Consumerism

Index
Meaning Of Consumerism Factors Affecting Consumerism Stakeholders In Consumerism Consumer Groups In India Benefits Of Consumerism

What Is Consumerism?
CHOICE THE CORE VALUE ADDICTIVE - Desire an end in itself. AROUSING AND MEETING SHORT TERM NEEDS SHOPPING FOR SENSATIONS

Marketing Concepts
Marketing Concept came into being with marketers realized that they would be able to sell more if they knew what was required by the consumers. Marketers could now understand the factors which would lead to a particular behaviour.

Factors
Psychological Factors Socio-Cultural Factors
Family Reference Group Social Class Culture Sub Culture

Personality Motivation Perception Attitude Learning

Other Factors
Monopoly and Oligopoly exists in countries like India. People are weary of the Legal and Judicial System. Consumers are thus susceptible to manipulations. These gave birth to Consumerism. Consumerism and Consumer Movement was born to counter the influences and dangers of manipulation that were posed by unscrupulous marketers.

Stakeholders in Consumerism
Consumers Business Enterprises or Industry Government

Consumer Groups in India

Voluntary Organization in Interest of Consumer Education (VOICE) Consumer Care Society Bombay Telephone Users' Association Citizen consumer and Civic Action Group (CAG) Grahak Sahayak Consumer Guidance Society of India All India Chamber of Consumers (AICOC) Consumer Coordination Council Akhil Bhartiya Upbhokta Congress Consumer Unity and Trust Society Consumer Rights Education & Awareness Trust (CREAT) Rajkot Saher/Jilla Grahak Suraksha Mandal Upbhokta Sanrakchhan & Kalyan Samiti Upbhokta Margdarshan Samiti "UMAS"

Evolution of Pollution Man Consumer Group Initiative

Anti Cigarette Campaigns Consumer Group & Govt. Initiative

ASCI Industry Initiative

Advertising Standards Council of India (ASCI) (1985) has adopted a Code for Self-Regulation in Advertising. It is a commitment to honest advertising and to fair competition in the market-place. It stands for the protection of the legitimate interests of consumers and all concerned with advertising - advertisers, media, advertising agencies and others who help in the creation or placement of advertisements. Fewer false, misleading claims Fewer unfair advertisements Increasing respectability

Good Knight - ASCI Rulings

Godrej Sara Lee Ltd(*) (Good Knight Aerosol) Chutti TV Aerosol as a fragrant and the actors are inhaling it. This is highly objectionable as one must not inhale a pesticide even if it is safe. The cannister for the aerosol resembles that of `Hit spray for cockroaches and other pests. These insecticides are far more dangerous and should not be inhaled directly.

Government (RBI) Initiative

Benefits of Consumerism
Consumer Education Consumer Groups can liaison between Government & Industry Product Research & Information to Consumer Inculcate Honesty, Responsiveness & Responsibility on to Manufacturers & Marketers. Move towards Societal Concept of Marketing