INDIA YAMAHA MOTOR PVT.

LTD

Presented by:
Tejashri
Dayanand
Rachana
Anil
Deepti



ABOUT YAMAHA
Yamaha Motor Company was founded by
Torakusu Yamaha in the year 1955.
Headquarters is located in Iwata, Shizuoka(Japan).
The first vehicle introduced in 1955 named as YA-1.
It produces Motorcycles powered by 4-stroke petrol
engine
A company based in JAPAN- expertise of leading
automotive technologists



YAMAHA MOTORS INDIA
Yamaha motors entered into India in the year 1980 with a
launch of 100cc bike.
The Economic growth rate was 18% to 28% annually.
In the initial stage the priority was for scooters and mopeds.
During 1985 the Indian companies started to join the hands
with others companies.





CHANGING FACE OF YAMAHA


In the year 1985 Indian automobile market was faced
severe competition.

Yamaha company undergone collaboration with Escorts
motors.
When market share of YMEL came down then company
decided for restructure.
Yamaha has introduced new products to the market.



NEED FOR RESTRUCTURE

Severe competition by hero Honda, Bajaj, TVS.
In the year1990 the government put restriction for
2 stroke engine vehicles.
Company faced huge loss as well as decline in market
share.
In the year 2007 company announced its restructuring
plan in Indian operation.




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Financial Restructuring :
Rs. 4 Billion as a additional capital
(Rs. 2.32 Billion From parent Company and Rs.1.68
Billion from Misui Corporation )
Additional capital for launching new product .
YAMAHA India Had Accumulated loss of Rs 10 Billion .
Technical Restructuring :
Technology up gradation
The company proposed to manufacture 50% of the
components and balance through Vendors.
Marketing Restructuring :
To Increased the number of dealers .
New marketing campaign.
Research and Development:
Planned to spend 202 billion yen.
New product development :
India-Only-Modal
Finally , the company committed Rs 8 Million as restructuring
Process in 2008-10.


RESTRUCTURING PLAN
POST RESTRUCTURING PLAN
The outcomes expected from restructuring plan are product
development , improve quality , cost reduction.
YML faced the problems such as workforce, changes in market
dynamics.
By conducting the market research YML decided to sports bikes to
Indian market.
One major problem company faced the problem was in effective
touch points network.
By introducing FZ-15 & R 15 the companys sales increased 16%.
Entered in Aftermarket segment
Application of out of the box strategy.



2006 and onwards
New Name: INDIA YAMAHA MOTOR PVT. LTD.
Complete Japanese control, ESCORTS- stake diluted
Launched a host of new models: R-15, FAZER, FZ-16, FZ-S,
ALBA, YBR, SS
Doubled exports. Indian Motorcycle market capture of >10%
Only Administrative Engineers and Manpower are Indian
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Impacts
1. Increase in touch points
2. Adopting new technology
3.Identification of new markets
4.Introducing new products to the new market
5.Company also entered into after market operation
6. Reduction in cost
7.Cut off in man power by 400 members.
8.Company introduced Japanese work culture to the Indian operation.


Suggestions:
1. YML try to introduce service points.
2. Try to understand Indian culture so that the company can introduce
Indian models.
3. The company try to introduce wide range of products in each segment.

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