Empowering the

Future of Peru.
Who is Feed the World?
Established in 2009
Their model
nutrition and hygiene
sequential gardens
field crops
small livestock
Income from surplus
My family is so much healthier and doesnt
get sick as often as they used to know that
we are eating balanced meals Mrs.
Mwakupha, FTW participant in Kenya
Semester Objective
Opportunity to expand program reach by
partnering with the government in Peru
Presentation with regional presidents of
Peru
Long term goal: commit key regions
Short term goal: a call back

Background Research
Key Findings:
Importance of family and cultural heritage
General mistrust in government due to
corruption
78 percent poverty rate among indigenous
children
Messaging
Primary Message: Work with Feed the
World to empower the future of Peru
Secondary Messages:
the children of Peru are the future
the future of Peru will be player in the free
world economy

Success in Peru
Feed the World has already implemented
this program in Frias, Peru, where they just
graduated 150 people
Increased food security of 233.33 percent
Decreased number underweight children by
31.2 percent
Increased monthly family income by 61.5
percent
Presentation Outline
Who is Feed The World
Video clip
The problem/opportunity in Peru
Why Peru?
Program impact/success in Frias
Video testimonial of regional president from
Frias
Call to Action
Feed the World is requesting an annual
commitment of $150,000 for three years
Every dollar donated will provide three
dollars of supplies for families
Government support triples reach and
success of Feed the World
Empower the Future of Peru.