[ zaryland ]

[ 01 ]
MYMusicGPS
MYMusicGPS is an annual event, held at
Morehouse College, that allows students the
opportunity to gain music industry insight and
networking opportunities with industry
insiders. Along with my partner Malcolm, I
created MYMusicGPS in April 2013. The
purpose was to create a bridge between the
music industry and Morehouse College to
create opportunities for the students.
[ 02 ]
TheBeygencyBadge
After the hilarious Saturday Night Live sketch
about The Beygency was released, I made it
my mission to take this idea to the next level.
Strategy: If The Beygency did exist, and if I
was employed (because I am a Beyonce fan),
what would I need? An employment badge. I
designed an employment badge and posted it
on my Instagram account. Once posted, the
badge went viral and reached other Beyonce
protectors. Within the rst few days, my
follower base increased by 45%, and Beyonces
personal stylist(@tytryone) even posted the
badge I made for him! This campaign quickly
turned into a movement that continues today!
[ 03 ]
ZzzQuil Campaign
During the Atlanta Creative Boot Camp, Vicks
presented participants with a creative brief.
The problem: Many people have trouble
sleeping at night,but they dont want to take
Nyquil because of the side effects. Consequent-
ly, they fear ZZZquil too. The task: Create a
campaign that allows consumers to trust
ZZZquil and increase its sales. With a team of 5,
we went to work and produced a campaign
that placed us in the top 3 out of 17 teams.
Without dreams, there would be
no inspirations
Our strategy was to focus
on great ideas that were birthed from
dreams so we can create in the consumers
minds the need for sleep, not just for their
sake, but humanitys.