F E A S I B I L I T Y O N
R E P O R T
C A B L E T V Shop No. 6-A, Main Market, G-8/2, ABDUL-ARAB R o a d, I S L A M A B A D.
Info-Tech Cable Network Shop No. 6-A, Main Market, G-8/2, Abdul-Arab r o a d, I s l a m a b a d.
Mission & Objectives Technical Feasibility Economical Feasibility Operational Feasibility Marketing Plan Future Plan Organization Structure Attached Letter Head Application Form Billing Card Promotional Letter
04 05 06 07 12 16 19 21 22
Info-Tech Cable Network Shop No. 6-A.CONTENTS
Acknowledgment History & Introduction of CATV Vision. I s l a m a b a d. Main Market. Abdul-Arab r o a d. G-8/2.
To bring that vision into reality takes handsome efforts. We had put great effort and sincerity to finish this project. Main Market. who had helped us very much in completing this project successfully. College Road. (Mary Wollstonecraft) This project enhanced our innovative skills and practical knowledge of the topic assigned to us. I s l a m a b a d. Abdul-Arab r o a d. The report is a comprehensive note on Cable TV’s feasibility that will help the reader to understand the core concept. RWP. Writing a report starts with a vision.
Info-Tech Cable Network Shop No. Obaid.Acknowledgement
“Only that education deserves emphatically to be termed cultivation of the mind which teaches young people how to begin to think”. 6-A.
. We specially thank to Mr. G-8/2.
located mostly in larger cities like Philadelphia. who didn’t live in a city. there were only a few television stations. John Walson. To solve his problem.
. Walson put an antenna on top of a large utility pole and installed it on the top of a nearby mountain. had difficulty selling television sets to local residents because reception in the area was so poor. The problem seemed to be the location of the town in a valley and nearly 90 air miles from the Philadelphia television transmitters.
Introduction of Cable TV
Cable TV is a relay kind of center. which is needed when sending
Info-Tech Cable Network Shop No. Main Market. Mr. cable television was born in June 1948. was born in the mountains of Pennsylvania in the late 1940’s. And so. Its properties promote high bandwidth (speed).The History of Cable Television
Cable television. formerly known as Community Antenna Television or CATV. and clear reception was virtually impossible. People. Coaxial cable is used for Cable TV (CATV) network. During this time. G-8/2. an appliance store owner in the small town of Mahanoy City. and transported over twin lead antenna wire down to his store. I s l a m a b a d. except on the ridges outside of town. the signals could not pass through the mountain. where different channels are received and then broadcasted through personal networks called Cable Networks. 6-A. Once people saw these early results. Television signals were received. Naturally. It became his responsibility to improve the picture quality by using coaxial cable and selfmanufactured “boosters” (amplifiers) to bring CATV to the homes of customers who bought television sets. television sales soared. were unable to see television. Abdul-Arab r o a d. or in a location where signals could be received easily.
Abdul-Arab r o a d. Main Market.
Vision To pave the path for development of ATM (Asynchronous Transfer Mode) Mission To provide cable network services all over Pakistan Objective Our objectives are to: Provide unforgettable entertainment at most economical price. TV. Traditionally it is believed that cable is only use for watching TV. 6-A. these cables are future information super highways. 6-A.
Info-Tech Cable Network Shop No. I s l a m a b a d. there was law against CATV bringing data and there was little demand. E-commerce. Fulfill our customer’s desire for quality product worth price. But as the steps initiated by government the laws loosened up. We can do a lot of things with these cables like. The address is:
Shop No. One thing should be kept in mind that Cable TV is different from Web TV.
. G-8/2. Until recent the cable was costly.
Info-Tech Cable TV Network
Info-Tech cable TV Network will be the name of the organization. Abdul-Arab r o a d. Internet. Education. But it is much more than that. G-8/2. News. I s l a m a b a d. CD quality audio and Pay utility bill etc. Marketing. on demand movies. therefore its demand increases and in near future the cable will get cheap. it will start its business in Westridge. Some CATV systems also use fiber cable. These coaxial cables will replace old telephone lines and ultimately helpful in setting up ATM (Asynchronous Transfer Mode).high-density information (like Video). Main Market.
24 Hrs Unlimited Internet Access. Net-meeting Communications that enable us to share applications with
Info-Tech Cable Network Shop No. G-8/2.
others online. Independent ONLINE Email Address. Abdul-Arab r o a d.4 Mbps). Contribute in development & promotion of hi-technology in the Provide High speed. and act as model for its uplifts. Main Market. CD-quality audio (1. Quality Policy We will strive to exceed customer’s expectation through continuous improvements in quality of our products and services. 6-A. Real Audio radio and broadcast.
Serve the society with fervor. I s l a m a b a d.
I S L A M A B A D. ABDUL-ARAB R o a d. 6-A. G-8/2.
.ON CABLE TV
Info-Tech Cable Network Shop No. Abdul-Arab r o a d. I s l a m a b a d. G-8/2. Main Market. 6-A. Main Market.
These equipments are available in local market.
The signal is distributed by using Tree Topology with the help of Splitters. There is also another technology called Compress Unit. SP-TV. if some thing will go wrong then we have to replace the whole Compress unit. Receiver Combiner.Technical Feasibility
For purpose of establishing Cable Control Center. Now the output of Satellite Receivers with other inputs like. which includes 5 different units in it. This signal is then amplified through Distributor Amplifier and become input of Splitter. So in order to keep signal strength. At each Splitter 3DB of signal is loss. Decoders. These units are Receiver. If the signal has to travel more than 305 M than a Repeater will be added. Audio Equalizer. G-8/2. The output of this Small Combiner will then goes to the Satellite Receivers. I s l a m a b a d. 6-A. Dish Antenna receives signal from the satellite. Radio channels as well as the movie played with VCR will go to Big Combiner. different components will be used. here all channels are Multiplexed (FDM.
Info-Tech Cable Network Shop No. Audio Combiner. Frequency Division Multiplexing). These splitters split the multiplexed signal in required lines and then distributed to Subscribers by following Tree Topology. Main Market. Each channel will be tuned on its own unique receiver. and Modulator. maintainable and can be upgraded just on the cost of adding new components.
. But uptill now it has no repairing facility. Repeater will be used after 305 M. Abdul-Arab r o a d. easy to handle. It’s output goes in Small Combiner.
Our cable company provides and manages one or more direct connections—typically a T1 or T3 circuit—to the cable headend. Abdul-Arab r o a d.
.At each Splitter 3DB of signal is lost
The Internet Connection
Each subscriber can get Internet Facilities via cable. The available Base Bandwidth that is not used by the TV channels and radio will be dedicated to COMSATS connection(s). 6-A. Main Market.
Info-Tech Cable Network Shop No. G-8/2. I s l a m a b a d.
Dynamic bandwidth management guarantees that no single ISP or its subscribers can monopolize the shared medium at the expense of all subscribers. data and video services for multiple subscribers ride on the same wire.
Info-Tech Cable Network Shop No. Main Market. Abdul-Arab r o a d. 6-A.
. however.Shaheen Antenna
Repeater After 305 M After 305 M
Technical Feasibility for Dish Antenna
In future when the present cable network will turn around and other services can be achieved via cable then an effective Open Access solution. must include following key components: Comprehensive Security Controls Since cable networks are a shared communications medium. G-8/2. I s l a m a b a d. and it ensures that subscribers receive consistent service in accordance with the service level they “bought and paid for”.
It allows cable operators to manage overall bandwidth usage.
The cable operator is responsible for maintaining an adequate broadband connection to each subscriber’s home. the operator has the option of disabling individual subscribers via CMTS. and subscriber management. which could impact the operator’s core video services. and specialized content servers. Since subscribers connect their modems directly to the cable operator system. shared bandwidth monitoring and reporting capabilities provide cable operators and ISPs with the essential tools for capacity planning. The ISP controls the access to these services through passwords and other security arrangements much like they do with dial-up service. chat servers. In addition. Subscriber management is primarily the responsibility of the ISP. web hosting servers.Detailed Usage Monitoring and Reporting Comprehensive security controls ensure privacy and accountability for shared network usage by controlling access to all network management functions. Each participating ISP has complete control of its subscribers and their service configurations.
Info-Tech Cable Network Shop No. while giving ISPs control of the bandwidth allocated to their subscribers. G-8/2. I s l a m a b a d. Main Market. such as mail servers. news servers. Abdul-Arab r o a d. Typically this would only happen in the case of a subscriber tampering with the cable system for illegal access or abusive practices such as running prohibited protocols or services on the cable network that are in direct violation of a subscriber’s cable service agreement. 6-A. billing.
Info-Tech Cable Network Shop No. I S L A M A B A D. 6-A. ABDUL-ARAB R o a d. Main Market. 6-A.ECONOMIC FEASIBILITY ON CABLE TV
Shop No. G-8/2. I s l a m a b a d. Abdul-Arab r o a d. Main Market.
.17 61. If long-term gains or reduction in operating cost overshadows shortterm costs. then the project should proceed any further.78 100
Forecasted Income with comparison of equipment utilization for the period of the 5 years are given below:
1500000 1000000 500000 0 1st Year 2nd Year 3rd Year 4th Year 5th Year
Info-Tech Cable Network Shop No. it can be safely said that the project will be profitable. G-8/2.73 6.N o
1 2 3 4 5 6
Machinery & Equipments Furniture & Fixture Crockery & Cutlery Motor Cycle Contingencies License Fee Total Fixed Cost Working Capital Total Project Cost
275000 10000 6300 50000 19250 50000 410550 64450 475000
Basis of Estimated
As Per Quotation As per Market Quotation Estimated Actual Market rate 5% of Total Fixed cost Total
24.18 2.Economic Feasibility
Economic feasibility is of very importance.84 4. The concerned business must be able to see the value of the investment it is pondering before committing to entire cable system study. Abdul-Arab r o a d. I s l a m a b a d.
S. Keeping in view the Economic Feasibility of Info-Tech Cable TV Network. 6-A.
I s l a m a b a d.a)
Info-Tech Cable Network Shop No. Main Market. 50 dB) CableRG11 (1000 ft. vertical) LNB C band Shaheen Antenna Cable RG-6 (1000 ft. 6-A.
. 40 dB) One time charges for use of PTCL Poll Distributor Amplifier Pacific.Model PDA 8635 Satellite Receiver Protopia Model 950 Combinor (16 Pins) Splitter 2 way 4 way Taps Off ½ (per 100) Taps Off 1/8 (per 100) Connector RG-6 (per 100) Connector RG-7 (per 100) Connector RG-11 (per 100) Prices (Rs) 4800 850 1150 1050 1000 5500 8400 10 6500 2800 3800 3500 85 180 150 1600 500 1000 2200
Cinema Plus Star Movie
3500 (3 months) 10000 (p. Abdul-Arab r o a d.Efficiency % Revenue (Net)
60 % 757500
Financial Plan of Info-Tech Cable TV Network is as follows:
Owner’s Equity Loan from Financial Institutions @ 14. G-8/2.Model PDA 8636 Signal Amplifier (Repeater) Pacific.5% Citi Bank Total
300000 175000 475000
Prices of Equipments
Equipments (Single in quantity) 8 ft Dish Antenna LNB single LNB double (horizontal.
.000 Estimated) = 60.57.57. G-8/2.500 (3. I s l a m a b a d.a)
We will use VHF system at Info-Tech Cable TV Network because it is more reliable efficient and suitable for long term investment.7.75. With the increase in efficiency level it is estimated that revenues will be 10.00.125.73.57.500-3.4) *100 Breakeven Sales = Rs. Our calculations are that with 60% efficiency level we will earn 7.000/ 60.75. Abdul-Arab r o a d.000 Contribution Margin Ratio = Sales – Variable Cost / Sales = 7.00.423
Info-Tech Cable Network Shop No.
Type of System
Estimated Price Of Whole System
Rs 275000 Rs 180000
As per Licence requirement we are allowed to connect 1000 subscribers.500 in the first year. The picture quality of VHF system is much better than UHF.000 / 7.4 % Therefore Breakeven Sales = (4.86.Star Sports
10000 (p. Main Market. 6-A. Calculations: Breakeven Sales = Fixed Cost/ Contribution Margin Ratio Fixed Cost = 4.
Info-Tech Cable Network Shop No.OPERATIONAL FEASIBILITY ON CABLE TV
Shop No. 6-A. 6-A. I S L A M A B A D. Abdul-Arab r o a d. Main Market. G-8/2. I s l a m a b a d. ABDUL-ARAB R o a d. Main Market.
Main Market. Application forms for the license can be obtained N. 6-A. The survey teams have evaluated on the bases of attitude.Operational Feasibility
The organization will work under the name of Info-Tech Cable TV Network.pta.B. The office is located in H-8.
.gov. I s l a m a b a d. The Head Office/operational office will be located in the main Market Westridge.
Pakistan Telecommunication Authority is issuing licenses for cable TV in Pakistan.pk After completing all necessary documents the application with the Rs 5000 Fee for checking is to be
Services Marketing Environment & Analysis
Info-Tech Cable Network had carried out a special survey on CATV Market analysis only for the purposes of accessing the customer potential.
Info-Tech Cable Network Shop No. ability to pay choices.P. The concern authority is: Sajjad Latif Awan Director Licensing CTRL Building H9/4 Ph: 051-456374. deposited in the same account with N. it is now available in this document.P Civic Center Islamabad by depositing 500 pay draft in favor of PTA A/C# 24600-7. The result plotted projected on the basis of percentage growth that has been compiled. G-8/2. if the application is approved. Abdul-Arab r o a d. The licensee locally purchases all the equipments and spread his personal own cable network. Fax 051-449913 www. Before getting a license company has to register as a firm.B. cultural & environmental etc. License is provided for specific area.
Abdul-Arab r o a d. For first three months. There is very nominal competition. The demand for cable connection is higher in this area. Same cable will be used for the input of Combiner. RG-11 will be used through PTCL poles (on payment of Rs 10 each) between the streets. The firm has distributed 500 forms in the area and advertised through banners and pamphlets. It was selected keeping in view the: The purchasing power of the people.1800).e. Splitter and Amplifier. It was forecasted by the organization that out of 500 the 87% connections would result in profits.Operational Plans:
The area that the organization has selected for cable operations is Westridge. 6-A. The main trunk cable i.300. The connection between satellite dishes and compress units will be done through cable RG-6.
Subscribers have to pay the initial installation charges of Rs.1500 (for two connections in one house Rs. Main Market.
. Peshawar Road. From thereon connections between houses will be done by RG-7. fee is Rs. I s l a m a b a d. G-8/2. as terminators used in Computer Networks. People gave the positive response and the firm received 396 forms. Coaxial cables (RG-11) are of magnetic type and the signal gets weaker or distorted due to other cables under ground i. The location and geographical distribution of this area makes installation of cables and equipment easy. The Internet service will be provided with extra fee of Rs.e. Rawalpindi. For Internet connection the requirements are
Info-Tech Cable Network Shop No. telephone lines and electricity cables in some areas.200 and afterwards Rs.100 and the ‘COMSATS’ connection(s) will be used due to its speedy Internet access and high byes in/out rate. Taps will be used outside the houses.
Here we decide which sector of the market to cater to and also carry out research on that particular segment in order to know their demands. as per our plan we will keep our customers informed via e-mail. And the success of this project is definite. 6-A. Banners.
Cable Modem Line Card BNC Connector
As for marketing plan of our project we have tried to do our best in such a short time. I s l a m a b a d. Main Market. forms. subscription procedures (on and offline both).
Info-Tech Cable Network Shop No.
Key Elements of Marketing Plan Market Research:
Marketing Research is the foundation of a marketing strategy for any firm or business. The guide would be free of cost for first four weeks. response letters. advertisements in the local newspapers. and also send them weekly T.
.V guide. Abdul-Arab r o a d. follow-up system. flyers. G-8/2. payment options and customer services facilities. sales literature. We are not trying to pursue subscriptions of a large number of customers but to offer them excellent services.
Development of Sales
We have prepared our advertisements. whether now or later as it is an era of digital media. email facility for our customers etc. about their payments. about the forth coming movies that they can watch at our offered channels. The goal here is to provide quality service even if it a small segment of the big market. We believe that our efforts will not go in vain.
. that will help people fix their technical problems related to our services or connectivity instantly. Main Market. which are. Silver offer.com
Maintenance & Customer Care
We would be catering to the needs of experienced. highly trained staff that take pride in customer satisfaction to meet Cable TV service and repair needs. 24hr news channel. There will be a separate section of e-mail. Two-way communication can help in building relationships with customers and result in more closed set Targets. Customers can download subscription forms or can submit the form online. music. Customers are more than welcome to send us their suggestions and comments.
Info-Tech has also developed its website. URL of website is: www. Pamphlets and sales promotion letters. Abdul-Arab r o a d. There are four different offers for customers.
educational assistance for illiterates etc. cartoons and channels for special children as well.
As the promotion strategies we have design Banners. movies. 6-A. G-8/2. (brochures attached).• Quality Services
Services rendered by “InfoTech” would be one of the best cable services available in town.infotech. Golden offer and Platinum offer. Posters and banners are placed in university campus on different six notice boards. “Normal offer. Posters. There are 20 channels provision with particular channels for sports. Twenty-four hour maintenance staffing supports Programming and maintaining a substantial on-site
Info-Tech Cable Network Shop No.
Incase there is a need of further information or assistance the subscribers can contact us by mail. I s l a m a b a d.
as well as the number of channels and also add the ones that are more in demand.
. Main Market. reliability and excellent customer service. 2 Technical Officers and 2 Technical Helpers are sufficient to start the operations.inventory of spare parts and maintenance materials will be additional help so failed equipment can be quickly restored to service. 2 Managers (Technical and Finance).
FUTURE Condition being that the business expands and is profitable:
As the business expands with the passage of time we wish to improve our services. I s l a m a b a d. Play movies on demand (Like Pay-Per view). Improve quality of our service by installing the most advanced technology that can be made available for the people of Pakistan.
Info-Tech Cable Network Shop No. 6-A.
New packages or offers may be introduced to attract more people to opt for our services. The setting up of this network requires a small manpower and it is decided that 1 CEO. 1 Officer (Procurement & Purchase). InfoTech Cable Network plans to hire individuals who would have a good working attitude and understand the need for quality performance. Particular attention will be given to ensure that each employee has the level of skills needed to properly handle task assigned. To provide this level of competence. G-8/2. Our future tasks will include the following: • • • Expand our network services to other areas in Rawalpindi. Abdul-Arab r o a d.
Technical Manager Technical Manager
Finance Manager Finance Manager
Officer Procurement & Purchase
Info-Tech Cable Network Shop No. Rawalpindi. G-8/2. I s l a m a b a d.ORGANIZATIONAL STRUCTURE Info-Tech Cable TV Network Shop No. 6-A.
. Main Market. Peshawar Road. Main Market. Abdul-Arab r o a d. Westridge.
6-A.Westridge. Rawalpindi. 6-A. I s l a m a b a d. Main Market.ORGANIZATIONAL STRUCTURE Info-Tech Cable TV Network. Shop No. Peshawar Road. G-8/2.
CEO Technical Manager Finance Manager Officer Procurement & Purchase Technical Officers
CH. MAZHAR HUSSAIN KASHIF NAVEED IMRAN SAMAD RIZWAN HASSAN MOHSIN ALI & SALMAN AHMED
Info-Tech Cable Network Shop No.
. Abdul-Arab r o a d.