M&TT&( and only 1=A of them prefer "26MS6.
-C
O)s%$/%d N
$%U/ ./.SI ; 6. S.RI"/ 0&5"& M&TT&
"26MS6.
T t"* T")*% 11 T%st St"t(st(#s # ''%#t( 's C5(-SFu"$%G"H d! Asy+&. S(,. 131.730 0 .333 T")*% 12
" 3 #%**s G.3JH 5"/% %E&%#t%d !$%Fu%'#(%s *%ss t5"' 0. T5% +('(+u+ %E&%#t%d #%** !$%Fu%'#y (s 1==.=.
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2%4there is no significance difference between the advertisements 214there is a significance difference between the advertisements
IF @3 I.30 OUR 'u** @y& t5%s(s (s $%.%#t%d "'d (' t5(s #"s% @3 IS RE;ECTED. T@AT +%"'s # 'su+%$s $%+%+)%$ d(!!%$%'t d(!!%$%'t "d/%$t(s%+%'ts.
1=C people remember the advertisement of $%U/( 1== people remember the advertisement of ./.SI( =1 people remember the advertisement of;6.(1= people remember the advertisement ofS.RI"/(>- people remember the advertisement of M&TT&( &5) 1=1 people remember the advertisement of "26MS6..
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M%"' R"': &"#:",(', B$"'d t"st% E"sy "/("*")(*(ty "+)"ss"d $ P$(#% Ot5%$ 0.11 9.33 9.73 2.33 =.33 =.77 1.31 T")*% 1= T%st St"t(st(#sG"H N C5(-SFu"$% d! 433 A814.0A7 9
>-
Asy+&. S(,.
a 0riedman "est
.333
T")*% 1A @3- there is no significance difference between all the factors. @14there is a significance difference between all the factors. IF @3 I.30 OUR 'u** @y& t5%s(s (s $%.%#t%d "'d (' t5(s #"s% @3 IS RE;ECTED. T@AT +%"'s # 'su+%$s &$%!%$ "'y + )(*% # ''%#t( ' ' t5% )"s(s ! #%$t"(' !"#t $s. In this case as "he mean rank of taste IS A.C? M/&5S most of the consumers purchase drinks because the taste. &5) the mean rank for /&S9 &8&I'&BI'I"9 is -.?? J&0"/R &59 %"2/R 0&$"%RK "2&" means $%5S6M/RS don#t care about /&S9 &8&I'&BI'I"9 while purchasing $%') )RI5US
T@E SE6UENCE OF T@EIR PURC@ASING PREFERENCE ISKKKKKKK "&S"/ BR&5) 5&M/ .&$U&*I5* .RI$/ BR&5) &MB&SS&)%R /&S9 &8I&'&BI'I"9 &59 %"2/R
>>
M%"' R"': C$%"t(/(ty =.71 B$"'d "+)"ss"d $ A.2= Id%" ! +%ss",% 1.13 F$%Fu%'#y ! "dd A.92 L ,(#"* $%"s ' 2.A= T")*% 10 T%st St"t(st(#sG"H N C5(-SFu"$% d! Asy+&. S(,. " F$(%d+"' T%st 433 A929.9A8 9 .33=
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"able 1A .
@34 there is no significance difference between all the factors "% R/M/MB/R "2/ &)8/R"IS/M/5". @14there is a significance difference between all the factors "% R/M/MB/R "2/ &)8/R"IS/M/5" IF @3 I.30 OUR 'u** @y& t5%s(s (s $%.%#t%d "'d (' t5(s #"s% @3 IS RE;ECTED.T@AT +%"'s # 'su+%$s $%+%+)%$ t5% "d/%$t(s%+%'t ! "'y COLA DRINB )%#"us% ! s +% !"#t $s1 In this case as the mean rank of 0R/H6/5$9 %0 "2/ &)8/R"IS/M/5" IS 1.A- M/&5S most of the consumers remember the advertisement because the fre uency of the add( &5) the mean rank for idea of delivering the message is 1.1? "2&" means $%5S6M/RS don#t care about the idea of delivering the message.
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MA;OR FINDINGS 1. %ut of =?? consumers( @1P are males and only 1CP are females. -. Ma!imum number of people surveyed is below 1@ years >. %ut of =?? people 1>Pare professionals( CPare businessman( -APare serviceman( and 1CP are students. 1. %ut of =?? respondents( C;P of consumers buy cold drinks and only >Pof them do not buy. @.1CP respondents prefer coke( 1=P prefer pepsi( 1-P ;up( 11 P of them prefersprite( CPfanta( =P prefer ma++a( and ->P prefer thumsup A.-@Ppeople purchase cold drinks because of taste(-?P people purchase cold drinks because of brand name(-?P people purchase cold drinks because of packaging(1@P people purchase cold drinks because of price ( 11P people purchase cold drinks because of brand ambassador =Ppeople purchase cold drinks because of easy avilability1Ppeople purchase cold drinks because of any other reason. ;. %ut of =?? consumers C=P have seen the advertisement and only -P have not seen the advertisement of any chips =.->P people remember the advertisement of coke( ->P people remember the advertisement of.pepsi( 1P people remember the advertisement of ;up( AP people remember the advertisement of sprite( 1P people remember the advertisement of fanta( 1?Ppeople remember the advertisement of ma++a( and ->P people remember the advertisement of.thumsup C.-1P people remember the advertisement because of creativity. -@P people remember the advertisement because of brand ambassador(11P people remember the advertisement because of their idea of delivering the message.(-@Ppeople remember the advertisement because of fre uency of add.1@P people remember the advertisement because of logical reason.
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4. SUGGESTIONS O' t5% )"s(s ! ") /% study ! ** ?(', su,,%st( 's #"' )% ,(/%':
.erform a detail demand survey at regular interval to know about the uni ue needs and re uirements of the customer. "he company should make hindrance free arrangement for its customersNretailers to make any feedback or suggestions as and when they feel. "he company should focus to bring some more flavours and variety of schemes rather then bring second and repeat same old one. It is always better to be first than being better. "he company must be aware of and keep at least the latest knowledge of its primary competitors in market and try to make a perfect anticipated efforts to meet the same "he company should also use time to time some more and new attractive system of word of mouth advertisement to keep alive the general awareness in the whole market as a whole. "he company should be always in a position to receive continuous feedback and suggestions from its customersN consumers as well as from "he market and try to solve it without any delay to establish its own good credibility.. "he visibility of any product plays an important role in making the customer( aware about it and is vital for the growth and development of any product. 0or their advertisement they can also introduce a brand ambassador( because most of the consumers remember advertisement because of their brand ambassador. & strong watch should be kept on distributors also( because in some cases they are found to be cheating the retailers and affecting the goodwill of the BR&5).
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7. CONCLUSION
)uring the course of the proDect I reali+ed that the customer willingly answered the closed end uestions. 0rom the analysis of the data collected and from the e!periences I have reached the following conclusions3 $%U/ is most popular amongst its users mainly because of its "&S"/( BR&5) 5&M/( I55%8&"I8/5/SS "hus it should focus on good taste so that it can capture the maDor part of the market. But most of the consumers prefer "26MS6. as their 1 st preference( then $%U/ <e come to the conclusion that visibility affects the sales of proDect in a very special way. &nd in terms of the advertisements lays is lacking behined(.mostly consumers remember the advertisement because of the fre uency of add and brand ambassadors (creativity. &fter ac uiring a new customer( there is lot of importance of its retention also. "his can be done only by providing e!tra flavors and good taste In today#s scenario( customer is the king because he has got various choices around him. If you are not capable of providing him the desired result he will definitely switch over to the other provider. "herefore to survive in this cutthroat competition( you need to be the best. $ustomer is no more loyal in today#s scenario( so you need to be always on your toes. <e feel that there is cutthroat competition between $%U/(./.SI("26MS6. so to be on top of mind of the customers they need to do something outstanding every time
>=
Some of the respondents refused to fill the uestionnaires. "he responses may vary as some people did not want to come up with real answers. "he people were busy in their own work so they might not have given actual responses.. 'imitation of time. "he survey is conducted only in few areas of )elhi( *ha+iabadR hence the results may vary in other parts of the cities. Small sample si+e. &nd like any other research the limitation of personal bias of respondents limits the scope of the study.
"he findings are based on the survey conducted in the month of )/$/MB/R and B&56&R9R the results may vary in other months.
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M","L('%s "'d . u$'"*s 1 p#s /onomic "imes WEBSITES:???.C #" # *".# + 666.peps'."o) SEARC@ ENGINE :www.google.co.in
1?
ANNEXURE
6UESTIONNAIRE
1.NAME: KKKKKKKKKKKK..
GENDER- MALE FEMALE ADDRESS KKKKKKKKKKK OCCUPATION PROFESSIONAL BUSINESSMAN SERVICE STUDENT ANY OT@ER
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