INDEX

Chapter 1. INTRODUCTION.1
1.1
1.2
1.3
1.4

Project Motivation1
Objective of the project.1
Scope of the project...2
Proposed system....3

Chapter 2. HISTORY...4
2.1
2.2
2.3
2.4
2.5

About United India Films..4

About the founder..4
The Team...5
Awards & Citations...6
UIFs Journey till date...7

Chapter 3. LITERATURE SURVEY..8

3.1 Entertainment Industry in India8
3.2 Booming film industry..9
3.3 Observations & disadvantages..9
3.4 Benefits.11
Chapter 4. INTRODUCTION TO UIF-DPv1..12
4.1 What is UIF-DPv1.12
4.2 Ideology behind UIF-DPv1...12
4.3 Features of UIF-DPv1...13
4.4 Advantages15
Chapter 5. PROJECT IMPLEMENTATION.17
5.1 Phases of Development17
5.1.1 Phase I (Planning)17
5.1.2 Phase II (Designing).17

5.1.3 Phase (Budget or cost estimation).18

5.2 Construction and Operation...18
Chapter 6. MARKETING STRATEGY..21
6.1 Marketing Strategy and Studio.21
6.1.1 Propositions..21
6.1.2 Target market21
6.1.3 Channels to Market...22
6.1.4 Studio Branding22
6.2 Marketing Strategy- Mobile Stage23
6.2.1 Propositions..23
6.2.2 Target market23
6.2.3 Channels to Market..24
Chapter 7. STUDIO FINANCIAL ANALYSIS- SENSITIVITY
ANALYSIS
7.1 Sensitivity Hiring charges per day25
Chapter 8. SWOT ANALYSIS26
8.1 Strengths26
8.2 Weakness...26
8.3 Opportunities.26
8.4 Threats....27
Chapter 9. APPLICATIONS28
Chapter 10. CONCLUSION.36
10.1 Operating Model..36
10.2 Future Scope.37