Visuals:

(soft whistling tune plays in the

background)
Image of Greg Brannon plays on screen.
Question mark covers his face.
Fade to Mark Harris.
Question mark covers his face.
Fade to image of Edward Kryn.
Question mark covers his face.

Switch to video of Thom Tillis in NC House.

Show image of newspaper articles with
headlines about Tillis involvement in NC tax
reform policy.



Show image of Brannon, Harris and Kryn.

Switch to video of Thom Tillis working at
desk.


Voiceover:








Not sure who these people are?

Neither are we.

Thom Tillis is the only candidate
who has any experience making
promises and delivering results to
people like you.


Can they say that?

North Carolina needs real results.
Vote for Thom Tillis on May 6
th
for
real reform in Washington.



Explanation for TV ad 1 and TV ad 2:
The first television ad is an image/biography ad that will run early on in the
campaign. This persuasion piece serves as an introduction of Thom Tillis to the
voters. It connects him with the conservative values and gives a few examples of
his favorable stance on policy issues and play up the fact that NRA endorses him.
This ad is aimed at our persuasion voters who we have identified as Tea Party
Republicans, generally new to the Republican Party. We are attempting to gain their
vote by showing Tillis association with conservative values and ability to deliver
those values,.
The reason we designed the second television ad in this way is due to the fact
that North Carolina voters were still unexcited about the candidates for the GOP
primary in May. The point of this second ad is to play up the anonymity of the field
of candidates and play up the fact that our candidate, Thom Tillis, is the only one
that voters need to know about.
Both persuasion pieces will be played in the Charlotte-Metro and Raleigh
Durham media markets. These markets include our very important persuasion
counties as well as our targeting counties.