Market Research

Customer Survey
Personal Details

Name Address

3##upation Age (e$ 5eligion

About Your Family How many members are there in your family? How many television sets do you have in the house? About You 1. How important is ! in your life? a. 2. not at all b . little c. important d . very important Number of Children Number of Adults (Age 16+)

"hy do you wat#h !? a. hobby b . rela$ation c. information d . other

3.

How many hours of ! do you wat#h ea#h day? a. less than one b . between % & ' c. between ' & 6 d . more than 6

4.

"ith whom do you wat#h ! most often? a. none b . family c. friends

5.

"ho has the main #ontrol of your ! remote #ontrol? a. you b . parents c. siblings d . friends

6.

"hat ! medium do you wat#h ! in? a. terrestrial ! b . ()* c. Cable

7.

+f ()* or Cable, have you subs#ribed with any parti#ular #hannels? Yes -lease state whi#h No

8.

.o you have ()*/Cable pa#0age #ontra#t? +f so please state the pa#0age name1 Yes -lease state whi#h No

.o you wat#h any parti#ular #hannel the most? Yes -lease state whi#h2 why? No

1!. 3n average, how many hours a day do you wat#h your favorite #hannel? a. less than one b . between % 4 ' c. between ' 4 6 d . more than 6

Islamic Television Project

Registration Number 413 !04

Copyright2003

11. "hat 0ind of programs you li0e? (you #an pi#0 more than one) "n#ormati$e %ducational %ntertainin& a. a. a. .o#umentaries 6eneral 7ilms b. b. b. News 2 !iews +nterests Comedy c. c. c. Chat (hows (tudy 2 resea#h (oaps

12. .o you have a favorite ! -rogramme(s)? Yes -lease spe#ify why No

13. .o the #urrent ! Channels offer all the types of programmes you want? Yes No

14. +f not, what 0ind of programmes would you li0e? Descri'tion

15. .o you find inde#en#y and inappropriateness in ! programmes? Yes No

16. +f *es, how inde#ent and inappropriate do you thin0 ! is? Fre(uency De&ree a. a. 3##asional 8ild b. b. 5egular 8edium c. c. !ery 3ften +nde#ent d. d. oo 3ften !ery +nde#ent

17. 9sing a s#ale from 1&:, with 1 indi#ating the least, please spe#ify the degree of inappropriateness in the following #ategories1 1. 2. 3. 4. (e$ual illustrations and impli#ations !iolen#e Anti (o#ial behaviour 3ther (pe#ify

18. "ould you wat#h #hannel +slam? Yes No "hy

1 . "hat would you li0e to see in Channel +slam?

2!. "hat benefits do you thin0 #hannel +slam will offer to you and your family?

Islamic Television Project

Registration Number 413 !04

Copyright2003

Islamic Television Project

Registration Number 413 !04

Copyright2003