Professional Documents
Culture Documents
ON
“Opportunity in Soft drink
industry”
Submitted To:
Submitted By:
Ms. Anuradha tiwari sharad
kumar singh
RollNo.JKBS083296
PGDBM
2ND SEM\(MKT)
Session:-2008-10
J K BUSINESS SCHOOL,
GURGAON
( HARYANA)
2-Objective
4-corporate profile
10-Conclusion
11-Reference
13- Questionnaire
ACKNOWLEDGEMENT
The collection of works is focused on major twentieth century art, and features
works by masters such as Auguste Rodin, Henri Laurens, Henry Moore, Alexander
Calder, Alberto Giacometti, Arnaldo Pomodoro and Claes Oldenburg. The gardens
originally were designed by the world famous garden planner, Russell Page, and
have been extended by François Goffinet. The grounds are open to the public, and
a visitor's booth is in operation during the spring and summer.
Pepsi Cola North America, headquartered in Purchase, New
York, is the refreshment beverage unit of Pepsi Company
Beverages and foods, North America; a division of Pepsi Company
Inc. Pepsi Company Beverages and foods North America also
comprises Pepsi Company’s Tropicana, Gatorade and Quaker
Foods businesses in the United States and Canada.
✔ Frito-Lay snacks.
✔ Pepsi Cola Beverages.
✔ Gatorade sports Drinks.
✔ Tropicana Juices.
✔ Quaker Foods.
The Indian soft drink market has been growing rapidly from a
billion in 1997 to about 5 billion bottles in 2003. Another thing,
which needs not to be forgotten, is that India’s middle class is
much large than China. Further more, many observers have
predicted that India will eventually become an economic giant,
thus growing incomes should support more sales.
Limit ownership to 39.9%; place the Local “Lehar” Logo with its
logo and to export 75% of its concentrate among others. But
later, with liberalization of FDI, these very limitations became
Pepsi Company’s strengths, being the very first to be in the Indian
Market, much to the dismay of Coca-Cola.
Pepsi’s initial foray into the Indian Soft drink industry dates
way back to1956. However, it withdrew from the country in 1961
due to bottling problems.
Its second attempt into the Indian market was much better
planned. On Nov 9, 1987 the Government of India’s project
Approval Board (PAB) approved Pepsi Company’s (PepsiCo)
second proposal to enter the country. The then Government
regulations forbid the company from setting up a 100% owned
subsidiary, hence it entered the market in collaboration with
VOLTAS INDIA and PUNJAB AGRO. Later with the economic
liberalization in the country, PepsiCo was allowed to acquire the
Stakes of both of its collaborates. Since then, Pepsi has gone to
become the largest selling soft drink brand in the country.
The Indian business unit has an annual sales turnover of
Rs.1100 Crore. The Government of India while allowing the entry
of Pepsi had put forth a series of stringent conditions like
introduction of latest food
2. West Bengal.
6. Gujarat.
2. Rajasthan.
3. Haryana + Delhi.
4. Western UP
5. Goa.
JV (Joint Venture).
1. Bhutan.
Brands:
Segment Products
Cola Pepsi
Clear Lemon Flavor 7 Up, Nimbooz
Cloudy Lemon Flavor Teem, Miranda Lime
Orange Miranda Orange
Juice Slice,twister
Soda Leher soda
Corporate profile
PepsiCo In India
PepsiCo entered India in 1989 and has grown to become one of the
country’s leading food and beverage companies. One of the largest
multinational investors in the country, PepsiCo has established a business
which aims to serve the long term dynamic needs of consumers in India.
PepsiCo India and its partners have invested more than U.S.$1 billion since
the company was established in the country. PepsiCo provides direct and
indirect employment to 150,000 people including suppliers and distributors.
PepsiCo India and its partners have invested more than U.S.$1 billion since
the company was established in the country. PepsiCo provides direct and
indirect employment to 150,000 people including suppliers and distributors.
PepsiCo nourishes consumers with a range of products from treats to
healthy eats, that deliver joy as well as nutrition and always, good taste.
PepsiCo India’s expansive portfolio includes iconic refreshment beverages
Pepsi, 7 UP, Mirinda and Mountain Dew, in addition to low calorie options
such as Diet Pepsi, hydrating and nutritional beverages such as Aquafina
drinking water, isotonic sports drinks - Gatorade, Tropicana100% fruit
juices, and juice based drinks – Tropicana Nectars, Tropicana Twister and
Slice. Local brands – Lehar Soda, Dukes Lemonade and Mangola add to
the diverse range of brands.
The group has built an expansive beverage and foods business. To support
its operations, PepsiCo has 43 bottling plants in India, of which 15 are
company owned and 28 are franchisee owned. In addition to this,
PepsiCo’s Frito Lay foods division has 3 state-of-the-art plants. PepsiCo’s
business is based on its sustainability vision of making tomorrow better
than today. PepsiCo’s commitment to living by this vision every day is
visible in its contribution to the country, consumers and farmers.
Beverages
Pepsi Co
Frito-Lay
Food Services
Pizza Hut
KFC
Taco Bell
Pepsi
Miranda Orange
Miranda Apple
Slice- Mango
7 Up
Mountain DewAquafina
manufacturi
nng
product
Wholesale
product
Reta
il
product
consumer
Sell to Market to
retail consumer
direct sales
anufacturer
indirect sales
distributer
store
Recall products
Answered
deliv
ery
Beverage manufacturer
customer
Billin
g
Indirect rebate ageement
Figure M- Rebate management in Indirect Sales
Beverage-specific processes
Plan deliveries – Effective solutions feature powerful
tools that businesses can use to efficiently load,
dispatch, and track any number of deliveries. An
emphasis should be placed on eliminating redundant
trips and matching the appropriate vehicles and drivers
to customers for each delivery. By extending route
management into the order management system,
companies could reap potential cost savings of 25% to
50%.
Monitor route business – Beverage companies must
be able to account for every item delivered, and take
quick action to resolve item discrepancies. Best-in-class
solutions provide powerful check-in and check-out
functions that record all deliveries and returned goods.
They should also provide tools to monitor quickly and
accurately the entire transportation operation, or that of
a transportation supplier, from loading and delivery to
accounting and settlement of returned goods.
The system as a whole should ensure complete loads,
on-time deliveries, solid inventory control, and seamless
invoicing.
Keep track of empties – Best-of-breed beverage
industry solutions paint a detailed picture of the entire
empties situation, showing the location and status of
crates, kegs, or pallets, and helping optimize return
logistics. It should also permit quick access of each
customer’s empties account as well as print delivery
notes or invoices recording the empties involved in a
delivery.
Manage rebates and bonus agreements – Rebate
and bonus agreements are critical to enhancing
relationships among beverage manufacturers,
wholesalers and customers. Yet, the task of managing
rebate programs is becoming increasingly difficult
as current rebate arrangements often involve
numerous parties, including many that are not directly
involved in the initial transactions. Effective beverage
solutions provide companies with the tools needed to
manage easily and accurately large, complex partner
constellations with any number of bonus or rebate
arrangements. They should also provide coupon
management. These functions apply both to direct and
indirect customers.
6. Conclusion
Reference
www.pepsico.com
www.pepsiworld.com
www.adexindia.com
www.//en.wikipedia.org/wiki/pepsi-cola
www.cocacola.com
www.pepsizonemusic.com
www.pepsi.com/home.php
www.pepsiarena.com
www.kotlermarketing.com
Company details: Records of PepsiCo.
Brochures.
Files.
A- 0%
B- 8%
C- 22%
D- 30%
E- 40%
1. How many members of your family drink soft-drink.
A- 5%
B- 10%
C- 15%
D- 30%
E- 40%
1. Which one among the following you prefer to buy for your
family.
A- 0%
B- 5%
C- 15%
D- 38%
E- 42%
A- 25%
B- 20%
C- 45%
D- 10%
A- 20%
B- 25%
C- 8%
D- 32%
E- 15%
F- 0%
G- 0%
H- 0%
I- 0%
1. Among the following , which one is best door to door delivery
channel of pet pls rank.
A- 20%
B- 26%
C- 38%
D- 16%
A- 100%
B- 0%
CONSUMER QUESTIONNAIRE
(a) One (b) Two (c) Three (d) Four (e) more than four
(3)Among the following drinks, which one you prefer the most?
(a) Pepsi (b) Coca-cola (c) Fruit juice (d) lemon juice (e) Others
(4) Which one among the following you prefer to buy for your
family?
(A)no
(b)yes
most?
(a) Coupons (b) premium (gifts) (c) Price off (d) Prizes
(e) Samples (f) Cash refunds (g) Co-Branding (h) free liquid
(8) Among the following, which one is the best door to door
delivery
(b) Hawkers
(9) what you think, soft drink industry is making use of visual
merchandising to increase their sales?
(a) excellent
(c) good
(d) fair
(a) yes
(b) no
Personal Details
Name :
Age :
Qualification :
Address :