Logo analysis

Unit BUSINESS BUILDERS

BLOCK Communications B3
ACTIVITY What does your logo mean? B3-A4
GROUP Ivan Moreno Mora i Jon
Campaa
COURSE SM! "B DATE "#$%&$"'
A (o)o i* a per*pi+,o,* )(-p. or *-m/o(i+0 i1enti2-in) mar3 t.at +onve-* ori)in0 i1entit-0 or
o4ner*.ip5 T.e main 2,n+tion i* to e(i+it re+o)nition5 T.e o/6e+t o2 a (o)o i* to a+t a* a
mnemoni+ 1evi+e an1 i1enti2ier0 to +omm,ni+ate a 1e*ire1 t.o,).t or 2ee(in)0 an1 to
)enerate a 1e*ire1 emotiona( re*pon*e5
1. Place your company logo draft in the box below:
2. Watch the presentation Communications
. !oo" at the logos in the presentation and try to guess what they are
trying to communicate and how they get to do so.
#. $ow try to apply what you%&e 'ust obser&ed to impro&e your logo
effecti&eness. (ill the table below with your ideas.
What do you want to communicate
with your logo)
*ow could your logo communicate
that)
potential Because it is a logo that conveys potential
Trust Our logo conveys confidence because of the way
that has.
+. Place the new logo in the box below.
!ogo analysis
,. Choose one logo from the presentation Communications and
complete the following logo analysis table.
LOGO TYP
CO!!"#$CAT$% $#T#T$O#&
$conic ' &ym(olic )
Logoty*e ' Wordmar+
Com(ination !ar+s
Colours, Yello- and
(lue
Yello- . decision/
Blue . rela0ing/
&ha*es, circle and (ird
Cicrcle . a (all/
Bird . 1ast/
1onts
#othing/
2elated slogan
#onsto* you/
2elated music
http://www.youtube.com/watch?v=Eif!"ggp#$
Other meaning1ul
elements
-. .a"e your new logo and complete the logo analysis table.
LOGO TYP
CO!!"#$CAT$% $#T#T$O#&
$conic ' &ym(olic )
Logoty*e ' Wordmar+
Com(ination !ar+s )
colours Gre-0 pin30 /(a+3 an1 (i(a+
sha*es
Cir+(e0 1iamon1 an1 trian)(e
1onts
A((TGame
2elated slogan
B,- it7
2elated music
Other meaning1ul
elements