CHAPTERS

PARTICULARS

PAGE No

INTRODUCTORY PAGES

2-10

Preface

2

Certificate

3

Acknowledgement

4

Declaration

5

Executive summary

8

Literature review

9-10

1

INTRODUCTION

11-37

Credit Rating

11-14

Origin of Credit Rating

15-16

Brand

17-31

Credit Rating System Of Brand

32-37

2

CREDIT RATING AGENCIES AS A MARKETING
TOOL

38-48

Credit Rating Agencies Rebuilt the Brand

39-43

Business Branding

44-47

Corporate Branding

48

3

Credit Scores Makes Corporate Identity

49-76

Corporate identity branding

49-51

Corporate identity development

52-57

Corporate identity Services

55-58

Procedure followed by Credit Rating Agencies in

Making Brand Image

59-73

Outcome Of Sourcing

73-76




6

4

Impacts of Credit Rating in Brand Image

77-110

Booms and Bursts in Financial Crises

79-85

Accuracy and Performance of Rating

86-97

Building the Brand Image of Corporate

98-110


5

Blue Prints For Branding a Successful Corporate Brand

111-139

Online Branding Techniques

111-125

Credit Rating Downwards Share Prices

126-138

Use of Rating For Different Corporate

139


6

Popular Credit Rating Agencies in India and Abroad

140-220

Future of Credit Rating

177-181

Benefits and Drawbacks of Credit Ratings

182-187

Practical Problem With Credit Rating

187-189

Individual Credit Rating of Different Brand

190-220


7

Credit Rating and Brand Identity

221-258

Impacts of Rating on Policy Pursued

223-240

Rating Increase Brand Share

241-242

Brand Promotion

243-258


8

Public Opinion On Credit Rating Agencies

259-271


9

Finding And Limitations

272-276

Suggestions

272

Conclusion

273

Bibliography

275

Word of Thanks

276