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Business Type: Digital Television C annel Contact Name: Sye! MA Ra man Position: Managing Dire"tor Address: Islami" Television #ro$e"t% Te" nology #ar&% Innovation Centre% Coventry% CV' (TT Telephone/Fax: )(* +,(- ,.)/ Email: !ire"tor0" annelislam1tv Website: 2221" annelislam1tv
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aime! to 3ill one o3 t e last remaining gaps in t e "urrent me!ia in!ustry1 T e mar&et segment "onsists o3 t e largest et ni" minority% t e Muslims in t e 2est1 T e si4e o3 t e mar&et segment is "al"ulate! at population o3 * million in U5 alone% an! aroun! '( million in USA an! Cana!a1 T e initial p ase "onsiste! 2it t e pro"ess o3 t e esta6lis ment o3 t e 6usiness1
Islami" television pro$e"t utilise! t e initial years o3 its in"orporation 6y 6uil!ing t e ne"essary in3rastru"ture% as 2ell as 6y "arrying out a"tivities in t e opening p ase o3 setting up t e 6usiness% in or!er to esta6lis a strong 3oun!ation 3or t e "ompany1
T e su""ess o3 t ese 3irst steps resulte! to t e a2ar! o3 t e "ompany 7" annel IS8AM 8t!9 as t e 6est 6usiness start up in Coventry an! :ar2i"& 6y t e European Union regional initiatives1 T e pro$e"t is "urrently 2or&ing on t e se"on! !evelopment p ase1 T e se"on! p ase involves t e pro!u"tion o3 television programmes an! materials% mar&eting an! su6s"ription% an! 3inally% t e preparation 3or t e laun" 6ot o3 t e C annel% t roug
"a6le an! s&y plat3orms1 ;o2ever% t is vital p ase !epen!s on investment% as resour"es
t e a"tivities are !e!i"ate! in t e !evelopment o3 t e " annel% t roug a"quisition% pro!u"tion an! t en 3inally 6roa!"asting1 On average it 2oul! "ost <') million poun!s to laun" a (*
"ost !o2n almost 3ive 3ol!s to t e "ost o3 <(1( million 2 i" in"lu!es all t e 3rills1 T e
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question may6e raise! as to o2 t at 2as possi6le% 2ell t roug our unique mo!el o3 operations 2 i" as 6een vette! 6y t e lea!ing mem6ers o3 t e me!ia In!ustry as
?3easi6le% pra"ti"al an! sustaina6le@1 Se"on!ly% 6y eliminating t ir! party involvement an! esta6lis ing !ire"t an! long term relations ips 2it our servi"e provi!ers1
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a!vertising orientate!% 2 ilst ot ers a!opte! 6ot as t e sour"e o3 revenue1 Cy 6eing su6s"ription orientate! t e " annel as to "ompromise on t e volume o3 vie2erDs ip an! 6eing $ust a!vertising !epen!ent
is a ris&y venture an! many " annel 3ail to "apitalise on a quite saturate! mar&et1 In "ontrast to t is in!ustrial !ilemma% Islami" television pro$e"t stream revenue 6ase 3rom 2 i" as !evelope! a seven
not only 6rea& even in t e se"on! year o3 6roa!"asting 6ut also start generating pro3its 6y its t ir! year1 It must also 6e note! t at t e eBisting !igital " annels "oul! not 6oast t e same volume o3 target au!ien"e an! neit er to t ey servi"e t is untappe! ni" e% !ue to t e la"& o3 &no2 relevant "ontent !evelope! 6ot 1 T is is a unique an! intelle"tual property li"ense! system% 2 i" ena6les t e venture o2 in terms o3 programming an! provi!ing as
to 6e"ome a sel3D3inan"ing% internal investment !riven pro$e"t t at 2ill ma&e Islami" television pro$e"t a truly multinational "ompany t at 2oul! multiply t e values o3 its s ares as 2ell as reap a6un!ant !ivi!en!s to its investors1 Consi!ering t at it is allo2e! to rea" its 3ive year !evelopment plan1 In t e 6eginning o3 t e t ir! !evelopment p ase% t e 6usiness 2ill 6e generating pro3it% 2 i" 2ill in!ee! 6oost t e pa"e o3 gro2t 1 T is 2ill allo2 t e " annel to
glo6alise its a"tivities an! 6usiness% 3rom Europe to Ameri"a an! t en into t e Asian "ontinent% potentially serving '1( 6illion vie2ers a"ross t e glo6e 2it in its 3ive years !evelopment plan1 T is 2ill not only 6ring vast e"onomies o3 s"ale to t e "ompany 6ut also provi!e a signi3i"ant pay 6a"& on t e investments ma!e on t e pro$e"t1 Ta&ing into a""ount t e progress so 3ar% t e !evelopment team an! mysel3 are optimisti" in seeing t e 3uture1 Our eBpe"tations are t at evi!ently% Islami" television pro$e"t 2ill laun" ())-1 PR !PECT!: an! transmit its television " annel aroun! in t e U5 an! USA 6y
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