MBA Part-II (Semester-IV) 1

Course Overview
The objective of the subject is to make students conversant with a set of
management guidelines which specify the firms product-market position, the directions
in which the firm seeks to grow and change the competitive tools it will employ, the
strengths it will seek to exploit and the weaknesses it will seek to avoid. trategy is a
concept of the firms business which provides a unifying theme for all its activities.
Course Syllabus
Group I:
!efining trategic "anagement, #haracteristics of trategic "anagement Types
and $ierarchy, %ormulation of trategy& 'arious tages and #omponents of
trategic "anagement, !etermination of various objectives like corporate,
divisions and departmental objectives& 'ision, "ission and (urpose,
)nvironmental canning& *nternal + )xternal environment, Types of trategies,
,uidelines for crafting strategies, Tailoring strategies to fit specific *ndustry.
Group II:
trategic -nalysis and #hoice& )nvironmental Threat and .pportunity (rofile
/)T.(0, .rgani1ational #apability (rofile 2 trategic -dvantage (rofile,
#orporate (ortfolio -nalysis 2 3.T -nalysis, ynergy and !ysergy 2 ,-(
-nalysis, (orters %ive %orces "odel of #ompetition, "c 4inseys 5s %ramework,
,) 6 #ell "odel, !istinctive competitiveness 2 election of matrix while
considering all models discussed above, *mplementation of strategy& -nalysis
and development of organi1ational policies-marketing, production, financial,
personnel and management information system, trategy implementation& *ssues
in implementation 2 (roject implementation 2 (rocedural implementation.
Group III:
7esource -llocation /Technological and demand forecasting0- 8udgets 2
.rgani1ation tructure 2 "atching structure and strategy, 8ehavioural issues 2
9eadership style 2 #orporate culture 2 'alues 2 (ower 2 ocial responsibilities 2
)thics- 8uilding a capable organi1ation, %unctional issues 2 %unctional plans and
policies 2 %inancial, "arketing, .perations and (ersonnel plans and policies,
trategy )valuation 2 *mportance. ymptoms of malfunctioning of strategy 2
.rgani1ation anarchies, .perations #ontrol and trategic #ontrol- "easurement
of performance 2 -naly1ing variances 2 7ole of organi1ational systems in
evaluation, 7escheduling of resources-Techni:ues for improving organi1ation
effectiveness.
Reomme!"e" #e$ts
9awrence 7. ;auch, 3illiam %. ,lueck, Business Policy and Strategic
Management, "c,raw-$ill, <
th
)dition.
;ohn -. (earce **, 7.8. 7obinson, ;r., Strategic Management, =
rd
)dition,
-.*.T.8.. (ublications, !elhi.
%red 7. !avid, Strategic Management - Concepts and Cases, (earson
)ducation, 1>
th
)dition, ?>><.
I!strutio!s
The external paper will carry <> marks and would be of three hours duration. The
:uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper
will consist of nine :uestions, three from each group. #andidates will be re:uired
to attempt five :uestions in all, selecting not more than two :uestions from each
group
The internal paper will carry <> marks and it will be distributed as follows&
Two "id-emester Tests each carrying 1> marks
Two -ssignments each carrying 1> marks
#lass (articipation and -ttendance to be of 1> marks.
School of Management Studies, Punjabi University, Patiala
%&' Strate(i Ma!a(eme!t
MBA Part-II (Semester-IV) ?
Course Overview
The objective of the subject is to blend theory, concepts and applications in a
comprehensive and clear presentation. The course works from a strong theoretical
foothold and apply behavioral science knowledge to the development of organi1ational
structures, strategies, and processes.
Course Syllabus
Group I:
.rganisational #hange& why, how, for whom, forces of change, significance and
importance of change, nature of change, process of organisational change,
coping strategies for change, resistance to change, managerial options for
implementing change, guidelines facilitating change.
Group II:
*ntroduction to .rganisational !evelopment& !efinition, need, assumptions,
historical development, issues, and future of .!& "odels and theories and
planned change. (rocess of .!, issues in consultant-client relationship.
Group III:
.! *nterventions& (lanning interventions@ $uman resource management
intervention, Team interventions@ $uman process interventions, Techno-
structural interventions. *nter group and Third party peacemaking interventions,
#omprehensive interventions, tructural interventions, personal interventions,
%uture of .!, 7esearch on .!.
Reomme!"e" #e$ts
Thomas ,. #ummings and #hristopher ,. 3orley, Organiation !evelopment
and Change, Thomson outh-3estern, Ath )dition ?>>B.
Cilakant ', "anaging .rganisational #hange, age (ublications #hennai, ?>>B.
-bad, -hmed, !eveloping "ffective Organiation, ri 7am #entre for *ndustrial
7elations, Cew !elhi, 9atest )dition.
I!strutio!s
The external paper will carry <> marks and would be of three hours duration. The
:uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper
will consist of nine :uestions, three from each group. #andidates will be re:uired
to attempt five :uestions in all, selecting not more than two :uestions from each
group
The internal paper will carry <> marks and it will be distributed as follows&
Two "id-emester Tests each carrying 1> marks
Two -ssignments each carrying 1> marks
#lass (articipation and -ttendance to be of 1> marks.
School of Management Studies, Punjabi University, Patiala
%&) Or(a!isatio!al *evelopme!t +
C,a!(e
MBA Part-II (Semester-IV) =
Course Syllabus
Group I:
*ntroduction to )thics and 'alues and their importance in 8usiness& )thical
issues in capitalism and market system@ )thical and ocial systems. The social
responsibility of 8usiness, )thical conflicts, 3histle blowing.
Group II:
)thics and organisations, )thics in human resource management and
organisational culture@ )thics in marketing, )thics in finance, )thical codes and
incentives in corporate sector.
Group III:
8roader ethical issues in society-- corruption, ecological concerns,
discrimination on the basis of gender, caste or race@ ethics and information technology,
impact of ,ovt. policies and laws on ethics, resolving ethical dilemmas.
Reomme!"e" #e$ts
ekhar, 7.#., "thical Choices in Business, 7esponse 8ooks, Cew !elhi,
1665.
.4.#hakraborty, Managerial #ransformation by $alues, age (ublications,
Cew !elhi, 166=.
-nanta 4. ,iri, $alues, "thics and Business% Challenges for "ducation and
Management, 7awat (ublication, ;aipur.
I!strutio!s
The evaluation will be as follows&
"aximum "arks& 1>>
*nternal -ssessment& 1>>
School of Management Studies, Punjabi University, Patiala
%&% Semi!ar o! Busi!ess -t,is a!"
Values
MBA Part-II (Semester-IV) B
1.
Course Overview
Dpon the satisfactory completion of this course the students will be able to&
1. understand the theory of consumer and industrial buyer behaviour@
?. be able to recogni1e and apply appropriate theory in order to solve practical
marketing and product management problems@
=. understand how information and communication flows, and external influences
can affect purchasing decisions@
B. be able to analy1e general marketing strategy and provide advice on basic
consumerEindustrial buyer behaviour issues@
Course Syllabus
Group I:
"acro and micro aspects of consumer 8ehaviour and their relevance to *ndian
economy. #onsumer 8ehaviour and "arketing trategy, )xternal *nfluences&
cross- cultural variations in #onsumer 8ehaviour, ocial class and its influence
on #onsumer 8ehaviour, group dynamics and consumer reference groups, the
household life cycle, %amily decision making.
Group II:
*nternal *nfluences& consumer needs and motives, personality and #onsumer
8ehaviour, consumer perception and marketing strategy, learning, memory and
product positioning. #onsumer -ttitude& -ttitude formation and change,
communication, self-concept and its applications, psychographics and life style.
Group III:
(ersonal influence and opinion leadership2diffusion of innovations& the diffusion
process, the adoption process 2 consumer decision making process2levels,
models, information search, evaluation criteria, post-purchase 8ehaviour2
#onsumer expectation and satisfaction2managing dissonance.
Reomme!"e" #e$ts
chiffman, 9. ,. and 4anuk, 9. 9., Consumer Behaviour, (rentice-$all of
*ndia, Cew !elhi, ?>>F.
$awkins, !., *., Consumer Behaviour% Building Mar&eting Strategy, Tata
"c,raw-$ill (ublishing #ompany 9td., Cew !elhi, ?>>5.
8lackwell, 7oger !., "iniard, (aul 3., and )ngel, ;ames %., Consumer
Behaviour, outh-3estern, 6th )dition, ?>>1.
I!strutio!s
The external paper will carry <> marks and would be of three hours duration. The
:uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper
will consist of nine :uestions, three from each group. #andidates will be re:uired
to attempt five :uestions in all, selecting not more than two :uestions from each
group
The internal paper will carry <> marks and it will be distributed as follows&
Two "id-emester Tests each carrying 1> marks
Two -ssignments each carrying 1> marks
#lass (articipation and -ttendance to be of 1> marks.
School of Management Studies, Punjabi University, Patiala
%&. Co!sumer Be,aviour
MBA Part-II (Semester-IV) <
Course Overview
The course has been developed so as to provide the students with macro and
micro aspects of )xport "arketing. *t will make them aware about *ndias standing at
global level.
Course Syllabus
Group I:
Cature + cope of )xport "arketing, its differentiation from domestic marketing,
#onceptual framework of *nternational Trade, 8alance of Trade, 8alance of
(ayment, 7egional )conomic *ntegrations and their role in global trade, Tariffs
and Con-Tariff barriers in *nternational trade, *nternational *nstitutions for trade
promotion 2 *"%, 3T., *87!
Group II:
*ndias hare in global trade, #omposition of *ndias trade and its direction,
*ndias Trade-policy framework, *nstitutional infrastructural framework for export
promotion in *ndia, %oreign market entry, (roduct mix, (ricing, !istribution and
(romotion.
Group III:
)xport %inancing and !ocumentation, 7ole of )xim 8ank and other institutions,
(rocessing of an )xport .rder, Guality #ontrol and pre-shipment inspection,
9egal framework of *nternational trade
Reomme!"e" #e$ts
#ondiff, till + ,ovani, Sales Management, (rentice-$all of *ndia, Cew
!elhi, 166A.
3right, 3inter and Heigler, 'dvertising, Tata "c,raw-$ill (ublishing #o.
9td., Cew !elhi, <
th
)dition.
#hunawalla and ethia, (oundations of 'dvertising ) #heory * Practice,
$imalaya (ublishing $ouse, "umbai, 5
th
)dition, ?>>A.
I!strutio!s
The external paper will carry <> marks and would be of three hours duration. The
:uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper
will consist of nine :uestions, three from each group. #andidates will be re:uired
to attempt five :uestions in all, selecting not more than two :uestions from each
group
The internal paper will carry <> marks and it will be distributed as follows&
Two "id-emester Tests each carrying 1> marks
Two -ssignments each carrying 1> marks
#lass (articipation and -ttendance to be of 1> marks.
School of Management Studies, Punjabi University, Patiala
%&/ -$port Mar0eti!(
MBA Part-II (Semester-IV) F
Course Overview
The objective of this course is to introduce the learner to the service sector
management in an organi1ation and to the process providing the service. To this end,
we will understand the strategic role of services marketing and develop the ability to
define and analy1e the problems dealt with by managers.
Course Syllabus
Group I:
The )mergence of ervice )conomy, Cature, cope and #oncept of ervices
"arketing, !ifference in ,oods and ervices "arketing, "arketing #hallenges in
ervice 8usinesses, "arketing %ramework for ervices 8usinesses, 7elationship
"arketing& #oncept, 8enefits and trategies, ervices "arket egmentation,
Targeting and (ositioning.
Group II:
The ervice #lassification, ervice (roduct !evelopment, #onsumer 8ehaviour
in ervices, #ustomer )xpectation of ervices, #ustomer (erception of ervices,
%ormulating "arketing "ix for ervices "arketing, *nternal "arketing, )mployee
)mpowerment, #ustomer *nvolvement in ervices.
Group III:
Guality *ssues and Guality "odels@ "anaging (roductivity and !ifferentiation in
ervices .rgani1ations@ !emand-upply "anagement@ -dvertising, 8randing
and (ackaging of ervices, ervice 7ecovery "anagement@ -pplications of
ervices "arketing /#ase tudies0.
Reomme!"e" #e$ts
Heithmal, '. -. and 8itner, ". ;., Services Mar&eting, Tata "c,raw-$ill
(ublishing #ompany 9td., Cew !elhi, B
th
)dition, ?>><.
9ovelock, #hristopher $., Services Mar&eting% People, #echnology,
Strategy, (earson )ducation, Cew !elhi, <
th
)dition, ?>>F.
hankar 7avi, Service Mar&eting, )xcel 8ooks, Cew !elhi, ?>>?.
I!strutio!s
The external paper will carry <> marks and would be of three hours duration. The
:uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper
will consist of nine :uestions, three from each group. #andidates will be re:uired
to attempt five :uestions in all, selecting not more than two :uestions from each
group
The internal paper will carry <> marks and it will be distributed as follows&
Two "id-emester Tests each carrying 1> marks
Two -ssignments each carrying 1> marks
#lass (articipation and -ttendance to be of 1> marks.
School of Management Studies, Punjabi University, Patiala
%&1 Mar0eti!( o2 Servies
MBA Part-II (Semester-IV) 5
Course Overview
To make students understand about the growing recognition that the twin goals
of cost reduction and service enhancement can be achieved through logistics and
supply chain management.
Course Syllabus
Group I:
Cature and scope of logistics, defining physical distribution and understanding its
activity centers. (hysical !istribution and its relationship with marketing and
material management. *nterdependence of transaction and exchange actions.
*mportance of channels and concept of logistical support. ,eo-market dynamic
logistical operation, its elements and network. *ntegrated (hysical distribution
and competitive actions of a company. (hysical distribution and elements of
*nventory& *nventory costs@ concept of ).G, afety tock.
Group II:
Transportation + (hysical distribution& !ifferent transportation modes and their
pros and cons. )valuation of transport decision. %reight rate structure and road
transportation. ea + -ir cargo-tariff structure. (ractices and procedures of their
operation and services provided by them. *ntermodal transportation.
#ontainerisationIs concept and its operation. *nland container depot + terminals
in *ndia 9iner hipping conferences -its norms and practices. #hartering
principles and practices. *nsurance and claim procedures in different modes of
transportation. 7eviewing transportation infrastructure in *ndia. *nterstate tariffs
and documentation. #arrier consignee liabilities. (ricing and related services.
Group III:
)lements of storage and material handling, including warehousing and packing
alternatives. 7eceipt and dispatch and loading and unloading. $andling
machinery. !ispatch of vehicles. ystem design and administration. Total costs
planning, minimum tota1 costs policy, maximum customer service policy,
maximum profit policy, .rganisation and #ontrol for physical distant *nformation
system for (.!. *nformation system in 9ogistics.
Reomme!"e" #e$ts
8owersox !onald ;., +ogistical Management, "acmillan (ublishing #o.,
*nc., Cew Jork.
"artin #hristopher, +ogistics and Supply Chain Management, (earson
)ducation, Cew !elhi, ixth )dition, ?>><.
I!strutio!s
The external paper will carry <> marks and would be of three hours duration. The
:uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper
will consist of nine :uestions, three from each group. #andidates will be re:uired
to attempt five :uestions in all, selecting not more than two :uestions from each
group
The internal paper will carry <> marks and it will be distributed as follows&
Two "id-emester Tests each carrying 1> marks
Two -ssignments each carrying 1> marks
#lass (articipation and -ttendance to be of 1> marks.
School of Management Studies, Punjabi University, Patiala
%&3 Ma!a(eme!t o2 4o(istis
MBA Part-II (Semester-IV) A
Course Syllabus
Group I:
7ural ocio-)conomic environment and impact of urbani1ation, industriali1ation
and globali1ation on rural communities. 7ural "arket )nvironment . 7ural
!emand and 7ural "arket *ndex. 7ural "arketing and (roblems in 7ural
"arketing.
Group II:
7ural "arketing trategies with special reference to & 7ural "arket
segmentation. (roduct trategies. (ricing trategies. !istribution trategies.
(romotion trategies . "arketing #ommunication in 7ural "arkets. "arketing
7esearch.
Group III:
)conomic of selling in rural markets. %ormulation of rural marketing policies. case
studies relating to rural marketing of successful companies.
Reomme!"e" #e$ts
!ogra 8alram, ,ural Mar&eting% Concepts and Practices, Tata "c-,raw $ill,
Cew !elhi
4rishnamacharyulu #sg, 9alitha 7amakrishnan, Cases in ,ural Mar&eting,
!orling 4indersley /*ndia0 (vt 9td
7uchika 7amakrishnan, ,ural Mar&eting -n -ndia% Strategies 'nd Challenges,
Cew #entury (ublications, ?>>F.
I!strutio!s
The external paper will carry <> marks and would be of three hours duration. The
:uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper
will consist of nine :uestions, three from each group. #andidates will be re:uired
to attempt five :uestions in all, selecting not more than two :uestions from each
group
The internal paper will carry <> marks and it will be distributed as follows&
Two "id-emester Tests each carrying 1> marks
Two -ssignments each carrying 1> marks
#lass (articipation and -ttendance to be of 1> marks.
School of Management Studies, Punjabi University, Patiala
%'& Rural Mar0eti!(
MBA Part-II (Semester-IV) 6
Course Syllabus
Group I:
trategic (lanning, -nalytical tools in strategic management& 7ole of * in
strategic planning, strategic -nalysis, trategic choice, trategic
*mplementation@ *nformation ystems, Types of *nformation ystems@ trategic
(lanning for *@ trategy of * with the wider set of strategies, $istory of *
trategic (lanning, #ontents of trategic (lan.
Group II:
*nformation ystems trategic (lanning, toolkit@ 3.T, ector analysis, strategic
importance analysis, 8enefit level matrix, *ndustry analysis, ,eneric 8usiness
trategy, trategic Trust, 8usiness "odelling, evolutionary models. *nformation
re:uirements analysis. -lternative classifications of planning framework. Top
down aligning of * and business strategies. *nformation value and * investment
Group III:
#ompetitive advantage from * strategies@ 8usiness re-engineering@
.rganisational learning@ * resource management@ the role of *, the location of
*, the organisation of *, "atching * resource to business community.
Reomme!"e" #e$ts
3endy 7obson, Strategic Management and -nformation Systems, (earson
%urther )ducation, ?>>6.
teve #larke, -nformation systems strategic management% an integrated
approach, Taylor (rint on !ema, ?
nd
)d., ?>>F.
9audon and 9audon, Management -nformation Systems% Organisation and
#echnology, (rentice-$all of *ndia (rivate 9imited, F
th
)d., 1666.
I!strutio!s
The external paper will carry <> marks and would be of three hours duration. The
:uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper
will consist of nine :uestions, three from each group. #andidates will be re:uired
to attempt five :uestions in all, selecting not more than two :uestions from each
group
The internal paper will carry <> marks and it will be distributed as follows&
Two "id-emester Tests each carrying 1> marks
Two -ssignments each carrying 1> marks
#lass (articipation and -ttendance to be of 1> marks.
School of Management Studies, Punjabi University, Patiala
%'' Strate(i I!2ormatio!
Systems
MBA Part-II (Semester-IV) 1>
Course Syllabus
Group I:
.verview of ystems -nalysis and !esign@ oftware applications today-the
changing scenarios-*ntroduction to different methodologies and tructured
ystem -nalysis (roblem-identification-re:uirement analysis& tools and
techni:ues-feasibility analysis-.perational, Technical and )conomical %easibility,
details of !9# approach, 8usiness ystems #oncept& ystems !evelopment
9ife #ycle& (roject election@ %easibility tudy.
Group II:
Tools for -nalysis and !esign of 8usiness ystems& "ethodologies -vailable&
Ceed for tructured Techni:ues& tructured Techni:ues -vailable ystem
7e:uirement pecification and -nalysis& !ata %low !iagrams& !ata !ictionaries&
(rocess .rganisation and *ntersections& !ecision -nalysis& !ecision Trees and
Tables& )xpansion. )xplosion and Cormali1ation, !etailed !esign@ "odulation@
"odule pecification@ %ile !esign.
Group III:
!ata 8ase !esign, ystem #ontrol and Guality -ssurance@ !ocumentation
Tools@ Testing Techni:ues -vailable@ ystem #ontrols and -udit Trails@ ystem
-dministration and Training@ #onversion and .perations (lan, $ardware and
oftware election@ $ardware -c:uisition@ 8enchmarking, 'endor election.
.perating ystem election , 9anguage (rocessors, (erformance and
-cceptance Testing #riteria, "anaging !ata (rocessing in an .rganisation@ !ata
(rocessing etup@ (roject "anagement Techni:ues for "anaging oftware
(rojects.
Reomme!"e" #e$ts
4endall + 4endall, Systems 'nalysis and !esign, 5th ed. (rentice-$all of *ndia,
Cew !elhi, ?>>A.
!ennis, 3ixom + 7oth, Systems 'nalysis and !esign, 3iley-*ndia, =
rd
)d. ,
?>>F.
'. 7ajaraman, 'nalysis and !esign of -nformation Systems, .nd "d. (rentice-
$all of *ndia, Cew !elhi, ?>>B.
-wad, )lias "., Systems 'nalysis and !esign, ?nd )d., ,algotia (ublications,
Cew !elhi, 1666.
I!strutio!s
The external paper will carry <> marks and would be of three hours duration. The
:uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper
will consist of nine :uestions, three from each group. #andidates will be re:uired
to attempt five :uestions in all, selecting not more than two :uestions from each
group
The internal paper will carry <> marks and it will be distributed as follows&
Two "id-emester Tests each carrying 1> marks
Two -ssignments each carrying 1> marks
#lass (articipation and -ttendance to be of 1> marks.
School of Management Studies, Punjabi University, Patiala
%') System A!alysis + *esi(!
MBA Part-II (Semester-IV) 11
Course Syllabus
Group I:
*ntroduction to oftware engineering, phases in oftware development. oftware
development processes models, role of management in oftware development,
role of metric and measurement. oftware re:uirement specifications, role of
7, problem analysis, structuring information, dataflow diagram and data
dictionary, prototyping, other toolsEmethods for analysis, re:uirement
specification, validation, metrics.
Group II:
(lanning a software project, cost estimation, project scheduling, staffing and
personnel planning, team structure, oftware configuration management,
oftware #onfiguration management plans, :uality assurance plans, project
monitoring plans, risk management.
Group III:
!etailed design, module specifications, detailed design and process design
language, verification, metrics, coding, programming practice, verification
metrics. Testing, testing fundamentals, functional testing, structural testing,
testing process, metrics.
Reomme!"e" #e$ts
7.). %airley, Soft/are "ngineering Concepts, Tata "c,raw-$ill, ?>>6.
3aman . ;awadekar, Soft/are "ngineering, Tata "c,raw-$ill, ?>>B.
*an ommervile, Soft/are "ngineering, !orling 4indersley /*ndia0 (vt 9td,
?>>A.
(ankaj ;alote, 'n -ntegrated 'pproach to Soft/are "ngineering, =
rd
)d.,
Carosa (ublishing $ouse, ?>>F.
7oger. . (ressman, Soft/are "ngineering% ' Practitioner0s 'pproach,
"c,raw $ill, Cew !elhi, Fth )d., ?>>F.
I!strutio!s
The external paper will carry <> marks and would be of three hours duration. The
:uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper
will consist of nine :uestions, three from each group. #andidates will be re:uired
to attempt five :uestions in all, selecting not more than two :uestions from each
group
The internal paper will carry <> marks and it will be distributed as follows&
Two "id-emester Tests each carrying 1> marks
Two -ssignments each carrying 1> marks
#lass (articipation and -ttendance to be of 1> marks.
School of Management Studies, Punjabi University, Patiala
%'5 So2tware -!(i!eeri!(
MBA Part-II (Semester-IV) 1?
Course Syllabus
Group I:
#onceptual %oundation of 8usiness (rocess 7e-engineering@ 7ole of information
Technology in 8(7@ (rocess *mprovement and (rocess 7edesign@ 8(7
)xperiences in *ndian *ndustry.
Group II:
(rocess identification and "apping@ 7oleE-ctivity !iagrams@ (rocess 'isioning
and 8enchmarking& 8usiness (rocess *mprovement.
Group III:
8usiness (rocess 7edesign@ "an "anagement for 8(7 *mplementation@ 7e-
organi1ing (eople and "anaging #hange.
Reomme!"e" #e$ts
7. 7adhakrishnan, Business Process ,eengineering% #e1t and Cases,
(rentice-$all of *ndia (vt 9td, ?>>A.
"ichael $ammer, ;ames #hampy, ,eengineering the Corporation% '
Manifesto (or Business ,evolution, $arper #ollins (ublishers, ?>>B.
;ayaraman,".., Business Process ,e-engineering, Tata "cgraw $ill, 1
st
)d., 166F.
#arr, !. 4. and ;ohanson, $. ;., Best Practices in ,e-engineering, Cew
Jork, "c,raw $ill, 166<.
#oulson Thomas, #., Business Process ,e-engineering% Myth + ,eality
9ondon, 4ogan (age, 166B.
I!strutio!s
The external paper will carry <> marks and would be of three hours duration. The
:uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper
will consist of nine :uestions, three from each group. #andidates will be re:uired
to attempt five :uestions in all, selecting not more than two :uestions from each
group
The internal paper will carry <> marks and it will be distributed as follows&
Two "id-emester Tests each carrying 1> marks
Two -ssignments each carrying 1> marks
#lass (articipation and -ttendance to be of 1> marks.
School of Management Studies, Punjabi University, Patiala
%'% Busi!ess Proess + Re-
e!(i!eeri!(
MBA Part-II (Semester-IV) 1=
Course Syllabus
Group I:
)nterprise 7esources (lanning& )volution of )7(-"7( and "7( ** - problems of
system islands need for system integration and interface-early )7( (ackages-
)7( products and "arkets - opportunities and problems in )7( selection and
implementation@ )7( implementation identifying 7( benefits team formation-
#onsultant intervention-election )7(-(rocess of )7( implementation.
Group II:
"anaging changes in *T organisation -(reparing *T infrastructure-"easuring
benefits of )7(-*ntegrating with other systems& The emergence of reengineering
concept- concept of business process rethinking of processes identification of re-
engineering need-preparing for re-engineering -implementing change-change
management-8(7 + )7(@ upply #hain "anagement& The concept of value
chain differentiation between )7( and #"- #" for customer focus-nee and
specificity of #"
Group III:
#" scenario in *ndia-products and markets of ehl-issue in selection and
implementation of #" solution -#7" solutions@ )- 8usiness& *ntroduction to 1-
Cet technologies-)volution of )-#ommerce, )!* and )-8usiness - business
opportunities basic and advanced business models on internet- internet banking
and related technologies- security and privacy issues- technologies for )-
8usiness. %uture and ,rowth of )-8usinessIs.
Reomme!"e" #e$ts
9angenalter, -. ,ary, "nterprise ,esources Planning and Beyond2 t. 9ucie
(ress, D-, 1st )dition, ?>>>.
-lexis, 9eon, ",P !emystified. Tata "c,raw $ill, 1
st
)d., ?>>>.
"ahadeo ;aiswal and ,anesh 'anapalli, #e1tboo& of "nterprise ,esource
Planning, "acmillan (ublishers *ndia, ?>><.
(arthasarathy, "nterprise ,esource Planning- Managerial * #echnical
Perspective, Cew -ge *nternational, ?>>5.
I!strutio!s
The external paper will carry <> marks and would be of three hours duration. The
:uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper
will consist of nine :uestions, three from each group. #andidates will be re:uired
to attempt five :uestions in all, selecting not more than two :uestions from each
group
The internal paper will carry <> marks and it will be distributed as follows&
Two "id-emester Tests each carrying 1> marks
Two -ssignments each carrying 1> marks
#lass (articipation and -ttendance to be of 1> marks.
School of Management Studies, Punjabi University, Patiala
%'6 -!terprise Resoure Pla!!i!(
MBA Part-II (Semester-IV) 1B
Course Overview
This course is an analysis leading to the appraisal and pricing of securities. *t
discusses the income generating ability of securities, forecasts of trends in the stock
and bond markets, fundamental and technical analysis, application of "odern (ortfolio
Theory, analysis of active and passive investment strategies, and measurement of
portfolio performance.
Course Syllabus
Group I:
.bjectives and (rinciples of *nvestment& risk and return& *nvestment alternatives-
hares, !ebentures, ,ovt. ecurities, (ublic !eposits, "utual %unds, D9*(,
)T%, (%, C#, (ost .ffice and 8ank deposits. *ndian tock "arket& structure,
(layers, )xchanges, !epositories.
Group II:
ecurities 'aluation-'aluation models of e:uity shares. *nvestment -nalysis@
%undamental analysis covering economic, industry and company analysis@
Technical -nalysis and chartist techni:ues@ )fficient "arket hypothesis@ %orm
and tests, 7andom walk analysis.
Group III:
(ortfolio "anagement& #oncept, .bjectives and ignificance@ (ortfolio Theories&
"arkowit1 model, harpe model, #apital -sset (ricing model, -rbitrage (ricing
Theory@ (ortfolio selection and *nternational diversification techni:ues. (ortfolio
revision& cope and formula plans.
Reomme!"e" #e$ts
%ischer !onald )., ;ordan 7onald ;., ecurity -nalysis and (ortfolio
"anagement, (rentice hall of *ndia, Cew !elhi.
'. -. -vadhani, *nvestment "anagement, $imalaya (ublishing $ouse, "umbai,
?>>=.
%rancis, ; .#., "anagement of *nvestments, "c,raw-$ill 8ook #ompany, ?nd
edition.
"arshall ;.%. and 'ipul 4. 8ansal, %inancial )ngineering-- - #omplete ,uide to
%inancial *nnovation, (rentice-$all of *ndia (rivate 9imited, Cew !elhi, econd
edition, 1666.
%rank 7eilly 4eith 8rown *nvestment -nalysis + (ortfolio "anagement, 5th
)dition , hroff (ublications
I!strutio!s
The external paper will carry <> marks and would be of three hours duration. The
:uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper
will consist of nine :uestions, three from each group. #andidates will be re:uired
to attempt five :uestions in all, selecting not more than two :uestions from each
group
The internal paper will carry <> marks and it will be distributed as follows&
Two "id-emester Tests each carrying 1> marks
Two -ssignments each carrying 1> marks
#lass (articipation and -ttendance to be of 1> marks.
School of Management Studies, Punjabi University, Patiala
%'. Seurity A!alysis a!" Port2olio
Ma!a(eme!t
MBA Part-II (Semester-IV) 1<
Course Overview
The overall objective of the course is to enable the learner to know when and
how to manage risks with derivatives and is expected understand how risk management
creates value. The learner will be exposed to the recent risk management development
and empirical evidences on current practices and should be able to have a good
balance of theory and practice in risk management
Course Syllabus
Group I:
*ntroduction to risk, risk measurement methods. *ntroduction to derivatives&
%utures and forwards - valuation approach. .ptions - features and types, .ption
trading strategies. .ption - valuation approaches.
Group II:
waps and swap valuation. *nterest rate derivatives. "anaging stock price risk,
credit risk, operational risk, interest rate risk, %.7)K risk, catastrophic risk,
li:uidity risk, technology risk, and environmental risk.
Group III:
7isk management system in a bank and financial institution, *ntegrated risk
management system. #ommodity !erivatives in *ndia- #onceptual framework,
growth and recent developments. )8* framework for derivatives trading in *ndia
Reomme!"e" #e$ts
;ohn #. $ull, Options, (utures and Other !erivatives, (earson (rentice
$all, %ifth edition, ?>>F.
7obert -. trong, !erivatives- -n *ntroduction, Thomson outh 3est
publishers,?>>?
I!strutio!s
The external paper will carry <> marks and would be of three hours duration. The
:uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper
will consist of nine :uestions, three from each group. #andidates will be re:uired
to attempt five :uestions in all, selecting not more than two :uestions from each
group
The internal paper will carry <> marks and it will be distributed as follows&
Two "id-emester Tests each carrying 1> marks
Two -ssignments each carrying 1> marks
#lass (articipation and -ttendance to be of 1> marks.
School of Management Studies, Punjabi University, Patiala
%'/ *erivatives a!" Ris0 Ma!a(eme!t
MBA Part-II (Semester-IV) 1F
Course Overview
The objective of this course is to develop the ability in the students to gain
knowledge, insights and analytical skills related to how a firms manager can go about
designing, implementing, and using planning and #ontrol systems to implement firms
strategies.
Course Syllabus
Group I:
"anagement #ontrol systems& 8asic concepts and domain of "anagement
control. !esigning the #ontrol process and "anagerial controls. "anagement
control )nvironment& understanding strategies. .rganisational #ontext of
"anagement controls& formal and *nformal control systems.
Group II:
7esponsibility #enters& -n .verview, )xpense #enters, )ngineered expense
centers, !iscretionary expense centers and their control characteristics,
7evenue #enters, (rofit #enters, Transfer pricing, *nvestment #enters,.
tructure of -nalysis, "easures of assets employed, )'- vs. 7.*
Group III:
8udget (reparation& (rocess, behavioral aspects, -nalysing %inancial
(erformance reports. (erformance "easurement systems& 8alanced corecard,
#oncept, *mplementing (erformance "easurement systems, !ifficulties in
implementation, *nteractive #ontrol. "anagement #ontrol o "ultinational
#ompanies.
Reomme!"e" #e$ts
7obert C. -nthony and 'ijay ,ovindarajan, 2Management Control
Systems, Tata "c,raw-$ill (ublishing #o. 9td., Cew !elhi, 1?
th
)dition,
?>>5.
;oseph -. "aciariello and #alvin ;. 4irby Management Control Systems,
(rentice-$all of *ndia, Cew !elhi, ?>><.
I!strutio!s
The external paper will carry <> marks and would be of three hours duration. The
:uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper
will consist of nine :uestions, three from each group. #andidates will be re:uired
to attempt five :uestions in all, selecting not more than two :uestions from each
group
The internal paper will carry <> marks and it will be distributed as follows&
Two "id-emester Tests each carrying 1> marks
Two -ssignments each carrying 1> marks
#lass (articipation and -ttendance to be of 1> marks.
School of Management Studies, Punjabi University, Patiala
%'1 Ma!a(eme!t Co!trol Systems
MBA Part-II (Semester-IV) 15
Course Overview
The basic objective of this course is to ac:uaint the students with the concept of
working capital, its overall management, the various constituents of working capital and
their management, determining and financing working capital re:uirements.
Course Syllabus
Group I:
(rinciples of 3orking #apital "anagement& #oncept and *mportance of 3orking
#apital , #haracteristics of current assets ,optimum levels of current assets
..perating cycle and cash cycle ,working capital leverage. !etermination of
working capital needs, factors affecting si1e of working capital, 8ankers
appraisal of working capital proposals, restrictions under working capital
advances .#redit authori1ation scheme.
Group II:
%inancing of 3orking #apital& "anagement of short term2term loans from
banks .#ash credit advances + overdraft, letter of credit ,unsecured and secured
borrowing ,concept of security and margin .Trade credit, -ccrued expenses and
deferred income, commercial papers, *nstruments of *nternational "oney
"arket., %actoring, #ost and 7isk of short-term versus long-term debt,
7ecommendations of !ahejia, Tandon, #hore and "arathe #ommittees .
Group III:
"anagement of #ash& .bjectives of #ash $olding, #ash planning. #ash 8udget,
%orecasting #ash %lows, ources of uncertainty in cash forecasting ,$edging
cash flow uncertainties. "anagement of surplus cash. #ash "anagement
"odels. "anagement of *nventory@ -8# -nalysis ,afety stock, 7eorder (oints,
(erpetual *nventory ystem, *nventory 'aluation, -dvances in *nventory
"anagement . "anagement of 7eceivables& .bjectives of trade credit, factors
affecting credit decisions, credit terms, analysis and control of credit ,#ollection
management.
Reomme!"e" #e$ts
;ames #.'an $orne, (undamentals of (inancial Management, (rentice
$all of *ndia (rivate 9td., Cew !elhi, )leventh edition.
(rasanna #handra, (inancial Management% #heory and Practice, Tata
"c,raw-$ill (ublishing #ompany 9imited, Cew !elhi, ixth edition.
4han and ;ain , (inancial Management% #e1t and Problems, Tata "c,raw-
$ill (ublishing #ompany 9imited, Cew !elhi, Third edition.
I!strutio!s
The external paper will carry <> marks and would be of three hours duration. The
:uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper
will consist of nine :uestions, three from each group. #andidates will be re:uired
to attempt five :uestions in all, selecting not more than two :uestions from each
group
The internal paper will carry <> marks and it will be distributed as follows&
Two "id-emester Tests each carrying 1> marks
Two -ssignments each carrying 1> marks
#lass (articipation and -ttendance to be of 1> marks.
School of Management Studies, Punjabi University, Patiala
%'3 Ma!a(eme!t o2 7or0i!( Capital
MBA Part-II (Semester-IV) 1A
Course Syllabus
Group I:
8asic framework of !irect Tax 9aw *ndia. #omputation of Total *ncome and Tax
9iability under the *ncome Tax -ct, 16F1, "inimum -lternate Tax, %ringe benefit
Tax. #oncept of Tax (lanning, "eaning, cope, Tax -voidance, Tax )vasion.
.bjective and *mportance of Tax (lanning, "ethods of Tax (lanning and
justification of Tax (lanning. -reas of Tax (lanning ,%orms of .rganisation ,
cale of activity , 9ocational -spects, Cature of 8usiness.
Group II:
Tax (lanning and %inancial "anagement ,*mportance of #apital tructure,
#apital 7ationing ,factors influencing #apital structure decisions ,ources of
funds and cost of capital, "easures of Tax (lanning Tax #onsideration in
!ividend (olicy and 8onus hares ,etting up of new 8usiness and Tax
(lanning !eduction in respect of profits and gains of newly established
industrial undertaking in certain specified areas .pecial provisions in respect of
newly established industrial undertaking in ).Ds and )Hs .-malgamation,
!emerger and Tax (lanning ,Taxation of non-residents &Tax 9iability special
provisions and incentives.
Group III:
Tax (lanning with regard to specific management decisions ,"ake or 8uy , .wn
or 9ease, "oderni1ationE replacement ,repair, renewal closure or continuance
,choice of a system of accounting, employee s remuneration and Tax (lanning
,!eduction of tax at source ,-dvance payment of Tax ,7ules regarding filing of
return of *ncome@ e-filing of return of *ncome of #orporate -ssessee.
Reomme!"e" #e$ts
'.4.inghania, !irect #a1es, Taxmann (ublication/( 09td. , !elhi, 9atest
edition.
9akhotia 7.C., -ncome #a1 Planning 3andboo&, 'ision 8ooks ,Cew !elhi,
9atest edition.
I!strutio!s
The external paper will carry <> marks and would be of three hours duration. The
:uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper
will consist of nine :uestions, three from each group. #andidates will be re:uired
to attempt five :uestions in all, selecting not more than two :uestions from each
group
The internal paper will carry <> marks and it will be distributed as follows&
Two "id-emester Tests each carrying 1> marks
Two -ssignments each carrying 1> marks
#lass (articipation and -ttendance to be of 1> marks.
School of Management Studies, Punjabi University, Patiala
%)& Corporate #a$ Pla!!i!(
MBA Part-II (Semester-IV) 16
Course Syllabus
Group I:
*nternational %inance& #oncept and role of international finance manger in an
"C#@ *nternational %inancial )nvironment, *nternational transaction and financial
market, trade and capital flows@ *nternational %inancial ystem& 7ole of *"%
*87!, !evelopment 8anks and "ultinational 8anks@ *nternational #apital and
"oney "arket- )uro !ollar and #urrency "arket@ %inancial "arket *nstruments&
,!7, -!7, )uro *ssues, #( and )#8s.
Group II:
"ultinational %irm& *ts rationale goals, constraints@ %inancial operations of "C#s&
ources and *nvestment cannels, #ost of #apital and #apital tructure
!ecisions@ %oreign !irect and *nstitutional *nvestment, !evelopments in %oreign
)xchange markets@ %actors affecting and determination of exchange rate,
%oreign exchange risk and exposure@ other risks exposures in *nternational
*nvestments, "anaging various risks and exposures.
Group III:
"ultinational #apital 8udgeting2ignificance and various techni:ues& "anaging
"ultinational fund flows& *nternational working capital "anagement and %oreign
trade, *nternational #ash "anagement, "anagement of *nternational -ccount
7eceivables@ *nternational dimension of taxation.
Reomme!"e" #e$ts
(.,. -pte, *nternational %inancial "anagement, Tata "c,raw $ill, Cew !elhi,
%ourth )dition, ?>>5.
;eff "adura, *nternational %inancial "anagement, #engage 9earning *ndia
(rivate 9imited, Cew !elhi, %irst *ndian 7eprint,, ?>>6.
-lan #.hapiro, "ultinational %inancial "anagement, (rentice-$all of *ndia
(rivate 9imited, Cew !elhi, )ighth )dition, ?>>F.
I!strutio!s
The external paper will carry <> marks and would be of three hours duration. The
:uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper
will consist of nine :uestions, three from each group. #andidates will be re:uired
to attempt five :uestions in all, selecting not more than two :uestions from each
group
The internal paper will carry <> marks and it will be distributed as follows&
Two "id-emester Tests each carrying 1> marks
Two -ssignments each carrying 1> marks
#lass (articipation and -ttendance to be of 1> marks.
School of Management Studies, Punjabi University, Patiala
%%' I!ter!atio!al 8i!a!ial Ma!a(eme!t
MBA Part-II (Semester-IV) ?>
Course Overview
To introduce to the students the various fundamental and basic aspects of the
supply chain environment, including basic and introductory enterprise resource planning
systems and re:uirement systems. The interrelationships between purchasing, vendor
selection, sources of supply and the role of technology will also be explored in this
course so that a student understands the integrated approach to planning, ac:uisition,
flow and distribution from raw materials to finished products.
Course Syllabus
Group I:
*ntroduction& !efinitions, importance, objectives, functions, relation with other
departments. .rganisation for purchasing& meaning, advantage, responsibility@
organisational structure. (urchasing procedure@ (rocedure and policies of
purchasing@ forms and formalities@ contracts, ordering follow-up@ "aintenance of
files and 7ecords, Tendering and buying, price negotiation, purchasing
principles.
Group II:
election of sources of supply /7ight source0 *mportance, classification, elements
of source selection and aids, selection of suitable vender/s0 supplier routing and
various other aspects in selection of correct source of supply. !etermination of
price /7ight (rice0@ 7ole of price factor in purchasing. !etermination of price,
method of prices structure, ,overnment role in price fixation. Guality control
/7ight Guality0 7ole of :uality in buying, responsibility, organisation of :uality
control, classification of inspection procedure@ standardisation@ specifications,
brands, standards of purchasing etc. purchase budget.
Group III:
-rea of research& /*0 (8(T and (urchasing@ /**0 'alue -nalysisEengineering and
purchasing. "ake or buy or lease in purchasing level aspect of purchasing@
*ntroduction, agency, #ontract -ct, 9i:uidated !amages, #ompensation,
3arranties, Title of ,oods, "ercantile 9aws, )ssential clauses for purchase
order claims. )valuating purchasing performance.
Reomme!"e" #e$ts
tuart %. $einrit1, (aul '. %arrell and #lifton 9. mith, Purchasing%
Principles and 'pplications, (rentice-$all, )nglewood #liffs, Cew ;ersey,
5
th
)dition.2
!onald 3. !obler, 9amar 9ee, ;r. and !avid C. 8urt, Purchasing *
Materials Management, Tata "c,raw-$ill (ublishing #o. 9td., Cew !elhi,
%ourth edition, 16AB.
$arold ). %earon, "ichiel 7. 9eenders, Purchasing and Materials
Management, "c,raw-$ill #ompanies, 1>
th
)dition, 166?.
I!strutio!s
The external paper will carry <> marks and would be of three hours duration. The
:uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper
will consist of nine :uestions, three from each group. #andidates will be re:uired
to attempt five :uestions in all, selecting not more than two :uestions from each
group
The internal paper will carry <> marks and it will be distributed as follows&
Two "id-emester Tests each carrying 1> marks
Two -ssignments each carrying 1> marks
#lass (articipation and -ttendance to be of 1> marks.
School of Management Studies, Punjabi University, Patiala
%)' Pur,asi!( Ma!a(eme!t
%)) Ma!a(eme!t o2 4o(istis
MBA Part-II (Semester-IV) ?1
Course Overview
To make students understand about the growing recognition that the twin goals
of cost reduction and service enhancement can be achieved through logistics and
supply chain management.
Course Syllabus
Group I:
Cature and scope of logistics, defining physical distribution and understanding its
activity centers. (hysical !istribution and its relationship with marketing and
material management. *nterdependence of transaction and exchange actions.
*mportance of channels and concept of logistical support. ,eo-market dynamic
logistical operation, its elements and network. *ntegrated (hysical distribution
and competitive actions of a company. (hysical distribution and elements of
*nventory& *nventory costs@ concept of ).G, afety tock.
Group II:
Transportation + (hysical distribution& !ifferent transportation modes and their
pros and cons. )valuation of transport decision. %reight rate structure and road
transportation. ea + -ir cargo-tariff structure. (ractices and procedures of their
operation and services provided by them. *ntermodal transportation.
#ontainerisationIs concept and its operation. *nland container depot + terminals
in *ndia 9iner hipping conferences -its norms and practices. #hartering
principles and practices. *nsurance and claim procedures in different modes of
transportation. 7eviewing transportation infrastructure in *ndia. *nterstate tariffs
and documentation. #arrier consignee liabilities. (ricing and related services.
Group III:
)lements of storage and material handling, including warehousing and packing
alternatives. 7eceipt and dispatch and loading and unloading. $andling
machinery. !ispatch of vehicles. ystem design and administration. Total costs
planning, minimum tota1 costs policy, maximum customer service policy,
maximum profit policy, .rganisation and #ontrol for physical distant *nformation
system for (.!. *nformation system in 9ogistics.
Reomme!"e" #e$ts
8owersox !onald ;., +ogistical Management, "acmillan (ublishing #o.,
*nc., Cew Jork.
"artin #hristopher, +ogistics and Supply Chain Management, (earson
)ducation, Cew !elhi, ixth )dition, ?>><.
I!strutio!s
The external paper will carry <> marks and would be of three hours duration. The
:uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper
will consist of nine :uestions, three from each group. #andidates will be re:uired
to attempt five :uestions in all, selecting not more than two :uestions from each
group
The internal paper will carry <> marks and it will be distributed as follows&
Two "id-emester Tests each carrying 1> marks
Two -ssignments each carrying 1> marks
#lass (articipation and -ttendance to be of 1> marks.
School of Management Studies, Punjabi University, Patiala
MBA Part-II (Semester-IV) ??
Course Overview
Dpon studying the subject the students would become familiar with the use of all
the tools and techni:ues needed to plan, analy1e and design new or modify existing
manufacturing and service facilities.
Course Syllabus
Group I:
%actory 8uildings& 8uilding design, types of buildings, importance of ideal
buildings and re:uirements, recent trends. (lant location concept& factors
influencing plant location, single facility location, multi-facility location.
Group II:
(lant 9ayout& 9ayout planning, strategic issues, designing process layout,
designing product layout, line balancing concepts.
Group III:
"aterial handling& function of material handling, relationship to plant layout.
"aterial handling systems& unit load concepts, material handling principles,
classification of material handling concepts.
Reomme!"e" #e$ts
"eyers, %red, Plant +ayout * Material 3andling, (rentice-$all of *ndia,
Cew !elhi, 1st )dition.
%rancis, "c,innis, and 3hite, (acilities +ayout and +ocation, (rentice-
$all of *ndia, Cew !elhi, ?
nd
)dition.
)lwood . 8uffa, Modern Production4Operations Management, 3iley
eries, A
th
)dition.
I!strutio!s
The external paper will carry <> marks and would be of three hours duration. The
:uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper
will consist of nine :uestions, three from each group. #andidates will be re:uired
to attempt five :uestions in all, selecting not more than two :uestions from each
group
The internal paper will carry <> marks and it will be distributed as follows&
Two "id-emester Tests each carrying 1> marks
Two -ssignments each carrying 1> marks
#lass (articipation and -ttendance to be of 1> marks.
School of Management Studies, Punjabi University, Patiala
%)5 Pla!t *esi(! + 4ayout
MBA Part-II (Semester-IV) ?=
Course Syllabus
Group I:
Guality %unction& Guality of !esign, Guality of #onformance to design,
"anagement of Guality. Guality #osts& Guality #ost #ategories. tatistical tools
in Guality #ontrol& #oncept of (robability !istribution, Cormal (robability
!istribution, 8inomial (robability !istribution and (oisson (robability !istribution.
Group II:
tatistical aids for analy1ing data& ampling concepts. #oncept of #onfidence
*nterval& #onfidence *nterval on "eans. Test of $ypothesis& 8asic concepts,
teps in testing a hypothesis, $ypothesis testing on means, Test of hypothesis
on 'ariances, $ypothesis test on proportions.
Group III:
(rocess #apability& #oncept, #ontrol #harts& Types of control charts, #ontrol
charts for 'ariables, -ttribute #ontrol #harts. -cceptance ampling& #oncept of
a 9ot, .perating #haracteristic curve, 9ot-by-9ot -ttribute ampling (lans,
ampling (lan for 'ariables.
Reomme!"e" #e$ts
3illiam . "essina, Statistical 5uality Control for Manufacturing Managers,
3iley eries in )ngineering "anagement, ?
nd
)dition.
;.". ;uran and %rank ". ,ryna, 5uality Planning and 'nalysis% (rom
Product !evelopment through Use, "cgraw-$ill eries in *ndustrial
)ngineering and "anagement cience, =
rd
)dition.
8ertrand 9. $ansen, 5uality Control and 'pplication, (rentice - $all of *ndia
(rivate 9imited, Cew !elhi, ?>>B.
I!strutio!s
The external paper will carry <> marks and would be of three hours duration. The
:uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper
will consist of nine :uestions, three from each group. #andidates will be re:uired
to attempt five :uestions in all, selecting not more than two :uestions from each
group
The internal paper will carry <> marks and it will be distributed as follows&
Two "id-emester Tests each carrying 1> marks
Two -ssignments each carrying 1> marks
#lass (articipation and -ttendance to be of 1> marks.
School of Management Studies, Punjabi University, Patiala
%)% Statistial 9uality Co!trol
MBA Part-II (Semester-IV) ?B
Course Overview
This course provides an introduction to the concepts and analytic methods that
are useful in understanding the management of a firmIs operations. .ur aim is to /10
familiari1e you with the problems and issues confronting operations managers, and /?0
provide you with language, concepts, insights and tools to deal with these issues in
order to gain competitive advantage through operations.
Course Syllabus
Group I:
The 7ole of ervices in an )conomy "atrix of ervice #haracteristics, #hallenge
in .perations "anagement of ervices, ervice Guality -ggregate #apacity
(lanning for ervices, %acility 9ocation and 9ayout for ervices.
Group II:
"anaging supply relationships, )ffect of -utomation, .perations tandards and
3ork "easurement, "easurement and #ontrol of Guality of ervices, *nventory
#ontrol for ervices.
Group III:
ervice !elivery& ervice processes, 7esource utili1ation, cheduling for ervice
(ersonnel and 'ehicles, 3aiting-9ine -nalysis, !istribution of ervices, (roduct-
upport ervices, #ase tudies on (rofessional ervices.
Reomme!"e" #e$ts
7obert ;ohnson + ,raham #lark, Service Operations Management%
-mproving Service !elivery, (earson, =
rd
)dition.
-ndrew ,reasley, .perations Management, 3iley (ublishers, ?>>F.
7ichard !. "etters, 4athryn $. 4ing-"etters, "adeleine (ullman,
Successful Service Operations Management, outh-3estern #ollege
(ublishing, 1st )dition. ?>>?.
I!strutio!s
The external paper will carry <> marks and would be of three hours duration. The
:uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper
will consist of nine :uestions, three from each group. #andidates will be re:uired
to attempt five :uestions in all, selecting not more than two :uestions from each
group
The internal paper will carry <> marks and it will be distributed as follows&
Two "id-emester Tests each carrying 1> marks
Two -ssignments each carrying 1> marks
#lass (articipation and -ttendance to be of 1> marks.
School of Management Studies, Punjabi University, Patiala
%)6 Servie Operatio! Ma!a(eme!t
MBA Part-II (Semester-IV) ?<
Course Overview
#ompensation plays an important role in the life of an employee. -nd the same
can be a bone of contention between employer and employee. The course designed will
appraise the students regarding the new trends in compensation, the benefits available
to employees and the law governing the payment of wages and bonus.
Course Syllabus
Group I:
3age concepts, Theories of 3ages, *mportance, 3age (olicy, #riteria for 3age
%ixation, Techni:ues of 3age !etermination. 3age %ixation "achinery, 3age
!ifferentials, and #hallenges of 7emuneration. *mpact of compensation and
employees benefit on organi1ational effectiveness@ )conomic and 8ehavioural
issues in compensation, internal and external e:uity of wage system. 9aw
relating to payment of wages and bonus in *ndia. 7emunerating the Top 8rass.
Group II:
#onventional reward methods and their inade:uacies. !eveloping reward
strategy 2 skill based pay, broad banding, team based pay, payment by results,
and performance related pay, variable compensation. #ompensation for
executives and 7+! staff. 7eward structure in new industries /8(., *T,
$ospitality, Tourism, etc.0, "C#s and other organi1ations. 7emuneration plan
and business strategy.
Group III:
(rofit sharing, payment of bonus. Types and significance of incentives, fringe
benefits. 7etirement plans, productivity and wages .Dnderstanding tools in
designing, improving and implementing compensation packages
Reomme!"e" #e$ts
"ilkovich, Compensation, Tata "c,raw-$ill (ublishing #ompany 9td.,
Cew !elhi, ?>>A.
8.!. ingh, Compensation and ,e/ard Management, )xcel 8ooks, Cew
!elhi, ?>>F.
$enderson, Compensation Management in a 6no/ledge Based 7orld,
(earson )ducation, Cew !elhi, 6
th
)dition.
I!strutio!s
The external paper will carry <> marks and would be of three hours duration. The
:uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper
will consist of nine :uestions, three from each group. #andidates will be re:uired
to attempt five :uestions in all, selecting not more than two :uestions from each
group
The internal paper will carry <> marks and it will be distributed as follows&
Two "id-emester Tests each carrying 1> marks
Two -ssignments each carrying 1> marks
#lass (articipation and -ttendance to be of 1> marks.
School of Management Studies, Punjabi University, Patiala
%). Compe!satio! Ma!a(eme!t
MBA Part-II (Semester-IV) ?F
Course Overview
9abour 9aws play an important role in the functioning of an employee and
organi1ation. -nd the same can be a bone of contention between employer and
employee relationship. The course designed will appraise the students regarding the
new trends in industrial relations and $7 practices, the benefitsEfacilities available to
employees and the norms fixed by law prevailing, for the betterment of employee
employer relationship
Course Syllabus
Group I:
*ndustrial 7elations 9egislation
1. The *ndustrial !ispute -ct,16B5
?. The industrial )mployment /tanding .rders0 -ct,16BF
=. The Trade Dnion -ct,16?F
B. 9aws relating to !ischarge, "isconduct, !omestic )n:uiries, !iscipline -ction
Group II:
(rotective legislation
1. The factories act, 16BA
?. The payment of wages act, 16=F
=. The minimum wages act, 16BA
B. The payment of bonus act, 16F<
<. The e:ual remuneration act, 165F
F. The contract labour /regulation and abolition0 act, 165>
Group III:
ocial security legislation
1. The workmens compensation act, 16?=
?. The employees state insurance act, 16BA
=. The employees provident funds and miscellaneous provisions act, 16<?
B. The maternity benefit act, 16F1
<. The payment of gratuity act, 165?
Reomme!"e" #e$ts
*ndian 9aw *nstitute, +abour +a/ and +abour ,elations-Cases and
Material, 8ombay,Tripathi, 16A5
.C. "ishra, +abour and -ndustrial +a/s, -llied (ublications, Cew !elhi,
?>>1
!ebi . aini, ,edressal of +abour 8rievances9 Claims and !isputes,
.xford + *8$L Cew !elhiL166B0
$.9. 4umar, Labour & Industrial Law i! ) volumes wit, 2ree ase law
re2ere!e )&&&-)&&/
I!strutio!s
The external paper will carry <> marks and would be of three hours duration. The
:uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper
will consist of nine :uestions, three from each group. #andidates will be re:uired
to attempt five :uestions in all, selecting not more than two :uestions from each
group
The internal paper will carry <> marks and it will be distributed as follows&
Two "id-emester Tests each carrying 1> marks
Two -ssignments each carrying 1> marks
#lass (articipation and -ttendance to be of 1> marks.
School of Management Studies, Punjabi University, Patiala
%)/ 4abour 4aws
%)1 I!"ustrial Psy,olo(y
MBA Part-II (Semester-IV) ?5
Course Syllabus
Group I:
(sychology& Cature and cope, (sychology and "anagement, *ndustrial
(sychology-nature and scope, *ndustrial (sychology and its relation with
ociology, ocial (sychology, ,eneral (sychology and "anagement, with
special reference to (ersonnel "anagement, -dvertising and "arketing,
*ndividual differences and behaviour, $uman needs and their implications for a
work organi1ation, (sychology applied to advertising, "arketing and #onsumer
8ehaviour.
Group II:
(ersonnel election and importance of testing techni:ues, (sychological and
(rojective tests, )mployees and Training !evelopment, (erformance -ppraisal-
Techni:ues and (roblems, ;ob atisfaction and its measurement, #reativity a
work-element of creativity in leadership and decision making.
Group III:
.rganisational 7ole tress-managing stress, 8urnout-causes, effect and coping,
,ender biasness in *ndian organi1ations, 3omen as a minority, 3ork tress and
women, 3omen as successful manager, "onotony, 8oredom and %atigue at
work places, The (hysical surroundings of work place-:uality of work life.
Reomme!"e" #e$ts
$.9. 4alia, -ndustrial Psychology, The -ssociated (ublishers, 1
st
)dition,
?>>F.
#ary 9. #ooper and )dwin -. 9ocke, -ndustrial and Organiational
Psychology, 8lackwell (ublishing, ?>>>.
;oseph Tiffin, )rnest ;. "c#ormick, and !aniel 7. *lgen, -ndustrial
Psychology, (rentice hall of *ndia (vt. 9td., Cew !elhi, 16A5.
"ichael ,. -amodt, -ndustrial 4 Organiational Psychology, #engage
9earning, ?>>A.
3ayne 3eiten and "argaret -. 9loyd, Psychology 'pplied to Modern +ife,
Thomson 9earning A
th
)dition, ?>>5.
I!strutio!s
The external paper will carry <> marks and would be of three hours duration. The
:uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper
will consist of nine :uestions, three from each group. #andidates will be re:uired
to attempt five :uestions in all, selecting not more than two :uestions from each
group
The internal paper will carry <> marks and it will be distributed as follows&
Two "id-emester Tests each carrying 1> marks
Two -ssignments each carrying 1> marks
#lass (articipation and -ttendance to be of 1> marks.
School of Management Studies, Punjabi University, Patiala
MBA Part-II (Semester-IV) ?A
Course Overview
The course has been designed to make the students aware of the changing role
of $7 in international organi1ations having large number of subsidiaries which are
operating in different countries and cultures as compared to the domestic companies.
Course Syllabus
Group I:
)volution of an *nternational )nterprise, )nvironmental variables in global
business, Dnderstanding #ulture /culture and management styles in selected
countries0, #ross #ultural !ifferences and "anagerial *mplications. !ifference
between !omestic and *nternational $uman 7esource "anagement.
Group II:
#ross #ultural 7esearch "ethodologies and $ofstedes $ermes study, tructural
)volution of ,lobal .rgani1ations, 9eadership across 8orders and #ultures,
#ross #ultural #ommunications and Cegotiations
Group III:
taffing, Training and !evelopment, #ompensation, (erformance "anagement,
7epatriation in ,lobal .rgani1ations, )thical !ilemmas in *nternational
"anagement.
Reomme!"e" #e$ts
"onir $. Tayeb, -nternational 3uman ,esource Management, O1ford,
?>>A.
$elen !eresky, -nternational Management% Managing 'cross Borders and
Cultures, (rentice $all of *ndia, B
th
)dition.
.#.,upta, -nternational 3,M, "acmillan *ndia 9td. ?>>F.
(eter ; !owling, !enice ) 3elch, -nternational 3uman ,esource
Management, Thompson 9earning, ?>>F.
I!strutio!s
The external paper will carry <> marks and would be of three hours duration. The
:uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper
will consist of nine :uestions, three from each group. #andidates will be re:uired
to attempt five :uestions in all, selecting not more than two :uestions from each
group
The internal paper will carry <> marks and it will be distributed as follows&
Two "id-emester Tests each carrying 1> marks
Two -ssignments each carrying 1> marks
#lass (articipation and -ttendance to be of 1> marks.
School of Management Studies, Punjabi University, Patiala
%)3 Cross Cultural a!" Global
Ma!a(eme!t
MBA Part-II (Semester-IV) ?6
Course Overview
Training plays an important role in the skill development and performance
enhancement of an employee and organi1ation. The course designed will appraise the
students regarding the new trends in training methods and their effectiveness and $7
practices,
Course Syllabus
Group I:
Training process- an overview@ role, responsibilities and challenges to training
managers@ organi1ation and management of training function@ training needs
assessment of training need and action research@ instructional objectives and
lesson planning.
Group II:
9earning process@ training climate and pedagogy@ developing training modules@
training methods and techni:ues@ facilities planning and training aids@ training
communication.
Group III:
Training evaluation + cost@ training and development in *ndia. "C#s perception
of training function. (erception of training in a public sector organi1ation.
Reomme!"e" #e$ts
8uckley, 7., + #aple, ;. /?>>B0. #he theory and practice of training /<th ed.0.
9ondon and terling,
9ynton, 7., (areek, D. /?>>>0, #raining for Organisational #ransformation:
Part ; for Policy Ma&ers and Change Managers, age, 9ondon,
7ae, 9. /16650, 3o/ to Measure #raining "ffectiveness, =rd ed., ,ower,
-ldershot, .
I!strutio!s
The external paper will carry <> marks and would be of three hours duration. The
:uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper
will consist of nine :uestions, three from each group. #andidates will be re:uired
to attempt five :uestions in all, selecting not more than two :uestions from each
group
The internal paper will carry <> marks and it will be distributed as follows&
Two "id-emester Tests each carrying 1> marks
Two -ssignments each carrying 1> marks
#lass (articipation and -ttendance to be of 1> marks.
School of Management Studies, Punjabi University, Patiala
%5& Ma!a(eme!t o2 #rai!i!( a!"
*evelopme!t
MBA Part-II (Semester-IV) =>
Course Overview
The objective of the course is to familiari1e the students with the theoretical
framework of the theory of economic integration, and its impact on trade and investment
flows among the region and on the global economy.
Course Syllabus
Group I:
Theory of international trade, gains from international trade, changing pattern of
world trade, ,ravity model, 7icardian model of comparative advantage,
$eckscher-.hlin theory of trade, 9eontief paradox.
Group II:
*nternational economic integration, gains from economic integration, stages of
economic integration, factors driving economic integration, economic integration
and endogenous growth, emergence of regional blocks, globali1ation vs regional
blocks, resource allocation, environment problem, technology transfer.
Group III:
)mergence of )D and its benefits, )uro 1one and its benefits, C-%T-, -)-C,
3T. vs 7T., 77T-s as exception in 3T., polari1ation of trade.
Reomme!"e" #e$ts
;ackson, ;., #he 7orld #rading System, #ambridge, "ass& "*T (ress, ?
nd
)dition, ?>>?.
4rugman, (aul 7. and .bstfeld, "., -nternational "conomics% #heory and
Policy, (earson )ducation, A
th
)dition, ?>>A.
8halla, '.4., 7orld "conomy in <=s% ' Portfolio 'pproach, !elhi, -nmol
(ub. (vt. 9td., 166>
!re1e, ;ean and en, -amrtya, -ndian !evelopment% Selected ,egional
Perspectives, !elhi, .xford Dniversity (ress, 1665.
I!strutio!s
The external paper will carry <> marks and would be of three hours duration. The
:uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper
will consist of nine :uestions, three from each group. #andidates will be re:uired
to attempt five :uestions in all, selecting not more than two :uestions from each
group
The internal paper will carry <> marks and it will be distributed as follows&
Two "id-emester Tests each carrying 1> marks
Two -ssignments each carrying 1> marks
#lass (articipation and -ttendance to be of 1> marks.
School of Management Studies, Punjabi University, Patiala
%5' Re(io!al Blo0s
MBA Part-II (Semester-IV) =1
Course Overview
The objective of the course is to familiari1e the students with the functioning of
the international economic organi1ations and their changing role in the context of
globali1ation of the world economy.
Course Syllabus
Group I:
)mergence of *nternational )conomic .rgani1ations and !evelopment
!iplomacy, $istorical !evelopments, 8retton woods and international monetary
set-up, 3orld 8ank and its affiliates, *nternational 8ank for 7econstruction and
!evelopment /*87!0
Group II:
*nternational !evelopment -gency /*!-0, *nternational %inance #orporation
/*%#0, "ultilateral *nvestment ,uarantee -gency /"*,-0.
Group III:
3orld 8ank and !eveloping countries, ,eneral -greement on Tariffs and Trade
/,-TT0, 3orld Trade .rgani1ation /3T.0, Dnited Cations #onference on Trade
and !evelopment /DC#T-!0, *nternational 9abour .rganisation /*9.0.
Reomme!"e" #e$ts
8halla, '.4., -nternational Co-operation, !elhi, -nmol, A
th
)dition.
imai, "ihaly !emocratic Process and the Mar&et% Challenges of the
#ransition, Dnited Cations Dniversity (ress, 1666.
imai, "ihaly, #he (uture of 8lobal 8overnance, 3ashington, !.#.,
Dnited tates *nstitute of (eace (rocess, 166B.
I!strutio!s
The external paper will carry <> marks and would be of three hours duration. The
:uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper
will consist of nine :uestions, three from each group. #andidates will be re:uired
to attempt five :uestions in all, selecting not more than two :uestions from each
group
The internal paper will carry <> marks and it will be distributed as follows&
Two "id-emester Tests each carrying 1> marks
Two -ssignments each carrying 1> marks
#lass (articipation and -ttendance to be of 1> marks.
School of Management Studies, Punjabi University, Patiala
%5) I!ter!atio!al -o!omi Or(a!isatio!s
MBA Part-II (Semester-IV) =?
Course Overview
The objective of the course is to ac:uaint the students with the export-import
procedures, documentation and logistics.
Course Syllabus
Group I:
!ocumentation %ramework, )xim !ocumentation, *nternational 8usiness
#ontracts& Types, %ormation, )lements, 9egal !imensions, !ispute ettlement@
*nstruments and methods of %inancing )xports including credit and collections,
Dniform custom and practices /D#(0@ 8usiness 7isk #overage-#argo, #redit and
%oreign )xchange 7isk #overage, #argo *nsurance, %oreign )xchange
7egulations and %ormalities.
Group II:
Guality #ontrol and (re-shipment@ *nspection #oncept cheme and (rocedures@
7ole of #learing and %orward -gents@ )xcise #learance of cargo@ #ustom
#learing and %orward -gents@ )xcise #learance of cargo@ hipment of )xport
#argo@ #ustom #learance of )xport #argo@ #ustom #learance of *mport #argo@
Cegotiations of !ocuments with 8anks@ (rocedures and documentation for
availing export incentives- !uty drawbacks, *mport 9icensing and other
incentives@ (rocessing of an )xport .rder.
Group III:
3orld hipping& tructure, 9iners, and Tramps, #onference ystem@ %reight, and
tructure. #ontainerisation and other developments, *nternational -greements
and #onferences on ea Transport@ *ndian hipping& Trends, tructure,
#oncepts of !ry (ort, #ontainerisation. "achinery for #onsultation@ -ir
Transport& *nternational set up, %reight structure.
Reomme!"e" #e$ts
. hiva 7amu '.4. 8halla, -nternational Business% "nvironment and
Management, -nmol (ublications (vt. 9td, 5
th
7evised )dition, ?>>=.
(aras 7am, "1port 7hat 7here 3o/, -nupam (ublishers, Cew !elhi,
166<.
I!strutio!s
The external paper will carry <> marks and would be of three hours duration. The
:uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper
will consist of nine :uestions, three from each group. #andidates will be re:uired
to attempt five :uestions in all, selecting not more than two :uestions from each
group
The internal paper will carry <> marks and it will be distributed as follows&
Two "id-emester Tests each carrying 1> marks
Two -ssignments each carrying 1> marks
#lass (articipation and -ttendance to be of 1> marks.
School of Management Studies, Punjabi University, Patiala
%55 -$port-Import Proe"ures: *oume!tatio! a!"
4o(istis
MBA Part-II (Semester-IV) ==
Course Overview
The objective of this course is to develop a diagnostic and conceptual
understanding of the cultural and related behavioural variables in the management of
global organisations.
Course Syllabus
Group I:
,lobal 8usiness-,rowth and )volution, )nvironmental variables in global
business. $uman and cultural variables in ,lobal organisations. #ross #ultural
differences and managerial implications.
Group II:
#ross #ultural research methodologies and $ofstedeIs $ermes tudy, tructural
evolution of global organisations@ #ross #ultural communication and negotiation@
#ross #ultural leadership and decision making.
Group III:
$uman 7esources "anagement in global organisations& )thics in international
business, 3estern and )astern management thoughts in the *ndian context.
Reomme!"e" #e$ts
-lder C.;., -nternational !imensions of Organisational Behaviour, South-
Western Publisher, 2001.
8artlett, #hristopher - and ,hoshal, ., #ransnational Management% #e1t,
Cases and ,eadings in Cross Border Management, #hicago *rwin, 166<.
!owling, (.;., -nternational !imensions of 3uman ,esources
"anagement, ?nd edition, #alifornia, 3adsworth, 166B.
I!strutio!s
The external paper will carry <> marks and would be of three hours duration. The
:uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper
will consist of nine :uestions, three from each group. #andidates will be re:uired
to attempt five :uestions in all, selecting not more than two :uestions from each
group
The internal paper will carry <> marks and it will be distributed as follows&
Two "id-emester Tests each carrying 1> marks
Two -ssignments each carrying 1> marks
#lass (articipation and -ttendance to be of 1> marks.
School of Management Studies, Punjabi University, Patiala
%5% Global ;uma! Resoures Ma!a(eme!t
MBA Part-II (Semester-IV) =B
Course Overview
To make students averse and conversant about the importance and applicability
of foreign language.
Course Syllabus
Group I:
,rammar& !efinite + *ndefinite articles, ingular and plural of nouns, feminine +
plural of adjectives, #onjunction of verbs of the first and second groups and of
etre, avoir and faire. (ossessive adjectives, contracted articles.
Group II:
,rammar& !emonstrative articles, past tense with avoir and etre, partitiae
articles, future tense, the imperative, conjugation of verbs of third group.
Group III:
,rammar& #omparative adjectives, superlatives, possessive pronouns, personal
pronoun.
I!strutio!s
The external paper will carry <> marks and would be of three hours duration. The
:uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper
will consist of nine :uestions, three from each group. #andidates will be re:uired
to attempt five :uestions in all, selecting not more than two :uestions from each
group
The internal paper will carry <> marks and it will be distributed as follows&
Two "id-emester Tests each carrying 1> marks
Two -ssignments each carrying 1> marks
#lass (articipation and -ttendance to be of 1> marks.
School of Management Studies, Punjabi University, Patiala
%56 8orei(! 4a!(ua(e 2or Busi!ess
MBA Part-II (Semester-IV) =<
Course Overview
The objective of this course is to ac:uaint the students with the concepts and
tools for analy1ing, designing and improving the supply chain in an organisation and
also to understand the changing distribution scenario.
Course Syllabus
Group I:
*ntroduction to supply chain and its role and objectives. 9ogistics strategy and
planning. 9ogistics and #ustomer service. 9ogistics product - Cature of product,
%unctional vs. *nnovative products, (roduct life cycle- (roduct characteristics.
Group II:
7etailing- role of information, information flow, and information sources, internal
information, external information. *nformation ystems in 7etail 9ogistics -
logistics, distribution center, outsourcing, store vs. distribution center delivery,
pull vs. push logistics strategies. trategic -dvantages of *nformation ystems in
9ogistics - improved product availability, improved assortment, improved return
on investment.
Group III:
#o-ordination in the supply chain - 8ull whip effect. Transport decisions - modal
choice, vehicle routing and scheduling. Cetwork design decisions. *nventory
decisions - pull and push types of systems. ourcing strategy. upply chain
performance 2 #.7 model
Reomme!"e" #e$ts
7obert 8. $andfield, )rnest 9. Cichols, -ntroduction to Supply Chain
Management, (rentice $all of *ndia, Cew !elhi, 166A.
;ames, -. .8rien, -ntroduction to -nformation Systems, Tata "c,raw-$ill
(ublishing #o. 9td., Cew !elhi, ?>><.
unil #hopra and (eter "eindel, upply #hain "anagement, (earson
)ducation, =
rd
)dition, ?>>A.
I!strutio!s
The external paper will carry <> marks and would be of three hours duration. The
:uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper
will consist of nine :uestions, three from each group. #andidates will be re:uired
to attempt five :uestions in all, selecting not more than two :uestions from each
group
The internal paper will carry <> marks and it will be distributed as follows&
Two "id-emester Tests each carrying 1> marks
Two -ssignments each carrying 1> marks
#lass (articipation and -ttendance to be of 1> marks.
School of Management Studies, Punjabi University, Patiala
%5. Supply C,ai! Ma!a(eme!t
MBA Part-II (Semester-IV) =F
Course Overview
The objective of this course is to understand the assortment planning and
merchandise purchasing techni:ues and also the effective pricing strategies used by
retail organisations.
Course Syllabus
Group I:
-ssortment (lanning (rocess - need for trade-off between variety, assortment
and product availability, assortment plan. (roduct mix trends, ales %orecasting,
etting %inancial objective.
Group II:
"erchandise (urchasing. 8randing trategies 2 manufacturers brands, private
label brands. "anagerial issues in global sourcing decisions. "erchandise
purchasing and handling process. )thical and legal issues in merchandise
purchasing.
Group III:
etting the retail price - price setting objectives, price setting determinants.
(ricing trategies and (ractices - )very day low pricing /)!9(0, highElow pricing,
coupons, rebates, leader pricing. (rice bundling. "ultiple pricing. (rice lining,
.dd pricing. "ethods of etting (rices. -djustments to the initial 7etail (rice.
Reomme!"e" #e$ts
8erman 8. and )vans ;. 7., ,etail Management, (earson )ducation, Cew
!elhi, ?>>?.
7oger #ox and (aul 8rittain, ,etail Management, %inancial TimesE (rentice
$all, B
th
)dition.
"ichael 9evy ". and 8arton -. 3eit1, ,etailing Management, Tata
"c,raw-$ill (ublishing #o. 9td., Cew !elhi, ?>>F.
I!strutio!s
The external paper will carry <> marks and would be of three hours duration. The
:uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper
will consist of nine :uestions, three from each group. #andidates will be re:uired
to attempt five :uestions in all, selecting not more than two :uestions from each
group
The internal paper will carry <> marks and it will be distributed as follows&
Two "id-emester Tests each carrying 1> marks
Two -ssignments each carrying 1> marks
#lass (articipation and -ttendance to be of 1> marks.
School of Management Studies, Punjabi University, Patiala
%5/ Mer,a!"isi!( Pla!!i!( a!"
Strate(ies
MBA Part-II (Semester-IV) =5
Course Overview
The objective of this course is to understand the importance of formulating a
retail market strategy and the elements of financial strategies to measure the
performance of retail organisations.
Course Syllabus
Group I:
!efinition of 7etail "arket trategy, Target market and 7etail format, 8uilding
ustainable #ompetitive -dvantage-9ocation, "erchandise, (rice, ervice and
#ommunications, -chieving trategic (ositioning-.perations.
(urchasingE9ogistics. "arket 7esearch, %inancing, Technology. Cature of
trategic (lanning.
Group II:
7etail trategic (lanning (rocess-!eveloping the mission, establishing
objectives, ituational analysis, *dentifying strategic alternatives. electing the
target markets, .btaining resources needed to compete, !eveloping positioning
strategy, trategy implementation, )valuating results and #ontrolling operations.
trategic (rofit model- -n overview.
Group III:
The trategic (rofit "odel-7eturn on -ssets, 7eturn on Cet 3orth, *mproving
%inancial (erformance, (rofit management. -sset management, !ebt
management. *ncome tatements- ales, #ost of ,oods sold, ,ross margins,
)xpenses, Cet profits. 8alance heet- -ssets- #urrent assets. -ccounts
receivable, "erchandise inventory, *nventory turnover, #ash and other #urrent
assets, operating #ycle, %ixed assets, -sset turn over. 9iabilities and .wners
):uity.
Reomme!"e" #e$ts
8erman 8. and )vans ;. 7., ,etail Management, (earson )ducation, Cew
!elhi, ?>>?.
..#. %errell and "ichael $artline, Mar&eting Strategy, Thomson
(ublication, =
rd
)dition, ?>>5.
3alker "ullns, 8oyd 9arreche, Mar&eting Strategy, Tata "c,raw-$ill
(ublishing #o. 9td., Cew !elhi, <
th
)dition, ?>>5.
I!strutio!s
The external paper will carry <> marks and would be of three hours duration. The
:uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper
will consist of nine :uestions, three from each group. #andidates will be re:uired
to attempt five :uestions in all, selecting not more than two :uestions from each
group
The internal paper will carry <> marks and it will be distributed as follows&
Two "id-emester Tests each carrying 1> marks
Two -ssignments each carrying 1> marks
#lass (articipation and -ttendance to be of 1> marks.
School of Management Studies, Punjabi University, Patiala
%51 Retail Strate(ies
MBA Part-II (Semester-IV) =A
Course Overview
The objective of this course is to make students averse about the *mportance of
store management so that they can handle the retail operations efficiently and
effectively.
Course Syllabus
Group I:
tore "anagement - 7ole of store managers, managing the store personnel,
minimi1ing the cost of the retail store, managing the buying and selling activities,
providing customer service. #ost #ontrols - 9abour scheduling, store
maintenance, )nergy "anagement, 7educing inventory shrinkage, !etecting
and (reventing shop lifting.
Group II:
*ntroduction - #reating a tore *mage. #reating a 8uying )nvironment. tore
)xteriors - "ar:uee, )ntrances, !oor types, 3alkways, !isplay windows, i1e
of the building, #olors and "aterials, Then (revention. tores *nteriors -
"anaging space, "erchandise (resentation Techni:ues 2 tore 9ayout, 'isual
"erchandising, -tmospherics. tore ecurity - #ustomer theft, )mployee theft,
upplier pilferage, #redit "anagement.
Group III:
electing the tore 9ocation. "arked -rea -nalysis - %actors -ffecting
-ttractiveness of "arket -reas and Trade -reas !emographic, )conomic,
#ultural, !emand, *nfrastructure, )stimating ales (otential--rea sales activities,
9evel of competition. Trade -rea -nalysis-i1e and shape of trade areas,
"easurement and definition of the trade area.
Reomme!"e" #e$ts
'arley 7. and 7afi: "., Principles of ,etail Management, (algrave
"acmillan, Cew Jork, ?>>B.
!avid ,ilbert, ,etail Mar&eting Management, (earson )ducation, Cew
!elhi, ?>>=.
(atrick ". !unne and 7obert %. 9usch, ,etailing, Thomson outh 3estern
(ublisher, #incinnati, <th )dition, ?>>B.
I!strutio!s
The external paper will carry <> marks and would be of three hours duration. The
:uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper
will consist of nine :uestions, three from each group. #andidates will be re:uired
to attempt five :uestions in all, selecting not more than two :uestions from each
group
The internal paper will carry <> marks and it will be distributed as follows&
Two "id-emester Tests each carrying 1> marks
Two -ssignments each carrying 1> marks
#lass (articipation and -ttendance to be of 1> marks.
School of Management Studies, Punjabi University, Patiala
%53 Store Ma!a(eme!t
MBA Part-II (Semester-IV) =6
Course Overview
The objective of this course is to& understand the relationship marketing as a
means of building relations with all the stakeholders@ and understand the promotion mix
objectives.
Course Syllabus
Group I:
-n overview or 7elationship "arketing. %undamental #oncepts in 7elationship
"arketing #ustomer -c:uisition and 7etention trategies. #ustomer 9oyalty.
-naly1ing (rofitability of #ustomers. .verview of #7" and 3eb 8ased
Technologies.
Group II:
9earning .rgani1ation. *ntegrated 7elationship "arketing trategies. 7etail
"arketing #ommunication. 7ole of 7etail (romotion (rogram-"ethods for
#ommunicating with the #ustomers, ales promotion, (ublic relations, (ersonal
selling. (lanning 7etail #ommunication (rogram-)stablishing objectives,
determining promotional budget, objectives and task method, thumb rule method.
Group III:
-ssigning the (romotional 8udget. *mplementing advertising programs - creating
message advertising agencies, selecting advertising media, determining the
fre:uency and timing of advertisements . )valuating the effectiveness of
advertisements, *mplementing ales (romotion (rograms, *mplementing
(ublicity (rograms.
Reomme!"e" #e$ts
8arnes ;ames ,., Secrets of Customer ,elationship Management,
"c,raw-$ill, 1
st
)dition, ?>>>.
wift 7onald ., 'ccelerated Customer ,elationships, (rentice-$all of
*ndia, Cew !elhi, ?>>>.
,osney, ;ohn 3., and 8oehm, Thomas (., Customer ,elationship
Management "ssentials, (rentice-$all of *ndia, Cew !elhi, ?>>>.
8erman 8. and )vans ;. 7., ,etail Management, (earson )ducation, Cew
!elhi, ?>>?.
I!strutio!s
The external paper will carry <> marks and would be of three hours duration. The
:uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper
will consist of nine :uestions, three from each group. #andidates will be re:uired
to attempt five :uestions in all, selecting not more than two :uestions from each
group
The internal paper will carry <> marks and it will be distributed as follows&
Two "id-emester Tests each carrying 1> marks
Two -ssignments each carrying 1> marks
#lass (articipation and -ttendance to be of 1> marks.
School of Management Studies, Punjabi University, Patiala
%%& Customer Relatio!s,ip -sse!tials i!
Retaili!(