ADITYA BIRLA GROUP

CONTENTS
• JOURNEY
• GREATEST ACHIVEMENTS
• GROUP PROFILE
• PRODUCTS
• VISION & MISSION
• VALUES
• CONTRIBUTION OF SECTOR TO GROUP
TURNOVER
• MAJOR COMPETITORS
• MAJOR SECTORWISE COMPETITORS
• SWOT ANALYSIS
• CORPORATE CLIENT
• CORPORATE STRATEGIES-COOPERATION
• CORPORATE STRATEGIES-
DIVERSIFICATION
• BUSINESS STRATEGIES-EXPANSION
• AWARDS
 INTRODUCTION

• Type Diversified company / Listed Companies.

• Headquarters Mumbai, India
• Key people Kumar Mangalam Birla (Chairman)
• Industry Metals and several others.
• Products Aluminum, Copper, Cement, Fertilizer, Textile,
Fiber, etc.
• Revenue ▲ $24 billion
• Employees 100,000+
• Aditya Birla Group is in the league of Fortune 500
• belonging to 25 different nationalities
• Website http://www.adityabirla.com/
 JOURNEY
• 1857 -The foundation of the Birla Group of Companies is laid by Seth Shiv Narayan Birla –
cotton trading operations commence at Pilani, Rajasthan.
• 1947-Grasim is incorporated. (rayon weaving)
• 1958 -Hindalco is incorporated.(aluminium)
• 1966-The Indian Rayon Corporation Ltd is acquired.
• 1969-set up Indo-Thai Synthetics Company Ltd, (the group's first overseas company)
• 1973-P.T. Elegant Textiles is established.(spun yarn)
• 1975 -The Indo Phil Group of companies, (the first Indo-Filipino joint venture commences
production of spun yarn)
• 1977 -Pan Century Edible Oils is incorporated in Malaysia.
• 1978-Thai Carbon Black,( the Group's first carbon black company is incorporated in Thailand)
• 1982 -P.T Indo Bharat Rayon is established. (It is the first producer of Viscose Staple Fibre in
Indonesia)
• 1984-Thai Polyphosphates and Chemicals commences production of sodium phosphates in
Thailand.
• 1985 –Indo Gulf (India's first gas-based fertilizer plant at Jagdishpur, UP)
• 1986-The Birla Growth Fund is set up.(finance)(to finance industrial equipment, plant and
machinery and consumer durables, as well as for stock market operations)
• 1987 -Thai Acrylic Fibre is incorporated (to produce fibre and tow.)
• 1988 -joint venture with Hindustan Petroleum Corporation Ltd (to set up a three-million-tonne
refinery, Mangalore Refineries and Petrochemicals Ltd (MRPL), at Mangalore, Karnataka.)
• 1994 -Alexandria Carbon Black is established.( the Group's first joint venture with the
Egyptian government)
• 1995-joint venture with AT&T (USA). (telecommunications)
• 1998-The Group forms a 50:50 joint venture company with Tembec Inc. of Canada, (to supply
pulp for the Group's VSF operations.)
• Grasim acquires Dharani Cement and Shree Digvijay Cement (to consolidate the group's
leadership position in cement.)
• 1999- joint venture with financial services major Sun Life of Canada.
• 2000 -Indian Rayon acquires Madura Garments.
• The Group forays into e-business through a strategic alliance of its software arm, Birla
Software and Consultancy Services (BCSS), with Lawson Software (USA).
• 'Gyanodaya', the Institute of Management Learning of the Adiya Birla Group, is inaugurated.
• Hindalco acquires Indal.
• 2001 -Indian Rayon acquires a stake in PSI Data Systems, (in one of the largest cash
transactions in the Indian technology sector.)
• 2002-Indal acquires a controlling stake in Anapurna Foils Ltd (AFL), to augment its position
in the foil and packaging sectors. Subsequently AFL is merged with Indal.
• 2003-The Group acquires the Mount Gordon Copper mines in Australia, another strategic step
in becoming a globally competitive copper player.
• Liaoning Birla Carbon, the Group's first carbon black company in China, is incorporated.
• Indian Rayon acquires Trans Works, a leading Indian ITES / BPO company.
• Birla Copper acquires the Nifty Copper Mines in Australia, as part of a strategic plan to make
the company an integrated copper producer, and source raw material for its copper smelter at
Dahej, Gujarat.
• Indian Rayon formally launches its insulators joint venture with NGK Insulators Ltd., Japan,
christening it as "Birla NGK Insulators Private Limited.
• 2005-The Aditya Birla Group signs a framework agreement to acquire St Anne Nackawic
Pulp Mill, Canada.
• 2006-Hindalco in a joint venture with Almex USA Inc.
• TransWorks Information Services announces success of bid to acquire Minacs Worldwide
• Grasim Industries Limited, India; Thai Rayon Public Company Limited, Thailand and P.T.
Indo Bharat Rayon, Indonesia form a JV with Hubei Jing Wei Chemical Fibre Company,
China, for VSF.
GRATEST ACHIVEMENTS
• No.1 in viscose staple fibre
• Among the world's top 15 BPO companies and among
India's top four
• The second largest player in viscose filament yarn
• The second largest in the chlor-alkali sector
• Among the top five mobile telephony companies
• A leading player in life insurance and asset
management
• Among the top three supermarket chains in the retail
business
• A metals powerhouse, among the world's most cost-
efficient aluminium and copper producers
• Hindalco-Novelis is the largest aluminium rolling
company. It is one of the three biggest producers of
primary aluminium in Asia
 GROUP PROFILE
• Group companies
• Grasim Industries Ltd.
• Hindalco Industries Ltd.
• Aditya Birla Nuvo Ltd.
• UltraTech Cement Ltd.
• Indian companies
• PSI Data Systems
• Aditya Birla Minacs Worldwide Limited
• Essel Mining & Industries Ltd
• Idea Cellular Ltd.
• Aditya Birla Insulators
• Aditya Birla Retail Limited
• Bihar Caustic and Chemicals Ltd.
• International companies
• Thailand
• Thai Rayon
• Indo Thai Synthetics
• Thai Acrylic Fibre
• Thai Carbon Black
• Aditya Birla Chemicals (Thailand) Ltd.
• Thai Peroxide
• Philippines
• Indo Phil Textile Mills
• Indo Phil Cotton Mills
• Indo Phil Acrylic Mfg. Corp.
• Pan Century Surfactants Inc.
• Indonesia
• PT Indo Bharat Rayon
• PT Elegant Textile Industry
• PT Sunrise Bumi Textiles
• PT Indo Liberty Textiles
• PT Indo Raya Kimia
• Egypt • Joint ventures
• Alexandria Carbon Black Company S.A.E
• Alexandria Fiber Company S.A.E
• Birla Sun Life Insurance
• Birla Sun Life Asset Management Company Ltd.
• China
• Birla Sun Life Distribution Company Ltd.
• Liaoning Birla Carbon
• Tanfac Industries Ltd.
• Birla Jingwei Fibres Company Limited
• Aditya Birla Grasun Chemicals (Fangchenggang) Ltd.

• Canada
• AV Cell Inc
• AV Nackawic Inc

• Australia
• Aditya Birla Minerals Ltd.

• Laos
• Birla Laos Pulp and Paper Plantation Company Ltd
.

• North and South America, Europe and

Asia
• Novelis Inc.
 PRODUCTS
 Aluminium  Vsf
• Freshpakk semi- rigid containers • COMPANY: GRASIM
• Permashield waterproofing • Birla Cellulose
• Aluminium foil
• Aura alloy wheels  Fertilizers
• Hindalco extrusions • COMPANY: INDO GULF
• Birla Shaktiman Urea
 Copper • COMPANY: HINDALCO
• COMPANY: HINDALCO • Birla Balwan
• Birla Copper
• Birla Gold  Carbon black
• Birla Silver • COMPANY: ADITYA BIRLA NUVO
• Birla Carbon
 Cement
• COMPANY: GRASIM  Insulator
• Birla Super • COMPANY: BIRLA NGK INSULATORS
• UltraTech Cement (formerly Birla Plus) PVT. LTD.
• Birla Ready Mix • Aditya Birla Insulators
• Birla White
• COMPANY: ULTRATECH
• UltraTech cement
 Textiles  Telecom
• COMPANY: ADITYA BIRLA NUVO • COMPANY: IDEA CELLULAR LTD.
• • Idea
Linen Club
• Pyroguard  Chemicals
• Ray One • COMPANY: ADITYA BIRLA CHEMICALS
• Kolorone (THAILAND) LTD.
• COMPANY: GRASIM • Polyphos®
• Ice Touch • Epotec
• Birlasulf-SS
• Uncrushables
• Birlasulf-SM
• Purista • Birlasulf 35
• Clean Fab • COMPANY: THAI PEROXIDE CO. LTD.
• COMPANY: THAI ACRYLIC FIBRE • Ecare
• Texlan • Encare
• Aqua X
 Garments • OCARE
• Birlox
• COMPANY: ADITYA BIRLA NUVO
• Herlisil
• Louis Philippe
• Van Heusen  Retail
• Allen Solly COMPANY: ADITYA BIRLA RETAIL
• Peter England LIMITED
• Esprit More .
 VISION & MISSION

VISION MISSION

To be a premium global To deliver superior value to

conglomerate our customers,
with a clear focus on each shareholders, employees and
society at large.
business.
 VALUES

 Integrity: Honesty in Every Action

 Commitment: Deliver on the Promise
 Passion: Energised Action
 Seamlessness: Boundary Less in Letter and Spirit
 Speed: One Step Ahead Always
 MAJOR COMPETITORS

• RELIANCE INDUSTRY
• TATA
• HINDUJA GROUP
• GODREJ
 SECTORWISE COMPETITORS

Telecommunicatio
Textiles Copper aluminum Cement n

Reliance Vedant group Ambuja Bharti airtel

Reymond Essar Unitech Reliance

Mayur Sail   Vodafone

  Tata   BSNL
 CORPORATE CLIENT

ASIA-PACIFIC EUROPE AMERICA

ABN Amro bank Land Securities Citibank

AXA Insurance Robobank carreker

Thai Chemicals Royal Air Force RCM Technogolies

United Bank Of India WTO XL Capital

 SWOT ANALYSIS
STRENGTHS: WEAKNESSES:
 Strong brand recognition • Complexity of operation
 Internet sales • Lengthy processing chain
 Growing international presence OPPORTUNITIES:
 Superior research and development department • Growth of core sector industries
 Strong financial returns
• Rapid integration with global economy
 Strong sense of culture in the working
• Booming construction business in asia
environment • Growing e-commerce’s business.
 Successful experience being competitive • Increasing urbanization
 Effective Leadership THREATS:
 Cost leadership • Entry of global players
 Prestigious Client Base • Take over possibilities
 Customer Loyalty
• Political threats
 Diversified Business
• The impact of foreign currency fluctuation
 Product innovation capabilities
and interest rates.
 Technological excellence. • Loss of sales to substitutes
 Good corporate image.
CORPORATE STRATEGIES-COOPERATION
Joint Ventures
• The Indo Phil Group of companies, Filipino.
• Hindustan Petroleum Corporation Ltd,
Mangalore.
• AT&T, USA.
• Tembec Inc.,Canada.
• Sun Life of Canada.
• NGK Insulators Ltd., Japan.
• Hindalco in a joint venture with Almex USA Inc.
Acquisitions
• The Indian Rayon Corporation Ltd
• Grasim acquires Dharani Cement and Shree Digvijay
Cement
• Indian Rayon acquires Madura Garments.
• Lawson Software (USA)
• Hindalco acquires Indal.
• Indian Rayon acquires a stake in PSI Data Systems.
• Mount Gordon Copper mines in Australia
• Indian Rayon acquires TransWorks
• Birla Copper acquires the Nifty Copper Mines in
Australia
• Nackawic Pulp Mill, Canada.
• Minacs Worldwide
CORPORATE STRATEGIES-
DIVERSIFICATION
BUSINESS STRATEGIES-EXPANSION

GRASIM
Textiles Aluminum
Fertilizer Software
Power Banking
 AWARDS
• 2002-The Group receives The Economic Times' "Corporate Citizen" of the year award.
• The Best Employer in India and among the top 20 in Asia" by the Hewitt-Economic Times
and Wall Street Journal Study 2007.
• 2003-Mr. Kumar Mangalam Birla, Chairman of the Group, is selected as Business India's
Businessman of the Year - 2003.
• Mr. Kumar Mangalam Birla is selected as The Economic Times' Business Leader of the year.
• The Group is ranked 16th in India's first ever survey of 'Great places to work in', published in
Business World magazine. The Group's joint venture concern, Birla Sun Life Insurance, is
ranked 9th in the same study.
• The Group is ranked 20th in a study on the 'Best Employers in India', conducted by Hewitt
Associates and Business Today.
• Hindalco receives the Asian CSR Award for its "Rural Poverty Alleviation Programme". The
Asian CSR Awards are Asia's premier awards programme on Corporate Social Responsibility.
• Birla Copper, a strategic business unit of Hindalco, is accorded London Metal Exchange
(LME) registration. Its copper cathodes are approved as 'Grade A' copper brand by LME.
• 2004-Grasim, Nagda, received the FICCI Annual Award 2003-2004 in
recognition of corporate initiaitve in rural development.
• Bihar Caustic and Chemicals Ltd., Rehla, Jharkhand, has received the
FICCI Annual Award 2003-2004 in recognition of corporate initiative in family welfare.
• Hindalco recieves India CFO Award 2004 for excellence in finance in a large corporate.
• Deming Award for Indo Gulf.
• Indal wins FICCI Award 2002-2003 for 'Corporate Initiative in Rural Development'.
• 2006-Hindalco awarded the Greentech Safety Silver Award for its outstanding safety
performance during 2005-06.
• 2007-The Aditya Birla Group was honoured with the India Today Group's Readers Digest
Gold award in recognition of the work that truly exemplifies the highest values of society as
well as those of Reader's Digest. The award was received by Mrs. Rajashree Birla,
Chairperson, Aditya Birla Center for Community Initiatives and Rural Development, at the
Pegasus Corporate Social Responsibility Awards 2007 function
• Hindalco awarded the CII - Sorabji Green Business Centre "National Award for Excellence in
Water Management 2007".
• 2008- The President of India, Mrs. Pratibha Patil conferred the much coveted Rotary
International Polio Eradication Champion Award on Mrs. Rajashree Birla in an elegant
function at the Rashtrapati Bhavan (Delhi), attended by the Chairman, select Rotarians and
WHO officials