History

Pond's Cream was invented in the United States as a patent medicine by pharmacist (18001852) of Utica, New York, in 1846. Mr. Pond extracted a healing tea from which he discovered could heal small cuts and other ailments. The product was named "Golden Treasure." After Theron died, it would be known as "Pond's Extract." In 1846, the "T.T. Pond Company" was formed with Pond and other investors. Soon after, he sold his portion of the company because of failing health. He died in 1852. In 1914, the company was incorporated under the name "Pond's Extract Company" The company then moved to Connecticut establishing its manufacturing center there. Later it moved its sales office to New York City. In 1886, Pond's began to advertise nationally. They advertised under the name of Pond's Healing until 1910. By the twentieth century, the company's main emphasis was selling cosmetics products. The "Pond'sVanishing Cream" and the "Pond's Cold Cream" were created, marking the entrance of Pond's products into the facial care industry. Today Ponds is sold around the world. Its larger markets are in Spain, India, Japan and Thailand. By 1910, Pond's was a well established brand among Americans. Concentrating mostly on their vanishing cream, the Pond's company began an ad campaign that would become notorious because of the celebrities involved in it. "Pond's Healing" took a back seat to "Pond's Vanishing Cream", as "Pond's Healing" and "Pond's Cold Cream" would be announced in small print under the "Pond's Vanishing Cream" advertisements.

By 1914, mentions of "Pond's Healing" were taken off the ads, and the Pond's company began to advertise "Pond's Vanishing Cream" and "Pond's Cold Cream" together, making sure to explain each cream's different purposes on the new ads. One particular ad line read "Every normal skin needs these two creams". As a result of the new campaign, "Pond's Vanishing Cream" had a 60% increase in sales during 1915, and "Pond's Cold Cream" had a 27% increase. By 1922, sales of the products had gone down, as many believed that such an easily available product could not perform as well as other, "designer" products. Because of this, the Pond's Company then targeted royalty, politicians and people of high class stature to become advertisers for the company. In addition, these ads were printed in magazines such as Vogue and others, to give customers a feeling that they really were getting a quality product for a fair price. In 1923, Queen Marie of Romania visited the United States, and she enjoyed the product so much that in 1925 she wrote to the Pond's Company requesting more supplies. Her letter was, in turn, used for advertisement, and Her Majesty joined the list of celebrities who had previously sponsored the products. Around the time of Queen Marie's visit to the United States, the Pond's Company began to place samples of their products at their magazine ads, and the characters of "Peter" and "Polly Ponds" were created, as part of their campaign to entice normal people into buying their cream again. The marketing strategies proved successful, as sales of the Pond's facial creams went up again."Peter" and "Polly Ponds" disappeared from the company's ad campaigns after 1925. During the Depression Era of the 1930s, the company's business slowed down somewhat. However, the Pond's company expanded slowly, adding Face Powder and Angel Face products.

First merger Pond's Company was merged in 1955 with the Chesebrough Manufacturing Company, which had a good percentage of brands in the facial care field. With this merger, "Pond's Creams" would become sisters with the Cutex nail polish brand and the Matchabelli perfumes. With the Chesebrough Manufacturing Company in command, "Pond's Creams" became available at many supermarkets across the United States. The creams' bottles consisted of small, glass bottles with a round cap.[2] The bottles could be recognized by their distinctive colors, usually in green, blue or white. That bottle design is still in use by the Pond's brand. Second merger In 1987, the Chesebrough Manufacturing Company popularly known as "Chesebrough-Ponds", was acquired by Anglo-Dutch company Unilever, giving "Pond's Creams" a more international reach.[1]Subsequently, 14% of the company was privately traded to Bhosle Group of Industries for an undisclosed amount of money.

Ponds Philosophy
At POND'S we believe the world would be a better place if we stopped idealizing beauty and started celebrating it instead. That's why since 1846, we've been developing face care products that are not only specially designed for women's evolving skin care needs and concerns, but also delight the senses and deliver beautiful results. Each of our products brings out the best in women's skin, helping it to glow with fairness and youthful radiance, so that she can always look her irresistible, beautiful best.

We know that your beautiful best is waiting to blossom with you. With POND'S, we help your beauty bloom so you can embrace life and enjoy every minute of it. Pond's is not just about looking beautiful but also feeling beautiful; and understands the significance of beauty as a harbinger of love in womans life. With a presence in over 56 countries, Ponds is a name synonymous with skin care for almost a century now. It has passionately led the way in understanding a womans skin care and beauty needs. It has cut across age groups and skin care requirements. Today Ponds has spread its wings to cover anti- ageing, skin lightening, oilcontrol, moisturising and other skin requirements. In addition, each range within the portfolio offers diverse set of options, which include day creams, night creams, serums, masks, eye treatments, facial foams and more.

KEY FACTS

Brand Ponds has been around since 1846 Ponds is a beauty brand that delivers beauty transformation through revolutionary product innovations making a real difference to womens skin & the way they live their lives.

Ponds has Skin care products ranging from Skin cleansing to Skin lightening to Anti ageing & many more Skincare expert Ponds, introduces the new Ponds Pimple-Clear White Facial

Wash, formulated with a powerful combination of oil absorbing herbal clay, pimple fighting salicylic formula, gentle beads and skin brightening essence that fights the10 most common oil and pimple problems which we encounter every day.

Everyday dirt, oil and pollution settle on the skin surface, leaving dirt and oil trapped if left unattended leading to the breakout of pimples. These unhealthy 'deposits' are also the main cause of clogged pores and blackheads. Ponds Pimple-Clear White Facial Wash with multi-action formula fights 10 oil and pimple problems to give you fresh, clear and fairer skin. It includes a powerful combination of ingredients like herbal clay, pimple fighting salicylic formula with gentle beads and brightening essence. Some people are born with perfect skin. Most of us, however, are not. Millions of youngsters in the world suffer from oily skin. Oily skin leads to many different problems like pimples, blackheads, whiteheads, open pores, irritated and rough skin. Moreover pimples leave marks/blemishes behind! All this makes your face look dull and unattractive. As a teenager, you have to deal with not one, but 10 oil and pimple related problems and all this takes a toll on your confidence! Being young is all about living life to the fullest every day and being careless and free. The new Ponds Pimple Clear White Facial Wash fights 10 oil and pimple problems to give you fresh, clear and fair skin that you always desired As summer approaches, out come sunscreens, hats and even umbrellas to help minimize the harmful effects the sun has on skin. But can one really avoid sun exposure altogether? The daily commute to work or college, summer vacations, swimming and other outdoor activities can lead to tanned and lusterless skin. This is the first sign of sun damage. Ponds has launched Ponds White Beauty Tan Removal Scrub, a revolutionary new product to combat the effect of daily tanning. Ponds White Beauty Tan Removal Scrub contains Tan Solve and 50% brightening cream. TanSolve beads are particles designed with varying size and shape to

provide controlled breakdown, delivering scrub action. Tan removal scrub cleanses thoroughly and gently scrubs away the dead cells and daily tan restoring natural fairness. Ponds Talcum Powders packaging innovation has bagged a Silver Award at the prestigious 24th DuPont Global Packaging Award. The brand was recognised for its excellence in cost and waste reduction. Over 200 entries from 21 countries were shortlisted for the 2012 awards. The top 16 entries were further shortlisted and invited to the world famous DuPonts Longwood Gardens, Wilmington, Delaware, USA in May 2012. REDUCING PACKAGING THROUGH INNOVATION The Ponds packaging innovation resulted in material savings of 640 tonnes of polymer. This was achieved by optimising the closure design to reduce the earlier three component closure to a two component closure, leading to overall reduction in weight of the closure by 20%. Packaging improvements can bring immediate business benefits. The more we reduce our packaging, the greater the savings in materials, energy and transport. The challenge is to continue to use packaging that is appealing and effective but to reduce significantly its environmental impacts. DRIVING SUSTAINABLE LIVING TARGETS As part of the Unilever Sustainable Living Plan, Unilever has taken the target that by 2020 it will reduce the weight of packaging used by a third through light weighting materials, optmising structural & material design, developing concentrated versions of our products and eliminating unnecessary packaging. This packaging innovation of Ponds Talcum Powder is a good example of the how innovation is playing a key role towards achieving this target.

ABOUT DUPONT GLOBAL PACKAGING AWARD The DuPont Global Packaging Award is one of the longest running, independently judged global packaging awards that honours packaging materials, processes, technology and service innovations. Entry for the awards is open to brand owners, packaging designers, converters and manufacturers from around the world. Every year, the judging takes into account innovation, sustainability as well as waste and cost reduction. All entries were judged by an independent panel of international jurors. Company Growth 1910, Pond's was a well established brand among Americans. Concentrating mostly on their vanishing cream, the Pond's company began an ad campaign that would become notorious because of the celebrities involved in it. "Pond's Healing" took a back seat to "Pond's Vanishing Cream", as "Pond's Healing" and "Pond's Cold Cream" would be announced in small print under the "Pond's Vanishing Cream" advertisements. 1922, sales of the products had gone down, as many believed that such an easily available product could not perform as well as other, "designer" products. Because of this, the Pond's Company then targeted Royalty, politicians and people of high class stature to become advertisers for the company. In addition, these ads were printed in magazines such as Vogue and others, to give customers a feeling that they really were getting a quality product for a fair price. 1930, During the Depression Era of the 1930s, the company's business slowed down somewhat. However, the Pond's company expanded slowly, adding Face Powder and Angel Face products.

Market Share. Pond's is a brand that has been carefully nurtured by HLL. Till 1980's Pond's were a household name in talcum powders. Later the talcum powder faced competition from other categories, we call it as boundary blurring. Hence Pond's had to enter to different categories in the cosmetic market. Pond's have a market share of around 65% in the 600 crore Indian talcum powder market. Subsequently Pond's also became a generic name in the Winter care market. Pond's brand was known more during the nineties for its cold cream. Since Pond's is entering masstige or premium market with its anti aging platform, it is necessary to support the launch with premium and massive activation With this mission to answers, Ponds launch its Miracle Lab activation which not only about bringing premium Pond's product through Beauty Counter like other skin product do, this time it is about bringing total Pond's image on a higher ground which delivers more modern, premium, more expert Focus on Anti-Aging as product anchor. Therefore in this activation Pond's creates a big hype and then followed by massive news amplifications so it helps generate images in people perception of Ponds as a leading premium product in the anti aging platform. Pond's White Class. The main reason we conduct this activation is that there are still a big bulk of the consumers that have misperceptions about moisturizers. They feel they don't need to need moisturizers as they are still too young, feel it makes their skin oily, and they have many other reasons why they choose not to use moisturizer. Hence, we feel it necessary to have a category education campaign, to promote the need to use moisturizer to the consumers by introducing and emphasizing on the benefits of using moisturizer from early on. Our campaign message is "Dengan Pond's, Putih dan Bersinar itu Mudah", which conveys dual benefit: both physical and

emotional as we emphasize that fairer skin gives you more chances to shine in life. Pond's Beautylogy. To attract young target audience for the cleanser market, Pond's start to conduct this Beautylogy activation at the beginning of 2007. The main objective of the activation is to sends out an educational message and creates a fun campaign for the Indonesian's youth target group while establishing Pond's core message of "Your 1 solution to solve 5 problems". In these Road show activations, Ponds also introduce Bunga Citra Lestari as its Brand Ambassador; a perfect role model for today's female youth.

Ponds Products

Pond's Day Lotion

Pond's Eye Cream

Pond's Flawless White Night

Pond's Flawless White

Pond's Lightening Toner Pond's Foam

Pond's Mask Pond's Serum

Pond's UV Cream