Published by: wikileaks.

org Amway eyes Rs 2,500 cr in India from Nutrilite

INDIA COUNTRY BRIEF 110222> Released on 2013-09-09 00:00 GMT

New Delhi, Feb 22 (PTI) FMCG firm Amway today said it expects its flagship nutritional brand 'Nutrilite' to achieve sales of Rs 2,500 crore in India by 2012-end on the back of the new product ranges. "Nutrilite will easily cross Rs 1,000 crore by the end of this year. With the launch of the new products, we are targeting sales of Rs 2,500 crore from the brand by 2012," Amway India Managing Director and Chief Executive Officer William S Pinckney said. The company, which today announced its entry into the kids nutritional category by launching five products under Nutrilite, said the brand currently contributes around Rs 900 crore to its overall sales. Globally, the brand is worth around USD 3.2 billion (Rs 14,450 crore). Amway Responds to Food Crisis in the Horn of Africa Market Watch (press release) ADA, Mich. and CAPE TOWN, South Africa, Sept. 7, 2011 /PRNewswire via COMTEX/ -- Today, Amway announced that it will provide $100000 toward relief efforts for the food and water crisis in Eastern Africa. Amway will be working through CARE, ...