Alem Mostarac Austin Holmes

Our vision statement is focused on offering the most up to date devices while keeping costs at a minimum, hoping to control the market share and be able to pay huge dividends to our shareholders.

A Broad Cost Leader B Niche Cost leader C Differentiator D Differentiator E Niche Differentiation F Differentiator

Have great low tech devices with competitive pricing.

Invest in the plant by increasing automation.

Have up to date products.

Lower prices of all products resulting in a fire sale.

Round 1 & 2:
Niche Differentiation

Round 3: Introduce TQM initiatives

Round 4-6:
We wanted to increase our contribution margin by at least 50% to 55% percent. We also wanted to decrease our variable and labor costs. In round 6, we wanted to produce a new product that was low tech and gain market share.

Round 7-9:
We wanted to focus on creating price differentiation. We also wanted to create segmentation with our products. We also lowered all of our prices and had a fire sale to reduce excessive inventory.

Things to DO:
Asses market competitors Reduce variable costs

Things NOT to do:

Simplify forecasting Neglect customers

Keep too much inventory

Strength:
In the early rounds, we had a nice product with competitive pricing.

Weakness:
Did not invest in TQM until RD 4 and RD 8. Did not change performance or speed of products until RD 4. Production was limited. Paid too many dividends early Sales forecast was not on point.

Opportunities:

Threats:

A chance to capture the market share in the low tech segment.

Threat of new products being introduced with better size and performance, as well as pricing.

Net Income was in the negative. Leverage was in the negative. Return On Assests was negative. Return on sales was negative. Long term debt was $5,531. Cash from emergency loan was way too high. ($112,344) Inventory was way too high. Accounts receivable was low.

The game was a good learning experience. It was also time consuming. A little too hard. Having a partner was a great contribution because decisions were made easier.

Any questions for Team Baldwin?

Any suggestions for Team Baldwin?