MARKET RESEARCH OF RURAL MARKET

PRESENTATION BY SHRUTHI

MARKET RESEARCH METHODOLOGY IS DIFFERENT FROM URBAN

THE ONLY METHODS CARRIED OUT IS

PARTICIPATORY RURAL APPRAISAL

PARTICIPATORY RURAL APPRAISAL [PRA]

STEPS INVOLVED IS
SHORLISTING LOCATIONS WHERE DIALOGUE WITH MANY RESPONDENTS
GETTING FAMILIAR AROUND THE VILLAGE MAPPING AND USAGE OF SPECIAL TOOLS SUCH AS

VENN DIAGRAM SEASONALITY DIAGRAM TIME LINE MATRIX RANKING

EXAMPLES
ITC E-CHAUPAL[MANDI SYSTEM] COLGATE CAVIN CARE ARVIND MILLS HINDUSTAN LEVER LIMITED(LIFEBUOY)

THANK YOU