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AI N SHAMS UNI VERSI TY
FACULTY OF ENGI NEER! NG
M ech a nical E NG I NE E RING D E PA RTME NT
Third Year Production.
2005-2006 Ti me :2 Hrs
The Exam Consi st s of 5
quest i ons
HUM 21
AUgnpLeUJh
e fol lorying'r u estioqt
Mar!e!i4s
OuesfigglJJ
a- What is the difference between rnarketplace arrd a rnarket spaoe cxplairring the
concept of the lvleta market?
b- Differentiate between
-
brand label, grade label and infbrnrati.,,e label.
-
Packaging and packing,
-
Product line and product mix.
0u*ft9!4)
a- State the general pricing approaches.
b- A company produces three products A,B. and Cl. The dala for the tlrree products are as
follows:
- __l - - ^_- r __- _
I n i B
--
-l--
c
-l
)
T-5ooo--l
Calculate the profit/l,oss and the contribution of each product. llentjon your Cecision
concerning rvhich prodr"ict you irdvice tc stop or to continue its production.
Ougstiog(3)
A workshop rnanufactures and sells chairs, lamps and tables. The cost and saies
tigurcs as reported by the cost account depar-tment are:
Sales (L.E)
Vari abl e Cost (L.E)
j
Tot al Cost (L. E)
Annual Fi xed Cost i s L. E
Find the break even point for each product.
Mapagement
Qges,tiol
(4)
a' There are several reasons engi neers can be espe, : i al l 1 ci l cct i ve i n t he general
management of technically oriented organizations. Comment.
b- Why is ihe product orga.nization structure maiiill, ccnilned to ma:rutbcturing
organizations?
Ouest i on
(t )
a- li,{otil' ating people involves stimulating iilem to action accordintl to their needs. Mention
exanrples of those .reeds.
b- How can you menage fbr a suci:essful meeting' ?
Good l.uck