A PROJECT REPORT

On
STUDY OF CONSUMER BUYING BEHAVIOUR IN ORGNIZED RETAIL SECTOR IN MORADABAD For Partial Fulfill !"t of MBA D!#r!! Cour$! S!$$io" %&'(' ) ((* Su+ itt!, To Mr .ul,!!/ Go$0a i %D!/art !"t of M# t* 1 Su+ itt!, BMr Jo#!",ra .u ar MBA ll", -!ar Roll No '2'34''(5

DISHA INSTITUTE OF SCIENCE 6 TECHNOLOGY NEHTAUR ROAD7 DHAMPUR %BIJNOR*

BONAFIDE CERTIFICATE

89o

It Ma- Co":!r"

This is certify that Mr; Jo#a",ra .u ar i$ +o"afi,! $tu,!"t of <DISHA INSTIUTUTE OF SCIENCE 6 TECHNOLOGY=7 NEHTAUR ROAD7 DHAMPUR in two year degree course of MBA., 2010 - 11

Dr; S;.; Gu/ta %Dir!:tor G!"!ral*

AC.NO8LEDGEMENT

Heartiest thanks to Mr; S;.; Gu/ta %Dir!:tor)P6D*7DIST7 D9a /ur %BIJNOR* and other faculty e !ers, li!rarian and all other staffs of y estee ed institute for their ti e to ti e

assistance.

" e#$ress

y heartfelt gratitude toward

Mr; .ul,!!/ Go$0a i %Pro>!:t Su/!r?i$or* DIST7

D9a /ur %BIJNOR* for gi%ing

e the o$$ortunity to do the &ro'ect (ork and for $ro%iding

e this learning e#$erience in this estee ed organi)ation.

*astly " would e#$ress

y sincere thanks to all res$ondents for their coo$eration. " a

e#tre ely o!liged and highly thankful all those who ha%e contri!uted to co $letion of this $ro'ect. +ogandra ,u ar MBA "- .e ester Roll NO; '25'34''(5

DECLARATION

" here!y declare that the $resent $ro'ect re$ort is regarding the <Stu,- of Co"u

!r

+u-i"# +!9a?ior i" or#a"i@!, r!tail $!:tor i" Mora,a+a,= and all the
infor ation related to the organi)ation is %alid. The $ro'ect re$ort is not co$ied fro and is true and fair. anywhere

iii

TABLE OF CONTENTS

Sr;"o;

Titl! Acknowledge ent /eclaration

Pa#! "o; ii iii 1-0 1 4 - 22 25 - 20 21 - 71 72 72 75 77 - 70 71 74 - 01

1. "ntroduction 2. O!'ecti%e of the study 2. 3o $any &rofile 5. 6esearch Methodology 7. Analysis 8 "nter$retations 0. 9indings 1. .uggestions 4. *i itations :. 3onclusion 10. Bi!liogra$hy 11. ;uestionnaire