Here's how to write copy. Not just any copy, but great copy.

Copy that persuades people to change their behavior and either 1) order a product, 2) donate money to a cause, or ) send !or more in!ormation. "he secret o! great copy is using the seven #ey copy drivers $$ the emotional hot$buttons that cause people to act% !ear greed guilt anger e&clusivity salvation !lattery