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A PROJECT ON
A STUDY ON CUSTOMER
SATISFACTION TOWARDS HAMAM
SOAP, S.V UNIVERSITY
BY
M M KARTHIK
ROLL. NO: 1982263095
(2021-2023)
M M KARTHIK
DECLARATION
Place: Tirupati
Date:
M M KARTHIK
MBA-1 Year(Sec-2)
Reg. No: 1982263095
CONTENTS
Company Profile
(FMCG) company, a leader in home & personal care products and foods &
It has employee strength over 15000 & 1200 managers. It has created
Brands
Home & personal care:- Under this it has brands that caters to every
Lakme, Axe, Pepsodent, Surf Excel, Wheel, Lux, Dove, Fair & Lovely &
many more.
Foods & Beverages:-Under this segment it has brand like Kissan, Knnor
categories like jams, toothpaste, skin care, hair wash, etc in India is low
FMCG segment like HUL, Dabur, ITC, Godrej & many more have
Milestones achieved
Plus and Sunsilk – won the Reader's Digest Trusted Brand 2008
Awards.
HUL was awarded the Bombay Chamber Civic Award 2007 in the
category of Sustainable Environmental Initiatives.
HUL was selected as the top Indian company in the FMCG sector
for the Dun & Bradstreet - American Express Corporate Awards
2007.
HISTORY OF HAMAM
Unilever, the Indian unit of Unilever. The name comes from the
Launched in 1931 as a ‘mild, family soap’, Hamam soon drew a large natural
following long before it was trendy or fashionable. Perhaps the only Indian-made
natural soap at the time, Hamam was embraced by mothers and doctors alike, for its
Only Hamam brings alive ancient time-tested skincare rituals that have been perfected
The three variants of Hamam - Sampoorna Snaan, Hamam Scrub Bath and Abhyanga
Key facts
Only 400 crore Herbal soap brand in the personal care segment
Objectives of study
OBJECTIVE OF THE STUDY:
Primary Objective:
Secondary Objective:
Scope
Scope of study:
about various brands, the choice and satisfaction towards Hamam. The
RESEARCH METHODOLOGY
Meaning
Data collection
a) Primary Data
b) Secondary Data
Sample Design
a) sampling Technique
b) Target sample
c) Sample size
Meaning:
also define research as a scientific and systematic search for pertinent information on
a specific topic.
and as such the term should be used in a technical sense. the term research refers to
collecting the data, analysis the facts and reaching certain conclusion either in a form
theoretical formulation
DATA COLLECTION
The task of data collection begins after a research problem has been defined
and research design or plan chalked out. Data may be collected in two ways, there are
as follows,
Primary data
Secondary data
Primary data:
The primary data are those data which are collected afresh and for the first time
and thus happen to be original in character. The researcher collects primary data
particularly in surveys and descriptive researches. Followings are the various way of
a) Observation method
b) Interview method
c) Through questionnaires
These are the various ways the primary data’s can be collected.
Secondary data:
Secondary data means data that are already available i.e., they refer to the
data which have already been collected and analyses by someone else. Secondary data
may either be published data or unpublished data. Usually published data are available
in
a) Various publication of the central, state and local government
subsidiary organizations
questionnaire method
SAMPLE DESIGN
population. It refers to the technique or the procedure the researcher would adopt in
selecting items for the sample. The sample design may as well lay down the numbers
of items to be included in the sample , i.e. the size of the sample. Sample design is
size of the sample. A small random sample is better than a larger but badly selected
sample .
Target Sample :
Sample Size:
Sample size refers to the number of items to be selected from the universe
sample should neither be excessively large, nor too small. It should be optimum.
analysis of data . In this study only a few units of population where considered for
Customer satisfaction:
experience is fresh in their minds. If you wait to conduct a survey, the customer' s
response may be less accurate. He may have forgotten some of the details. He may
answer about a later event. He may color his answers because of confusion with other
single question in a customer satisfaction survey. That question is, "will you buy from
misled.
It is too easy for a customer to answer yes to the "will you buy from me
again?", whether they mean it or not. You want to ask other questions in a customer
satisfaction survey to get closer to the expected behavior and to collect information
about what to change and what to keep doing.
How satisfied are you with the purchase you made (of a product or service)
Also ask what the customer liked and didn't like about the product, your service,
The best answer is "often enough to get the most information, but not so
often as to upset the customer". In real terms, the frequency with which you conduct a
customer satisfaction survey depends on the frequency with which you interact with
your customers. My state renews driver’s licenses for five-year periods. It would be
silly for them to ask me each year what I thought of my last renewal experience.
Conversely, if I survey the commuters on my rapid transit system once a year, I will
miss important changes in their attitudes that may be driven by seasonal events.
Regardless of how I ask my customers for their feedback, what I ask them
in the customer satisfaction survey, and when I survey them, the most important part
look for trends. I should look for differences by region and/ or product. However, I
most need to act on the information I get from my customers though the survey. I need
to fix the things the customers have complained about. I need to investigate their
suggestions. I need to improve my company and product in those areas the mean the
most to the most of my customers. I need to not change those things that they like.
Most importantly I need to give them feedback that their answers were appreciated
and are being acted upon. That feedback can be individual responses to the customers
if appropriate, or it can simply be fixing the things that they tell you need to be fixed.
Statement of problem:
The topic deals with the study of customer satisfaction towards the
product “pears” . The customer satisfaction varies from brand to brand on the basis of
quality and price. The complication had undergone to identify customer reaction.
Therefore being interested to know, the degree to which customer behaviour varies
with income, age, sex or characteristics induced the selection of this study.
CHAPTER-7
ANALYSIS:
Analysis mean the computation of certain indices or measure along with
searching for patterns of relationship that exist among the data groups. Analysis,
unknown parameters of the population and testing the hypotheses for drawing
inferences.
PERCENTAGE METHOD:
Percentages are often used in data presentation for they simplify numbers,
reducing all of them to a 0 to 100 range. Through the use of percentages, the data are
reduced in the standard form with base equal to 1 0 0 which fact facilities relative
comparisons. While using percentages, the following rules should kept in view by
researchers;
a) Two or more percentages must not be averaged unless each is weighted by the
group size from which it has been derived.
d) Percentage decreases can never exceed 100 per cent and as such for calculating
the percentage of decrease, the higher figure should invariably be taken as the
base.
In the previous chapter attempt have been made to define, discuss and
identify the consumer satisfaction .in this chapter various particulars, information and
observation and their critical analysis to arrive at judicious conclusion and to finally
The study is spread over a sample size of 100 respondents in velachery for
Data Analysis
4.1 Table showing the classification of age
0 - 20 41 40
21- 30 30 30
30- 40 24 24
Above 40 6 6
Interpretation:
From the above chart 40% of respondent are between the age group of less than 20,
30% of respondent are belongs to 21-30, 24 of respondent are between 31-40 and 6%
of respondent are between 41 and above .
4.1 table showing classification of gender
Interpretation:
From above chart 66% of respondent are female and 34% of respondent are male.
4.3 table showing classification of respondent on the basis of occupation
Student 40 40
Employee 27 26
Professional 20 20
Homemaker 4 4
Business 4 4
other 6 6
From the above chart 40% of respondent are students, 26% of respondent
Yes 33 32
No 68 68
Interpretation:
From the above chart 68% of respondent purchase Arun ice cream regularly
of types.
Hamam sampoorna 31 30
sanaam
Hamam Abhyanga 10 10
Snaam
other 10 10
Total 101 100
4.5.a chart showing classification of respondent on the basis of types.
Interpretation:
sanaam, 30% of respondent like scrub bath, 20% of respondent like nalangu
mavu, and 10% of respondent like Abhyanga snaam and other types.
4.6 table showing various ways that the respondent came to know about
Hamam soap.
friend 20 20
promotional 10 10
Through shop 6 6
other 11 10
Hoarding 4 4
Hamam soap.
Interpretation:
friends,10% of respondent know through shop, 6% and 10% from hoarding and
Usage 33 32
Quality 26 26
Price 36 36
quantity 6 6
Interpretation:
Reasonabl 81 80
e
Costly 10 10
Cheaper 10 10
Interpretation:
From the above chart 80% of respondent feel that the price of Hamam soap is
cheaper.
4.9 table showing the amount spend by respondent per month.
month
Below 100 42 42
101-200 33 32
201-300 16 16
Above 301 10 10
Interpretation:
From the above chart 42% of respondent spend below 100 for
respondent spend between 201-300 and 10% of them spend more than 300 for
Hamam soap
weekly 25 24
monthly 34 28
occasionally 38 38
Daily 10 10
Total 101 100
4.10.a chart showing the detail how often the respondent purchase the
Hamam soap.
Interpretation:
From the above chart 38% of respondent buy Hamam soap occasionally, 28% of
them buy monthly, 24% of them
4.11 table showing the factor that influence the respondent in selecting
Hamam
Brand image 25 24
Quantity 30 30
Quality 16 16
Hygienic 12 12
From the above chart 30% of respondent select for quantity , 24% of
them select for brand image, 18%of them select for advertisement, 16% of them select
Yes 70 70
No 31 30
Total 101 100
4.13.a chart showing opinion from respondent whether the Hamam soap sales
fall
Interpretation:
From the above chart, the opinion of 30% of respondent says that the sales of
Hamam soap does not fall while opinion of 70% of respondent says that the sales of
market
yes 97 96
No 4 4
Interpretation:
From the above chart, the opinion of 96% of respondent says that the
Improve quality 14 14
Advertisement 29 28
Brand awareness 38 38
Price 20 20
Interpretation:
advertisement
reasonable
心 70% of respondent says that the sales of Hamam soap does not fall
in the market
Improving the taste and also giving more brand can attract
more customer
The company may give more offer and discount to increase sales
Bibiliography:
www.google.com
www.hamammsoap .com
CONCLUSION
Conclusion:
From the data analysed it was found out that Hamam soap is the best brand in the market.
It is concluded that the market study on Hamam soap at sholinganallur as helped to know the
status of Hamam soap..Hamam soap are having a good market share in .the study has helped
the researcher to gain good experience and more information about Hamam soap in
sholinganallur.
QUESTIONNAIRE
1 Name :
2. Address :
a) Yes b) No
12. Please rank your opinion that attracted you in buying the Hamam soap?
a) Yes b) No
a) Yes b) No