I said YES!

106 E Oak St #2 Chicago, IL 60611 Owner: Jenn Keating

Mission Statement
I said YES! is a very loyal company, and committed to their customers at our very best. We pride ourselves on taking the time to find the perfect dress, provide the best experience that you deserve, and make you feel glamorous on your special day. It is our job that we tailor to our customer to suit their needs in what they want.

Brand Image
Beautiful, elegant, fashionable, yet unforgettable for their special moment. Very welcoming, friendly, outstanding service, and reasonable pricing!

Target Market
Age: 18- 45 Income: Dresses start at $500-$5,500
o Income around $30,000-$70,000

Gender: Females

Store Atmospherics
Taste: Champagne toast after saying yes to a dress. (No food/gun around the dresses). Touch: All the different textures of each dress, for lace, satin, silk (all the different types), velvet and many more. Also, there will be veils, bird cages, and head pieces..

Sight: When you walk in to the store, there will be a little waiting area (With nice comfy chairs and couches, to make your feel welcome while you wait for your appointment.)
Sound: There will be soft classical music playing throughout the store.

Smell: The smell of the store will be very natural, not perfumery, but a welcoming smell that will not over power. Like a clean linen.

Types of Merchandise
Dresses Veils Accessories Shoes

Mannequins
Metal Iron Dress Form Mannequin: $79.95 x 3 + = $239.85 Black Wood Tripod: $45 x 4 = $180 TOTAL: $419.85

Signage
Operational Sign: Conversational Sign:

Dressing Room
Are you happy?

How to save??
Buy any pair of shoes ($50+) with a purchase of a veil and dress, and receive 15% off final price!!

Fixtures
Black Jewelry Showcase with LED bar Light =$1,900 Shoe ladder: $179 x 2= $358 Wedding dress shelf: $179 x 15 = $2,685 Corner shelf: $79 x 3 = $237 TOTAL: $5,180

Lighting
Track Lighting Kit: $75.12 x 9= $676.08 Light Half Sconce: $34.97 x 5=$174.85 Spot lights: $16.11x30=$483.30 Chandelier: $116x4=$464 Table lamp: $19.99 x 1 = $19.99 Light bulb wall holder: $0.97 x 8= $7.76 Track Lighting Fixture: $27.97x6=$167.82 TOTAL: $1,993.80

Miscellaneous
Small Spaces Living Room Value Bundle( Bridal rooms): $346 x4 = $1,384 Sofa and Loveseat = $1,854 Triplet End Table= $61.52 x1= $ 61.52 Coffee Table= $205.99 Reception desk =$300 x1 =$300 High-Back Chair, Black =$79 Wool Shag Rug = $209 x 1 = $209 Full Length mirrors= $199 x9= $1,791 Square mirrors (pack 4)= $29 TOTAL: $5,913.51

Fixture floor plan

Lighting floor plan

Back Wall Elevation

Window Displays

TOTAL BUDGET
Fixture: $5,180 Mannequins: $419.85 Lighting: $1,993.80 Miscellaneous: $5,913.51

GRAND TOTAL: $13,507.16