Wiltshire CollegeTrowbridge

Assignment Brief for BTEC Level 2 Diploma in Media

Unit 01 Research Techniques for the Creative Media Industries
Unit 04 Media Audiences and Products



Trow Vegas 2014



Date Set 22/04/2014 Deadlines TBC
Set by Simon Weintroub
E-Mail
Date Returned
E-Study


Assignment IV

Name
Michael Keenan
Signature Date



Assignment Brief



Following the success of Reality TV Shows such as Geordie Shore and Structured Reality TV shows such as Made in
Chelsea and TOWIE, Channel 4are coming to the South West to create a Structured Reality show to top them
all!!

TROW VEGAS is about to go LIVE on E4!!!!

You have been commissioned as the Creative Directors for the promotion of anew Series documenting the people, the
goings on and the drama in TROW VEGAS a city like no other (or is it?! ) You decide!!

Either in teams or individually you will be responsible for the following
A Billboard campaign consisting of at least 6 promotional shots of the people and the places due to be shown
in the upcoming series.
A 2 minute trailer of the upcoming series that will draw the audience in so much, they wont be able to help
themselves but tune in!
A proposal for TrowVegas the Computer game! Detailing the characters, goals, levels, limitations, incentives
and promotional add-ons.

You will also be responsible for the creation of a TROW VEGAS the series Website using either Weebly or Wix as well
as the upkeep of a Social Media Campaign on Facebook and Twitter (details to follow).

Over the next couple of weeks, you will receive separate briefs for each of the specialisms, and will have the opportunity
to draw from a full range of specialist mentors (your tutors) throughout the process.


Read your task list thoroughly so you understand what you need to do!

Good Luck!!



Tasks Unit No Assessment and
Grading Criteria
Start your Treatment (4.2)

What is TROW VEGAS? *
What happens there?
Whattypes of people live there?
What do the do?
What is it that gives the city its unique feel, atmosphere&
character?
How will you incorporate Wiltshires local character into
TROWVEGAS?

HOW WILL YOU MAKE THE PLACE APPEAR?
WHAT IS YOUR VISION FOR TROW VEGAS?

4 4.2
Task 1

Existing Products

What types research do you need to do? (1.1)

Research existing products (1.2)
Research for a Proposed Media Product (1.3)

How have similar programmes been promoted?!
Look at their promo shots, their adverts, their trailers, (if available)
Who and what features? Why do they work? Why are they
successful? (You should consider characters and drama, quality of
image, what do they give away? What do they hold back?)

Diversity How do they go about attracting a diverse audience?
Constraints What codes of practice and conduct do they need to
adhere to? What standards of decency are maintained throughout
these programmes? Why do these programmes rarely cross the
line with what viewers my or may not accept?
Make extensive notes (you may and should include imagery)
to show that youve researched and gained something from
the process.

TARGET AUDIENCE
Classify the audience for those shows who are they aimed at?
Who watches them? Is their a bonus audience (outside the target)
if so who are they? Why do they get sucked in? *(4.1)
*a section of the audience for these shows is all around you, go
ask them!
What channel are they on? How do they fit the channels image?

1.1
1.2
1.3
4.1
4.2
1.1
1.2
1.3

How do Producers construct a Media Product? (4.2)
How do these shows attract and then keep the target audience?
(consider genre, characters, drama , action, locations, music,
soundtrack, misc en scene etc.)
Why is it successful?
Make extensive notes (you may and should include imagery)
to show that youve researched and gained something from
the process.

Now you have analysed and discovered how previous shows
have constructed their own successful series, you need to do
the same!!

Task 2
TROW VEGAS

Your own campaign starts here.

WHAT DO YOU NEED TO DECIDE?

4.2
Genre Reality? Parody? Or Spoof?
Locations What type of places are there in TrowVegas?
Characters Who lives there? Why will we love them? How will
they attract as wide and DIVERSE an audience as possible?
Drama What types of things will happen? What do the characters
like and do? Why will Trow Vegas be interesting and fun?
Constraints How will you judge what is appropriate? Where will
you draw the line? Why will you do this?
E4 How will your programme fit into E4s image and schedule?

All of the above must be related to and appropriate for your
decided

TARGET AUDIENCE

Please classify using Standard Occupational Classification
(ABC1) as well as stating lifestyle, gender, age etc
Why will they be attracted to your promotional
campaign? Consider this carefully, what will they be
looking for? What will they want and/or expect to see?
(4.3)
Consider E4 who is their audience? What other shows
are popular?



You will need to collate this research and proposal together for a
pitch to be submitted on a date to be confirmed soon.





Reading List & Resources
http://www.itv.com/essex
http://www.mtv.co.uk/geordie-shore
http://www.channel4.com/programmes/made-in-chelsea
https://www.youtube.com/channel/UCuwUfM8E79h2sqp34Fut6kw
https://www.youtube.com/user/e4madeinchelsea

https://www.youtube.com/user/e4madeinchelsea
www.google.com
www.bbc.co.uk
www.channel4.co.uk
www.itv.com

1. Please ensure that you proof read all written work prior to submission. Grammatical accuracy is
essential, especially for high grade achievement.
2. All written work must be typed (using font size 11), printed and organised before it is handed in.
Each assignment must be accompanied with this assignment cover.
3. All references to other peoples work must be cited appropriately and accurately using the
Harvard APA model of referencing (Level 3 Only)

Evidence for Submission
Written treatment and Proposal
And
Presentation



You will be given the opportunity to rework this assignment during the College Stop the Tracks weeks
Unit 1 and 4
Assessmentand Grading Criteria