Logo analysis

Unit BUSINESS BUILDERS

BLOCK Communications B3
ACTIVITY What does your logo mean? B3-A4
GROUP B
COURSE 1 DATE 7/5/2014
A loo i! " #$%!#i&'o'! l(#) o% !(*+oli&, i-$nti.(in *"%/ t)"t &on0$(! o%iin, i-$ntit(, o%
o1n$%!)i#2 T)$ *"in .'n&tion i! to $li&it %$&onition2 T)$ o+3$&t o. " loo i! to "&t "! "
*n$*oni& -$0i&$ "n- i-$nti.i$%, to &o**'ni&"t$ " -$!i%$- t)o')t o% .$$lin, "n- to
$n$%"t$ " -$!i%$- $*otion"l %$!#on!$2
1. Place your company logo draft in the box below:
2. Watch the presentation Communications
. !oo" at the logos in the presentation and try to guess what they are
trying to communicate and how they get to do so.
#. $ow try to apply what you%&e 'ust obser&ed to impro&e your logo
effecti&eness. (ill the table below with your ideas.
What do you want to communicate
with your logo)
*ow could your logo communicate
that)
variety letters
personality colors
character The moving images
good picture With Forms
presence Position
recognition The letters
+. Place the new logo in the box below.
!ogo analysis
,. Choose one logo from the presentation Communications and
complete the following logo analysis table.
LOGO TYP
CO!!"#$CAT$% $#T#T$O#&
$conic ' &ym(olic )
Logoty*e '
Wordmar+
Com(ination !ar+s
Colours,
Blac+ and yello-
Blac+, !istery
Yello-, .anger
&ha*es,
Cur/es,
0onts
------
1elated slogan
Criminals are a cowardly, superstitous lot.
It's not who he is underneath but what he does that defines him
1elated music
http://www.youtube.com/watch?v=N!"y#$%&P'
Other meaning2ul
elements
&e/eral letters -ith di22erent meaning
&u*reme
&-ag
&tylish
-. .a"e your new logo and complete the logo analysis table.
LOGO TYP
CO!!"#$CAT$% $#T#T$O#&
$conic ' &ym(olic )
Logoty*e '
Wordmar+
Com(ination !ar+s
colours
!ulticolours
sha*es
straight and cur/ed
2onts
-----------------
1elated slogan !ic+ey mouse hands and the colors mean /ariety and
*ersonality
1elated music
'htt*s,''---3youtu(e3com'-atch?/4&%52d6P+0&
Other meaning2ul
elements