You are on page 1of 3

Next Stop: U.S.

As Japan's Rich Invest


This story appears in the April 14, 2014 issue of Forbes Asia.
Comment Now
Follow Comments

In January the dollar rose to a five-year high against the previously potent yen. But thats not dissuading scores of Japans richest from investing in the U.S. espite having to cough up more yen to !uy or !uild a!road" Japans richest are enticed !y the strength and si#e of the U.S. mar$et. %rom !our!on to !oots" our listers are ma$ing their mar$. &ne !ig move came in January !y No!utada Sa'i (No. )*" when he announced Suntory would !uy Beam B+,- ././01. 2he 345 !illion deal for the li6uor giant is set to close in late ,pril. 2he com!ined entity7adding !rands li$e -a$ers -ar$ and Jim Beam to Suntorys cache of whis$ies7will !e !etter positioned to ta$e on the U.8.s iageo iageo" which has invested 34 !illion in Scotch production" and %rances 9ernod :icard 9ernod :icard and its Chivas :egal !rand. Sa'i also plans to push Suntorys !eer and wine lines.

;intage Suntory 2asting (9hoto credit< :ollofun$* Japanese retailers are also eyeing U.S. consumers. ,$io Nitori (No. )4*" founder of an eponymous home-goods discounter" studied the mar$et as far !ac$ as a 4=>0 tour. +very year Nitori flies a!out ?// employees to the U.S. to visit @al--art" 2arget and other stores to eAamine store layout and sales techni6ues. B,merica will always !e our teacher"C Nitori told %&:B+S ,SI, in 0/4/. 2his year hes opened three ,$i-Dome stores in southern California. Dis target< 4//. ,lso eApanding his U.S. footprint is -asahiro -i$i (No. 4/*" of discount shoe retailer ,BC -art" which !ought EaCrosse %ootwear in 0/40 for 34)? million. East year he opened a few anner !rand stores on the @est Coast.

,nd more listers $eep loo$ing. %ast :etailing chief 2adashi Fanai (No. 0* was rumored to !e reviewing a Gap merger a few years ago and recently withdrew from tal$s to purchase J. Crew" !ut he may come !ac$ to the ta!le. Dis Uni6lo !rand has fewer than 0/ stores in the U.S. and will need a lot more to get to the 34/ !illion in ,merican sales the company eApects !y 0/0/. 72.S.

You might also like