Professional Documents
Culture Documents
Market Research Customer Survey
Market Research Customer Survey
Customer Survey
Personal Details
Name Address
About Your Family How many members are there in your family? How many television sets do you have in the house? About You 1. How important is ! in your life? a. 2. not at all b . little c. important d . very important Number of Children Number of Adults (Age 16+)
3.
How many hours of ! do you wat#h ea#h day? a. less than one b . between % & ' c. between ' & 6 d . more than 6
4.
5.
"ho has the main #ontrol of your ! remote #ontrol? a. you b . parents c. siblings d . friends
6.
7.
+f ()* or Cable, have you subs#ribed with any parti#ular #hannels? Yes -lease state whi#h No
8.
.o you have ()*/Cable pa#0age #ontra#t? +f so please state the pa#0age name1 Yes -lease state whi#h No
.o you wat#h any parti#ular #hannel the most? Yes -lease state whi#h2 why? No
1!. 3n average, how many hours a day do you wat#h your favorite #hannel? a. less than one b . between % 4 ' c. between ' 4 6 d . more than 6
Copyright2003
11. "hat 0ind of programs you li0e? (you #an pi#0 more than one) "n#ormati$e %ducational %ntertainin& a. a. a. .o#umentaries 6eneral 7ilms b. b. b. News 2 !iews +nterests Comedy c. c. c. Chat (hows (tudy 2 resea#h (oaps
13. .o the #urrent ! Channels offer all the types of programmes you want? Yes No
16. +f *es, how inde#ent and inappropriate do you thin0 ! is? Fre(uency De&ree a. a. 3##asional 8ild b. b. 5egular 8edium c. c. !ery 3ften +nde#ent d. d. oo 3ften !ery +nde#ent
17. 9sing a s#ale from 1&:, with 1 indi#ating the least, please spe#ify the degree of inappropriateness in the following #ategories1 1. 2. 3. 4. (e$ual illustrations and impli#ations !iolen#e Anti (o#ial behaviour 3ther (pe#ify
2!. "hat benefits do you thin0 #hannel +slam will offer to you and your family?
Copyright2003
Copyright2003