Submitted To: Submitted By:

Miss Shikha Yadav Pratiksha Gupta

Acknowledgement

1
st
of all I would like to think our respected administrator Sir Dr. Amresh Kumar for
providing of the facilities for the project file.
Then I would like to thanks our Enterpreneurship subject teacher Miss Shikha Yadav for her
expert guidance and suggestion for completing the entire project file.
I am so greatful to my parents and family members for helping me in all the expenditure
being done in the completion this practical file.
I would like to express my gratitude towards my friends and guardians without their support
this project would not have taken in.
Pratiksha Gupta


















Certificate
It is to certify that Pratiksha Gupta of B.Sc. (Home Science) 3
rd
year has successfully
complete the Enterpreneurship Practical File under my supervision and guidance. This is an
unformative piece of work.
I gladly approve it Miss Pratiksha Gupta.
Shikha Yadav

Introduction
The word 'Anmol' stands for precious, priceless, valued and treasured to mention a few. At Anmol,
our efforts and values too have always been guided by these words of encouragement.
Whether it being one of the biggest packaged food brands in India or a trusted name among
consumer for decades, every milestone we reach inspires us to set our sight on newer destinations.
At Anmol, our pride lies in witnessing the smiles that our products bring on the lips of millions,
everyday, round the clock. At Anmol, being responsible towards the consumers and environment is
what is precious.
Chairman Speaks
Sky is the limit for those who feed on challenges. Our Chairman, Mr. Baijnath Choudhary is a living
testament of this philosophy. Spearheading Anmol Biscuits business operations and trendsetting new
standards in the market, he is the guiding force behind the steady growth of brand Anmol. Under his
leadership, the company has shown remarkable growth on all possible fronts and is poised to leapfrog
further in the competitive global marketplace. He believes in working aggressively to position Anmol
as the fastest growing biscuit brand in the domestic as well as export markets.
He says, Ours is a fast growing company. We dream big and we are not afraid to try out even
seemingly impossible ideas. Our failures have become stepping stones to our most significant
successes. We have been changing the market, changing products, changing processes, changing
the consumer's expectations and changing mindsets at an amazingly rapid pace.
Anmol Biscuits is a prominent Biscuit Manufacturing Company of India. Formed in 1994, Anmol is the
fastest growing manufacturer of biscuits in India. Headquartered at Kolkata, the company operates
with an all-India sales network of 600,000 retailers and 3,000 distribution channels.
Anmol seeks to evolve as one of the most trusted and responsible brand leaders in the packaged
food industry through continuous improvement, driven by integrity, teamwork, and innovation with a
dedicated commitment to the society and the environment. Today, taste, nutrition, hygienic standards,
and acceptable price define the Anmol brand promise. Anmol always looks forward to fulfill the
aspirations with a global approach and delivers viable returns to the society, consumers and its
stakeholders.
The Journey So Far
The Anmol story began more than a decade & a half ago, powered by one single vision - The Pursuit
of Excellence. Its founding father was Shri Baijnath Choudhary. The brand, known and recognized for
its quality, has become everyones preferred choice now!
Starting out in Kolkata with one unit, Anmol now has expanded their manufacturing facilities and
introduced units at Greater Noida, Ghaziabad & Patna. Its present production capacity is around
16000 metric tons per month. A 20% expansion plan in our Greater Noida unit is on the cards along
with the opening of a new unit in Odisha by 2015. Its present turnover of Rs. 1000+ Crores indicates
its swift upward curve.
Milestones in the Journey (Rewards, Achievements, Etc.)
Our first biscuit manufacturing unit was established at Dankuni, West Bengal in December, 1994.
In the year 1998, the company had successfully commissioned its second manufacturing unit at
Dankuni, adjacent to the existing unit.
Keeping the momentum of growth, we geographically moved to North & North West India by setting
up a new manufacturing unit in Greater Noida, UP in 2001.
In 2004, we acquired a biscuit manufacturing unit at Panchghora, West Bengal.
The Group began with the production of cakes in the year 2004-05.
Seeing the huge prospects and growth in the biscuits industry, the company, in the year 2011, set up
yet another state-of-the-art manufacturing unit in Hajipur, Bihar.
The company had begun its production with mere two varieties but as of today, we are
manufacturing more than thirty varieties.
Anmol seeks to evolve as one of the most trusted and responsible brand leaders in
packaged food industry through continuous improvement driven by integrity, teamwork and innovation
with rock solid commitment to the society and environment.

Mission: Anmol desires to be at the pinnacle, paying a firm attention to the growth of the
conglomerate. The value for life should always commemorate the path of growth. Anmol looks
forward to fulfilling the aspirations with a global approach and to deliver the best returns to the society,
consumers, and its stakeholders.

Board of Directors:

Shri Baijnath Choudhary

Presently the chairman, he is the founder & promoter director of the company with more than three
decades of experience in the bakery industry and is a well known personality in this sector.
Sustainability initiatives are given shape by incorporating corporate strategies that not only enhance
customer satisfaction but also add significantly to the development of natural & social capital. He is
instrumental in making the strategic decisions of the company. Under his inspiring leadership, the
group is scaling new heights every year and he has been appreciated for spearheading this growth.
He is extensively involved in various CSR and philanthropic activities of the organization towards the
well being of society.
Shri Biswanath Choudhary

Son of Shri Baijnath Choudhary, Shri Biswanath Choudhary is presently the Executive Vice Chairman
of the Company. In a career that spans around three decades, he has been acknowledged for his
vision and commitment. Leveraging significant learning of sustainable excellence within Anmol, he led
the entire team of procurement and finance and helped the company to excel and grow. Under his
leadership, the costs have been cut down sharply and that acts as one of the most vital core
competencies of Anmol. At present, he controls the entire procurement and overall administration of
Anmol Biscuits Ltd.
Shri Dilip Kumar Choudhary

He is presently the Managing Director of Mukund Foods Limited (a subsidiary company of Anmol
Biscuits Ltd). Yet another ambitious part of Anmol Group, he controls the overall working (operations)
of Mukund Foods Limited. Under his leadership, Mukund has dilated remarkably well and has
witnessed unprecedented growth in its operations. In a career spanning around two decades, he has
gained a vast knowledge in the bakery industry which is helping the Anmol Group accomplish its
vision in an effective and efficient manner.
Shri Govind Ram Choudhary

He is the Managing Director of Anmol Biscuits Limited. As a Commerce Graduate, his high spirit and
effective leadership has helped Anmol to expand and establish in North & North West regions of
India. The spirit of excellence is the guiding force for him. He has formulated value-based strategies
to create a unique quality control model. He has a conclusive control over the working of Anmol
Biscuits and has aided towards its favourable outcome. His vision and thought process have taken
Anmol to a new direction of growth.
Shri Bimal Kumar Choudhary

A Commerce Graduate, youngest son of Shri Baijnath Choudhary is the Managing Director and CEO
of the Company. Under his pre-eminence, the company has had an exponential growth. He is looking
after the manufacturing and marketing of the company. His dynamic leadership and passion for
business have accelerated the turnover & profitability of the company to grow in leaps and bounds.
His in-depth understanding of the Indian consumer-psychology has helped Anmol to develop a
marketing philosophy that reflects the Indian masses. From one single oven plant to what Anmol is
today, it is his augmentation which is perceived and recognized by all. He is also holding the office of
the Hon. Secretary of the West Bengal Biscuits Manufacturers' Welfare Association.
Mr. Amitav Kothari

He is an independent director of the company and a practicing Chartered Accountant since 1975 and
the Managing Partner of Messrs Kothari & Company. He is adroit in the fields of Banking and
Financial Services, Tax Planning and Representation, Corporate Laws, and Foreign Collaboration.
Being the fellow member of ICAI, he is on the panel of Reviewers maintained by the Peer Review
Board of ICAI. He is a past President of Merchants Chamber of Commerce (1989-90) and is also a
past Managing Committee Member of Associated Chambers of Commerce (1993-2008). Presently,
he is a member of Executive Committee of Bharat Chamber of Commerce Kolkata and Calcutta
Chamber of Commerce. Also, he is the life member of the Indian Council of Arbitration and the British
Institute of Management.
Mr. Sumit Malhotra

He is an independent director of the company. He has over 26 years of experience in the FMCG
sector in the field of sales & marketing. He holds a Bachelor's Degree in Pharmacy with honours from
Institute of Technology, Banaras Hindu University, Varanasi and a Post Graduate Diploma in
Business Management from IIM, Ahmedabad. He has a comprehensive knowledge in this field which
shall be exploited to unfold and reinforce various other gateways to cumulate and augment. Presently,
he is the Managing Director of Bajaj Corp. Ltd. His wisdom and perspicacity in the field of Sales and
Marketing will help Anmol encompass new heights of development and recognition.
Infrastructure
MANUFACTURING FACILITIES
We try to give our best in everything we do. Our manufacturing facility is at par with every
standard and we are proud of it.
Smooth transition from a traditional manufacturing facility to multiple state-of-the-art modern
manufacturing facility
Producing quality bakery products with stringent global standards
Anmol has a total installed capacity of 263000 MTPA today, spread across eastern and northern
India
Production facilities located at Dankuni-West Bengal, Greater Noida-U.P., Ghaziabad-U.P., Hajipur-
Bihar and Job Work Units located at Sambalpur & Kendrapara-Odisha
Manufacturing facilities with specialized professionals to manage the production and maintain
quality
The use of sophisticated packing machines to ensure taste and freshness
Current Production Capacity of 16000 metric tons per month

Workforce
At Anmol, tireless efforts race against the clock every day to meet the steadily increasing demand of
the domestic and international markets. The trained personnel from all classes of society form a
formidable team who carry forward the legacy of Anmol Biscuits Ltd on their shoulders.
With a strong team of over 2000 people, including skilled workers, marketing personnel, R&D experts
and other operation, managerial and administrative executives, Anmol is a family that reflects unity in
diversity.
Quality Assurance : Dedication towards Quality Assurance
We are strongly committed to quality and hence we take stringent quality measures in
everything we do.
Certified as compliant of ISO 22000:2005 norms
Member of the Agriculture and Processed Food Exports Development Authority (APEDA) under the
ministry of commerce, Government of India
Extensive introduction of technology to automate its production and commercial processes
Manufacturing activities like using top-of-the-line SAP ERP (Enterprise Resource Planning) software
at its factory for business applications including financial management, supply chain management,
production planning, and others
Received a HALAL registration certificate from Jamiat Ahl-e Hadees Birbhum, West Bengal
Adopted the Good Manufacturing Processes (GMP) and Hazard Analysis of Critical Control Points
(HAACP) at all our facilities
SALES & DISTRIBUTION
Over the years, Anmol has established an extensive distribution network comprising of super
stockiest and regional distributors catering to innumerable retail outlets in various states of India.
Anmol today, has a great national presence and has entered every household as a mark of quality.
Today Anmol has a nationwide presence with:
110 Super stockiest
3000 Distributors
6 lacs Retailers