2000 2-3

content analysisinformational analysis

documentary analysis(
2001)
observation
interviewquestionnaire
documentarchives

(1972)
1921-1938
Malcolm WilleyThe Country Newspaper(
2002)1939-1951
1952

(1998)

(Rubin2001)
(2002)

1996

2001 12 2002 1 2
1 31 2 1

3-1

 3-1

90 12 1723

600~1200

1200~ 1200
90 1 2127

600~1200

1200~ 1200
91 2 1117 1200~ 1200

(coders)
(nominal variables) 5
(interval variables)1 5

Norvilitis and Jin(2001) BSRI 16

1 5
1 5

3-2
3-2

1.

2.

3. 50 25

4.

5.

50

(Dominick & Rauch, 1982

1998)

SPSS
1.

Intercoder

25 92

0.800.79
0.79 0.680.670.69p<0.001

2.

3.

4.

z
1992

5.

p1 p2
1
1
pq +
n1 n2

ANOVA

ANOVA