From 1998

People LOVE to do SHOPPING

Are they really looking for
NEW ARRIVALS ?
NEW
?
YES
They
DO
0%
20%
40%
60%
80%
100%
MALE (18-
25)
MALE (26-
35)
FEMALE
(18-25)
FEMALE
(26-35)
YES NO NO IDEA
BUT
CUSTOMER cannot identify NEW ARRIVALS at the FIRST SIGHT
We figured


CUSTOMER cannot recognize
what are recently arrived to
the clothing store.
???
WE made a SOLUTION
Arrange LIVE Models within the shop, by wearing recently arrived fashions


It is more attractive than
hanging clothes
Because
UNIQUE
It is more attractive than
fit on to dummy
Funky Chics
Himself
OUR CUSTOMERS
Concept is to
dress like a
Super model

More
sophisticated in
line with the age

Age group
between 26-35
yrs
Himself
Designed for the professional


Age group between 26-35 yrs.

Modern & romantic.

Look pretty & appealing
but can be too revealing.

Likes to be comfortable
while still looking attractive.

Age group between 18-25
yrs.

Funky Chics
DO CUSTOMER like
our innovation?
Men
Women
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Hanging Fit-on to live
models
Show on
digital displays
Men
Women
LIVE MODELS
Our main innovative concept

We designed,

JUST ARRIVED crowns





and Metal Masks

Interior Design

Arrange mirrors to give a more attraction
to the models

And a small stage

With a special lighting system to focus
on models

mirror
I
n
v
e
s
t
m
e
n
t

P
l
a
n

Types of investments US$
(1) Design & development
Material
Metal masks 160
Crown 55
accessories ( Shoes & jewelry ) 700
Design
Interior designing 1565
Equipments
Lighting system 1565
(2) People resources
Dressing & make-up 570
Models 5700
Project manager 400
(3) Promotion & launch
Advertising 800
(4) Any other expenses
Entertainment 275
Total 11,790
BENEFITS
FINANCIAL SOCIAL
SOCIAL
New service by using same sales staff

Enhance the company image

Make a challenge to the competitors by
attracting more customers

FINANCIAL
Due to more customers,

our sales & profit will increase
THANK YOU